{{Infobox film | name = So Wrong They're Right | image = | alt = | caption = | native_name = <!-- {{Infobox name module|language|title}} or {{Infobox name module|title}} --> | director = Russ Forster | writer = | screenplay = | story = | based_on = <!-- {{Based on|title of the original work|creator of the original work|additional creator(s), if necessary}} --> | producer = Russ Forster | starring = Malcolm Riviera<br> Abigail Lavine<br> Tim Hunter<br> Phil X. Milstein<br> Doug Von Hoppe<br> Duane Thamm Jr. | narrator = | cinematography = Dan Sutherland | editing = Russ Forster | music = Lary 7, Wally Pleasant, Bob Jordan, Mr. Bucks, Duane Thamm Jr. | studio = | distributor = | released = {{Film date|1995}} | runtime = 92 mins | country = United States | language = | budget = | gross = }}
'''''So Wrong They're Right''''' is a 1995 film by Russ Forster. It is about the latter day 8-track scene, the people who are part of it and their passion for the technology.
==Background== Film makers Russ Forster and Dan Sutherland travelled to various places in the United States to interview aficionados of what is considered to be an obsolete audio format, the 8-Track tape cartridge.<ref>''Variety'', Aug 12, 1996 - [https://variety.com/1996/film/reviews/so-wrong-they-re-right-an-8-track-journey-1200446436/ So Wrong They’re Right an 8-Track Journey by Dennis Harvey]</ref><ref>''Things Magazine'', Friday, December 23, 2005 - [https://www.thingsmagazine.net/2005_12_01_oldthings.htm So Wrong They're Right]</ref>
The 8-TM production was Produced, directed, edited, sound-recorded by Russ Forster. Dan Sutherland handled the lighting chores while the sound chores were handled by Jerrell Frederick.<ref>''Variety'', Aug 12, 1996 - [https://variety.com/1996/film/reviews/so-wrong-they-re-right-an-8-track-journey-1200446436/ So Wrong They’re Right an 8-Track Journey by Dennis Harvey, So Wrong They’re Right an 8-Track Journey (DOCU)]</ref>
The film won an award for best feature-length documentary at the 1995 Chicago Underground Film Festival.<ref>''The Chicago Reader'', January 16, 2003 - [https://chicagoreader.com/music/music-movies-and-a-life-outside-the-mainstream/ MUSIC, Music, Movies, and a Life Outside the Mainstream, ''Russ Forster/A Tributary of His Own'' by Peter Margasak]</ref>
The film was available in both Betamax and VHS formats for $25 and in PAL format for foreign buyers at $35.<ref>''Zines!'', Vol II 1996 - [https://archive.org/details/zinesvolumetwozi00vval/page/78/mode/2up Page 66 8-Track Mind]</ref> It was released on DVD in 2005 by Other Cinema.<ref>WorldCat - [https://search.worldcat.org/title/61357566 So wrong they're right : an 8-track trek]</ref>
Russ Forster was the founder of the magazine, ''8-Track Mind''<ref>''Riot Fest'', April 22, 2019 - [https://riotfest.org/2019/04/22/behind-the-zines-forster/ Behind the Zines, Vol. 2: An Interview with Russ Forster - Joshua Amberson]</ref> as well as one of the founders of the 8-Track Heaven website.<ref>''Things Magazine'', Friday, December 23, 2005 - [https://www.thingsmagazine.net/2005_12_01_oldthings.htm So Wrong They're Right]</ref>
==Reception== Dennis Harvey of ''Variety'' reviewed the film and it was published on 12 August 1996. After pointing out that the film was about audiophiles who were obsessed with a defunct format, he wrote that it was edited in a lively style, but he suggested that it could be edited down to accommodate its showing in other venues.<ref>''Variety'', Aug 12, 1996 - [https://variety.com/1996/film/reviews/so-wrong-they-re-right-an-8-track-journey-1200446436/ So Wrong They’re Right an 8-Track Journey by Dennis Harvey]</ref>
The film had a review in volume II of ''Zines!''. The reviewer wrote that it wasn't about nostalgia, but it rather served as a statement of outrage by consumers who were tired of being told what to consume.<ref>''Zines!'', Vol II 1996 - [https://archive.org/details/zinesvolumetwozi00vval/page/78/mode/2up Pages 78 - 29 So Wrong They're Right, ''About the Film'']</ref>
The film was reviewed by ''PopMatters'' in 2005. Reviewer David Sanjek wrote that director Forster demonstrated the exuberance of a true believer and the film proved to be more entertaining than edifying. He also wrote that the subjects in the film possessed an exuberance that was giddy and parts of the film were outright engaging.<ref>''Pop Matters'', 3 October 2005 - [https://www.popmatters.com/so-wrong-theyre-right-2496253221.html So Wrong They’re Right (1993) – PopMatters Film Review By David Sanjek]</ref>
In 2007, Gary Genosko of ''Culture Machine'' wrote that the film "may be viewed as a psychoanalytic case study of a neurotic 'cartridge family'".<ref>''Culture Machine'', Vol 9 (2007) - [https://culturemachine.net/recordings/8-track-rhapsody/ Recordings, 8 TRACK RHAPSODY - Gary Genosko]</ref>
It was reviewed by ''5Mag'' in 2014, with the reviewer writing, "This film is a treasure, one of the strangest, most bizarre, most fascinating music documentaries ever made".<ref>''5Mag'', February 28, 2014 - [https://5mag.net/news/8-track-tape-revival-documentary/ NEWS, When 8 Tracks Were Underground: An Early Shot In The Format Wars]</ref>
The film now on DVD was reviewed in ''XLR8R'' magazine. It wasn't complementary.<ref>''XLR8R'', (issue unknown) - [https://archive.org/details/XLR8R101/XLR8R_93/page/n19/mode/2up?q=%22So+Wrong+They%27re+Right%22 ADVENTURES IN STEREO, SO WRONG THEY'RE RIGHT]</ref>
==Credits== ===Cast (selective)=== * Malcolm Riviera * Abigail Lavine * Tim Hunter * Phil X. Milstein * Doug Von Hoppe * Duane Thamm Jr. <ref>Imdb - [https://www.imdb.com/title/tt0114483/fullcredits/?ref_=tt_cst_sm So Wrong They're Right Full cast & crew, Cast]</ref> ===Crew=== * Producer, Director, Sound Recordist, Editor: Russ Forster * Cinematography, Lighting: Dan Sutherland * Sound Mix: Jerrell Frederick * Soundtrack Music: Lary 7, Wally Pleasant, Bob Jordan, Mr. Bucks, Duane Thamm Jr., Scott Konzelmann <ref>Information File and Frequently Asked Questions List, March 2004 - [https://www.flippers.com/pdfs/Catalog/Frequently%20Asked%20Questions%20-%20alt.collecting.8-track-tapes.pdf 9. WHAT ABOUT THAT 8-TRACK MOVIE....?]</ref><ref>''Zines!'', Vol II 1996 - [https://archive.org/details/zinesvolumetwozi00vval/page/78/mode/2up Pages 78 - 29 So Wrong They're Right, ''About the Film'']</ref>
==Screenings== According to ''Underdog'' magazine, issue XIII (autumn 1995), the showings for the film were 9 September at Artists' Television Access, 992 Valencia, San Francisco, CA; 12 September at Paris Theatre, Portland, OR (tentative); 19 September, 8 and 10 pm at Edison Gallery of Moving Images, 916 Commercial Dr, Sep. 19: Vancouver, BC; 21 September at Cuppernicus, Minneapolis, MN (tentative); and 24 September at Delilah's, Chicago, IL.<ref>''Underdog'', Issue XIII (autumn 1995) - [https://archive.org/details/underdog_records_13/page/n7/mode/2up Page 8 SO RIGHT THEY'RE WRONG: FILM]</ref>
==References== {{reflist}}
==External links== * Imdb - [https://www.imdb.com/title/tt0114483/ So Wrong They're Right] * othercinemadvd channel, Mar 30, 2011 - [https://www.youtube.com/watch?v=LIVeqC3iBjU So Wrong They're Right (video trailer)]
Category:1995 films Category:Films about technology Category:1995 independent films Category:American independent films Category:1995 American films