{{multiple issues| {{context|date=June 2016}} {{original research|date=June 2016}} }}
'''Social polling''' is a form of open access polling, which combines social media and opinion polling. In contrast to tradition polling the polls are formulated by the respondents themselves.<ref>{{cite magazine|last1=Waxman|first1=Olivia B.|title=Polling and Social Media Collide with 'Social Polling'|magazine=Time|date=2012|url=https://techland.time.com/2012/02/20/polling-and-social-media-collide-with-social-polling/|access-date=8 June 2016|issn=0040-781X}}</ref><ref name="Eha2013">{{cite web|last1=Eha|first1=Brian Patrick|title=Hot or Not: Social Polling Startups Take the Temperature of the Masses|url=https://www.entrepreneur.com/article/227765|website=www.entrepreneur.com|publisher=entrepreneur|accessdate=20 June 2016|date=9 August 2013}}</ref><ref name="Gaspers2014">{{cite journal|last1=Gaspers|first1=Serge|last2=Naroditskiy|first2=Victor|last3=Narodytska|first3=Nina|last4=Walsh|first4=Toby|title=Possible and Necessary Winner Problem in Social Polls|journal=Proceedings of the 2014 International Conference on Autonomous Agents and Multi-agent Systems|date=1 January 2014|pages=613–620|arxiv=1302.1669|publisher=International Foundation for Autonomous Agents and Multiagent Systems|bibcode=2013arXiv1302.1669G}}</ref><ref name="Yasseri2014">{{cite journal|last1=Yasseri|first1=Taha|last2=Bright|first2=Jonathan|title=Can electoral popularity be predicted using socially generated big data?|journal=It - Information Technology|date=28 January 2014|volume=56|issue=5|pages=246–253 |doi=10.1515/itit-2014-1046|arxiv=1312.2818|s2cid=12014052}}</ref>
Social polling is an example of nonprobability sampling that uses self-selection rather than a statistical sampling scheme.<ref name="Kennedy2016">{{cite web|last1=Kennedy|first1=Courtney|last2=Caumont|first2=Andrea|title=What we learned about online nonprobability polls|url=http://www.pewresearch.org/fact-tank/2016/05/02/q-a-online-nonprobability-polls/|website=www.pewresearch.org|publisher=Pew Research Center|accessdate=20 June 2016|date=2 May 2016}}</ref> Social polling also allows quick feedback since responses are obtained via social media platforms such as Facebook, Twitter, and blogs.<ref>{{Cite book|title=Social Network-Powered Education Opportunities|last=Mozer|first=Mindy|date=2014|publisher=The Rosen Publishing Group, Inc|isbn=9781477716823|location=New York|pages=31}}</ref> A sentiment analytics tool can be employed to monitor the poll or the topics of discussion.<ref name=":0">{{Cite book|title=Distributed Computing in Big Data Analytics: Concepts, Technologies and Applications|last1=Mazumder|first1=Sourav|last2=Bhadoria|first2=Robin Singh|last3=Deka|first3=Ganesh Chandra|date=2017|publisher=Springer|isbn=9783319598338|location=Cham, Switzerland|pages=127, 130}}</ref> This method can evaluate information obtained via social media posts through two paradigms: "top down" and "bottom up".<ref name=":0" />
<!-- There is also the case of an IBM project, which uses social polling to understand customer segment according to geography and topic category.<ref name=":0" /> -->
== See also == * Snowball sampling
==References== {{Reflist}}
Category:Types of polling Category:Sampling techniques
{{Technology-stub}}