{{Infobox record label | name = Spinnup | image = | image_size = | image_alt = Spinnup Logo | caption = The official Spinnup logo | parent = Universal Music Group | founded = {{Start date and age|2013|03|15}} | founder = | defunct = {{End date and age|2022|12|01}} | status = Defunct | distributor = | genre = Various | country = Sweden | location = Worldwide | website = {{URL|www.spinnup.com}} }}
'''Spinnup''' was a digital music distribution service owned by Universal Music Group. It was founded in early 2013 in Sweden. Spinnup is a signed distribution platform that offers an aggregator service to musicians and artist who are not signed to major labels so they can distribute their music worldwide via online retailers such as Deezer,<ref>{{Cite web|url=https://spinnup.com/distribution/get-your-music-on-deezer/|title=Get your music on Deezer|website=Spinnup|language=en-US|access-date=2017-07-11}}</ref> Spotify,<ref>{{Cite web|url=https://spinnup.com/distribution/get-your-music-on-spotify/|title=Get Your Music On Spotify|website=Spinnup|language=en-US|access-date=2017-07-11}}</ref> iTunes,<ref>{{Cite web|url=https://spinnup.com/distribution/get-your-music-on-itunes/|title=Get Your Music On iTunes|website=Spinnup|language=en-US|access-date=2017-07-11}}</ref> Apple Music,<ref>{{Cite web|url=https://spinnup.com/gb/distribution/get-your-music-on-apple-music/|title=Get Your Music On Apple Music|website=Spinnup|language=en-US|access-date=2017-07-11}}</ref> Tidal, Napster, Amazon Music and Google Play.<ref>{{Cite web|url=https://spinnup.com/distribution/|title=Spinnup Distribution|website=Spinnup|language=en-US|access-date=2017-07-11}}</ref>
As a Universal Music company, a key feature of Spinnup is being able to help independent artists get signed by Universal Music's labels.<ref>{{Cite web|url=https://spinnup.com/the-labels/|title=How Spinnup gets you heard by Universal Music|date=2018-07-19|website=Spinnup|language=en-US|access-date=2019-06-14}}</ref> As of June 2019, 58 Spinnup artists had been discovered and signed to UMG labels.
==History and overview== Spinnup was founded and launched by Universal Music in Sweden in 2013.<ref>{{cite web|url=https://www.digitalmusicnews.com/2013/05/07/artistdevelopment/ |title=Artist Development Isn't Dead. It's Merely Being Outsourced |publisher=Digital Music News |date=2013-05-07 |access-date=2015-09-22}}</ref> Spinnup operates in Sweden, Denmark, UK, France, Norway and Germany but is available worldwide for distribution.<ref>{{cite web|url=http://www.mynewsdesk.com/se/pressroom/universalmusic/pressrelease/view/spinnup-artist-blir-ny-disney-stjaerna-898325 |title=Universal Music Sweden - Spinnup-artist blir ny Disney-stjärna |publisher=Mynewsdesk |date=2013-06-05 |access-date=2013-08-28}}</ref><ref>{{Cite web|url=https://www.vivendi.com/en/press/news/umg-launches-french-version-of-spinnup-helping-artists-to-self-produce-and-get-discovered/|title=UMG launches French version of SpinnUp, helping artists to self-produce and get discovered - Vivendi|website=www.vivendi.com|language=fr|access-date=2017-05-25}}</ref><ref>{{Cite news|url=https://www.musicweek.com/digital/read/spinnup-reaches-100-000-artists-milestone/066663=rja|title=Spinnup reaches 100,000 artists milestone|access-date=2017-05-25|language=en}}</ref>
In July 2014 Spinnup launched in the UK,<ref>{{cite web|url=http://www.completemusicupdate.com/article/universal-backed-digital-distribution-and-ar-platform-spinnup-launches-in-the-uk/|title=Universal-backed digital distribution and A&R platform Spinnup launches in the UK |publisher=Complete Music Update |date=2014-07-08 |access-date=2014-07-30}}</ref><ref>{{cite web|url=https://www.hypebot.com/hypebot/2014/07/universal-brings-spinnup-digital-distroar-platform-to-england-in-partnership-with-island-records.html|title=Universal Expands DIY Digital Music Distro and A&R Platform Spinnup|publisher=Hypebot |date=2014-07-07 |access-date=2015-09-22}}</ref> the same month as Albin, a Swedish artist who signed a record deal with Universal Music after using Spinnup to distribute his track "Din Soldat", reached number one in Sweden with the song.<ref>{{cite web|url=http://www.swedishhitradio.com/news/after-seven-weeks-albin-feat-kristin-amparo-finally-topping-swedish-charts-din-soldat/|title= After Seven Weeks: Albin Feat. Kristin Amparo Finally Topping Swedish Charts With "Din Soldat"|publisher=Swedishhitradio.com |date=2014-07-04 |access-date=2014-07-30}}</ref> Later that year Swedish house music duo Vigiland followed with a record contract with Universal Music after emerging through Spinnup.<ref>{{cite web|url=https://www.musikindustrin.se/2014/11/03/skivbolag-vigiland-fran-spinnup-till-svenska-inspelningar/|title=Vigiland från Spinnup till Svenska Inspelningar |publisher=musikindustrin.se |date=2014-11-03 |access-date=2015-09-21}}</ref>
New artists who have signed record deals after using Spinnup include LOVA, Vigiland, Albin, Mavrick,<ref>{{cite web|url=http://www.mynewsdesk.com/se/universalmusic/pressreleases/polydor-sweden-signar-mavrick-1216495|title=Polydor Sweden signar Mavrick|publisher=MyNewsDesk |date=2015-09-11 |access-date=2015-09-21}}</ref> and Jireel in Sweden.<ref>{{cite web|url=http://hitsdailydouble.com/news&id=297732|title=AEROPLANES TOUCH DOWN AT ISLAND U.K.|publisher=Hits Daily Double|date=2015-09-18|access-date=2015-09-21}}</ref> Model Aeroplanes were the first UK band to earn themselves a record deal after signing to Island Records through Spinnup in 2015.<ref>{{cite web|url=https://www.musicbusinessworldwide.com/universals-tunecore-rival-spinnup-secures-island-deal-for-uk-band/|title= Universal’s Tunecore rival Spinnup secures Island deal for UK band|publisher=Music Business Worldwide|date=2015-09-18|access-date=2015-09-21}}</ref> Since launching in France in late 2016, 10 French Spinnup artists have been signed to Universal Music labels, including Sad And Insane, Asakura,<ref>{{Cite web|url=https://spinnup.com/blog/french-spinnup-artist-asakura-signed-to-universal/|title=French Spinnup artist Asakura signed to Universal!|date=2018-12-06|website=Spinnup|language=en-US|access-date=2019-06-14}}</ref> ZeGuerre,<ref>{{Cite web|url=https://spinnup.com/blog/introducing-zeguerre-shotas-huntrill-captaine-roshi-and-kikesa/|title=Introducing Zeguerre, Sad And Insane, Shotas, Huntrill, KIKESA..|date=2019-05-03|website=Spinnup|language=en-US|access-date=2019-06-14}}</ref> and Maes.<ref>{{Cite web|url=https://spinnup.com/success-stories/|title=Spinnup Artists' Success Stories|date=2018-07-19|website=Spinnup|language=en-US|access-date=2019-06-14}}</ref>
In late 2016 Spinnup announced it had reached over 100,000 registered artists on the platform.<ref>{{Cite news|url=https://www.musicbusinessworldwide.com/umgs-tunecore-rival-spinnup-surpasses-100000-artist-milestone/|title=UMG's Tunecore rival Spinnup surpasses 100,000 artist milestone - Music Business Worldwide|date=2016-11-22|work=Music Business Worldwide|access-date=2017-05-25|language=en-US}}</ref>
In May 2017, Spinnup celebrated its 31st artist signing to Universal Music with Swedish artist Milwin,<ref>{{Cite web|url=https://spinnup.com/se/blog/spinnup-artist-milwin-signed-by-polydor/|title=Spinnup artist Milwin signed by Polydor!|website=Spinnup|language=en-US|access-date=2017-05-25}}</ref> and now has had 58 artists signed to Universal Music labels around the world.
At the 2019 Eurovision Song Contest, Maltese contestant Michela performed her song 'Chameleon', which was distributed on Spinnup before she was signed by Universal Music Austria.<ref>{{Cite web|url=https://spinnup.com/blog/introducing-michela/|title=New UMG Spinnup Signing: Michela|date=2019-06-05|website=Spinnup|language=en-US|access-date=2019-06-14}}</ref>
On May 18, 2022, Spinnup made their website exclusive only for a select few artist oppose to any one.
On October 4, 2022, an email is sent to the artists on the platform telling them that the service will close permanently on December 1.
==Stream Your Dream== In March 2015 Spinnup and GAFFA launched the song contest "Stream Your Dream". The contest was based on the artist uploading his or her song at Spinnup, where the three artists who measured the most streams were selected to perform at the final event on May 29 at Göta Källare in Stockholm, Sweden.<ref>{{Cite news|url=http://www.mynewsdesk.com/se/pressreleases/spinnup-och-gaffa-lanserar-stream-your-dream-en-taevling-daer-vinnaren-tar-naesta-steg-i-musikkarriaeren-1123798|title=Spinnup och GAFFA lanserar Stream Your Dream – en tävling där vinnaren tar nästa steg i musikkarriären - Mynewsdesk|date=2015-03-02|work=Mynewsdesk|access-date=2019-04-23|language=en-US}}</ref> The winner of the contest later was Melina Borglow.<ref>{{Cite news|url=https://www.gaffa.se/nyhet/96181/hon-vann-stream-your-dream|title=Hon vann Stream Your Dream - Gaffa|date=2015-06-01|work=Gaffa|access-date=2019-04-23|language=en-US}}</ref>
==References== {{Reflist}}
== External links == * {{Official website|https://spinnup.com/}}
{{Authority control}}
Category:Online music stores of Sweden Category:Digital audio distributors Category:Swedish companies established in 2013 Category:Internet properties established in 2013 Category:Entertainment companies established in 2013 Category:Mass media companies established in 2013 Category:Internet properties disestablished in 2022 Category:Entertainment companies disestablished in 2022 Category:Mass media companies disestablished in 2022