{{Short description|German news website}} {{Italic title}} {{Use dmy dates|date=February 2021}} {{Infobox website | name = ''{{Lang|de|Der Spiegel}}'' | logo = Logo-Der-Spiegel-de.png | url = {{URL|https://www.spiegel.de/|spiegel.de}} | location = [[Hamburg]] | commercial = Yes | type = [[News website]] | registration = Optional | language = German, English | country_of_origin = Germany | owner = Der Spiegel GmbH & Co. KG | chairperson = Thomas Hass | MD = {{ubl|Thomas Hass|Stefan Ottlitz}} | launch_date = {{start date and age|1994|10|25|df=yes}} | current_status = Active }}

'''''{{Lang|de|Der Spiegel}}''''' ({{lit|The Mirror}}) is a German [[news website]]. It was established in 1994 as '''''Spiegel Online''''' as a content [[Mirror site|mirror]] of the magazine ''[[Der Spiegel]]''. In 1995, the site began producing original stories and it introduced ''Spiegel Online International'' for articles translated into English in 2004. The magazine and website were editorially aligned in 2019 and ''Spiegel Online'' was rebranded ''Der Spiegel'' in January 2020.

== Company and editorial staff == Regular staff includes 150 people in the [[Hamburg]] headquarters,<ref>Spiegel-Gruppe: [http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/Navigation/CEF3A44164AED9BBC1256F720034CBAC ''Spiegel Online''] {{Webarchive|url=https://web.archive.org/web/20190905023208/http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/Navigation/CEF3A44164AED9BBC1256F720034CBAC |date=5 September 2019 }}</ref> complemented by [[freelancers]], and news bureaus both domestic and international. In the German capital, [[Berlin]], 15 correspondents cover the German federal government, political parties, corporations and artists. The [[Munich]] and [[Düsseldorf]] offices have one correspondent each. There are journalists based in Washington, D.C., New York, London, Moscow, New Delhi and Istanbul. The online news staff also receives support from {{Lang|de|Der Spiegel}} magazine's network of correspondents in Germany and abroad.

== History == [[File:Spiegel-Online-Logo.svg|thumb|upright=1.2|The old logo, in use till January 2020]] The news website first went up on 25 October 1994 under the name ''Spiegel Online'',<ref>{{Cite web|url= http://einestages.spiegel.de/external/ShowTopicAlbumBackground/a23173/l5/l0/F.html#featuredEntry|title= Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden|access-date= 31 July 2011|archive-date= 23 February 2014|archive-url= https://web.archive.org/web/20140223184259/http://einestages.spiegel.de/external/ShowTopicAlbumBackground/a23173/l5/l0/F.html#featuredEntry|url-status= live}}</ref><ref name="chi5">{{cite journal |last=Schäffner |first=Christina |year=2005 |title=Bringing a German Voice to English-speaking Readers: Spiegel International |journal=Language and Intercultural Communication |volume=5 |issue=2 |pages=154–167 |doi=10.1080/14708470508668891 |s2cid=143954235}}</ref><ref name="anbu">{{cite news |author1=Anne Penketh |author2=Philip Oltermann |author3=Stephen Burgen |date=12 June 2014 |title=European newspapers search for ways to survive digital revolution |work=The Guardian |location=Paris, Berlin, Barcelona |url=https://www.theguardian.com/media/2014/jun/12/european-newspapers-digital-revolution |url-status=live |access-date=7 January 2015 |archive-url=https://web.archive.org/web/20180717212841/https://www.theguardian.com/media/2014/jun/12/european-newspapers-digital-revolution |archive-date=17 July 2018}}</ref> making it the first online presence of an established news magazine, one day before the ''[[Time Magazine|Time]]'' site. ''Spiegel Online'' started as a service on [[CompuServe]].<ref name="jb-so">Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.</ref> The web domain spiegel.de was established one year later. ''Spiegel Online''{{'}}s content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner", which was only available online. In the following year, ''Spiegel Online'' was relaunched and commenced featuring breaking news as well.<ref>Spiegel Online: [http://www.spiegel.de/static/spon1996/ "Aussehen von ''Spiegel Online'' 1996"] {{Webarchive|url=https://web.archive.org/web/20181126192816/http://www.spiegel.de/static/spon1996/ |date=26 November 2018 }} ''Spiegel''</ref>

''Spiegel Online International'', a section featuring articles translated into English, was launched in autumn 2004.<ref>{{Cite news |last=Greenslade |first=Roy |date=15 August 2006 |title=Der Spiegel's English site seeks young recruits |work=The Guardian |url=https://www.theguardian.com/media/greenslade/2006/aug/15/derspiegelsenglishsiteseek |url-status=live |access-date=31 January 2019 |archive-url=https://web.archive.org/web/20170312072806/https://www.theguardian.com/media/greenslade/2006/aug/15/derspiegelsenglishsiteseek |archive-date=12 March 2017 |issn=0261-3077}}</ref> Wolfgang Büchner was editor-in-chief of the magazine and website from September 2013 to December 2014. Büchner's former deputies, Florian Harms and Barbara Hans, headed ''{{Lang|de|Der Spiegel}}'' after Büchner left the company. On 13 January 2015, Harms was appointed sole editor-in-chief.<ref>[http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/pmweb/4DD8CDE6830E1DD8C1257DCC004914C5 ''Florian Harms ist neuer Chefredakteur von Spiegel Online''.] {{Webarchive|url=https://web.archive.org/web/20181104010043/http://www.spiegelgruppe.de/spiegelgruppe/home.nsf/pmweb/4DD8CDE6830E1DD8C1257DCC004914C5|date=4 November 2018}} Pressemitteilung der Spiegel-Gruppe.</ref> Following his departure on 6 December 2016, Hans was promoted to editor-in-chief.<ref>{{Cite news |last1=Huber |first1=Joachim |date=6 December 2016 |title=Überraschend Chefredakteurin von 'Spiegel Online' |language=de |newspaper=[[Der Tagesspiegel]] |url=https://www.tagesspiegel.de/gesellschaft/medien/barbara-hans-ueberraschend-chefredakteurin-von-spiegel-online/14942754.html |url-status=live |access-date=4 July 2019 |archive-url=https://web.archive.org/web/20220414140454/https://www.tagesspiegel.de/gesellschaft/medien/barbara-hans-ueberraschend-chefredakteurin-von-spiegel-online/14942754.html |archive-date=14 April 2022}}</ref> In 2019, its editorial office was merged with the printed {{Lang|de|Der Spiegel}}.<ref>{{Cite web |date=19 June 2019 |title=Umstrukturierung beim "Spiegel": Bis alle Onliner in der Mitarbeiter KG sind, dauert es noch zehn Jahre &#124; MEEDIA |url=https://meedia.de/2019/06/19/umstrukturierung-beim-spiegel-bis-alle-online-in-der-mitarbeiter-kg-sind-dauert-es-noch-zehn-jahre/ |url-status=live |archive-url=https://web.archive.org/web/20220412114036/https://meedia.de/2019/06/19/umstrukturierung-beim-spiegel-bis-alle-online-in-der-mitarbeiter-kg-sind-dauert-es-noch-zehn-jahre/ |archive-date=12 April 2022 |access-date=16 January 2020}}</ref> In January 2020, the website was rebranded, now using the same media brand as the printed format.<ref>{{Cite web|url=https://www.dwdl.de/nachrichten/75657/umfassender_relaunch_spiegel_online_ist_geschichte/|title=Umfassender Relaunch: "Spiegel Online" ist Geschichte|access-date=16 January 2020|archive-date=12 April 2022|archive-url=https://web.archive.org/web/20220412114032/https://www.dwdl.de/nachrichten/75657/umfassender_relaunch_spiegel_online_ist_geschichte/|url-status=live}}</ref>

== Popularity == ''{{Lang|de|Der Spiegel}}'' is among the top 30 most visited websites in Germany,<ref>[https://www.alexa.com/topsites/countries/DE Top sites in Germany] {{Webarchive|url=https://web.archive.org/web/20200706100959/https://www.alexa.com/topsites/countries/DE|date=6 July 2020}} - Alexa Rank</ref> with record profitability.<ref>medienMITTWEIDA: [http://medien-mittweida.de/32999/spiegel-online-ist-das-mas-aller-dinge/ "Spiegel Online ist das Maß aller Dinge"] {{Webarchive|url=https://web.archive.org/web/20141101081557/http://medien-mittweida.de/32999/spiegel-online-ist-das-mas-aller-dinge/|date=1 November 2014}}, 10 May 2007. The article reports figures for 2006, when ''Spiegel Online''{{'}}s [[Revenue|turnover]] amounted to €15&nbsp;million, yielding €2&nbsp;million in earnings.</ref> It is the most frequently quoted online media product in the country as of 2014.<ref>[http://www.pressemonitor.de/fileadmin/assets/pmg/Pressemitteilungen/2014-01-13_PMG_Zitate-Ranking_2013.pdf PMG-Pressemonitor: Meistzitierte nationale Medien (Top 30)] {{webarchive|url=http://webarchive.loc.gov/all/20140117140048/http://www.pressemonitor.de/fileadmin/assets/pmg/Pressemitteilungen/2014-01-13_PMG_Zitate-Ranking_2013.pdf|date=17 January 2014}}</ref>

==See also== * [[List of magazines in Germany]]

==References== {{reflist}}

==External links== * {{Official website|https://www.spiegel.de/}} * [http://www.spiegel.de/international/ International part of the website]

{{Authority control}}

{{DEFAULTSORT:Spiegel (website), Der}} [[Category:1994 establishments in Germany]] [[Category:Der Spiegel]] [[Category:German-language websites]] [[Category:German news websites]] [[Category:Magazines established in 1994]] [[Category:Magazines published in Hamburg]]