{{Short description|French graphic designer, animator, director and music producer}} {{Use dmy dates|date=July 2025}} {{Infobox person | name = So Me | image_size = | landscape = <!-- yes, if wide image, otherwise leave blank --> | alt = | caption = | birth_name = Bertrand Lagros de Langeron | alias = | birth_date = {{birth date and age|1979|07|04|df=y}} | birth_place = | occupation = {{flatlist| * [[Graphic designer]] * [[animator]] * director * record producer * composer * musician }} | years_active = | website = }}
'''Bertrand Lagros de Langeron''', known professionally as '''So Me''', is a French [[graphic designer]], [[animator]], director and music producer. He is the [[art director]] for [[Ed Banger Records]] and has released music of his own on the label. He is also the main designer for the clothing company Club 75.
== History == He has directed and produced music videos for [[DJ Mehdi]], [[Kanye West]], [[Kid Cudi]], [[Justice (band)|Justice]],<ref>{{cite web |url=http://www.mtv.com/news/articles/1568729/20070831/justice__dance_.jhtml|archive-url=https://web.archive.org/web/20070907200313/http://www.mtv.com/news/articles/1568729/20070831/justice__dance_.jhtml|url-status=dead|archive-date=7 September 2007 |title=Justice's 'D.A.N.C.E.' Is An Underdog, But 'Maybe Kanye Will Jump Onstage Again': VMA Lens Recap |website=[[MTV]] |publisher= |accessdate=26 November 2018}}</ref> and [[MGMT]]. He won the [[MTV Europe Music Award for Best Video]] in [[2006 MTV Europe Music Awards|2006]] for Justice vs. [[Simian (band)|Simian]] song "[[We Are Your Friends (song)|We Are Your Friends]]".<ref>{{cite web |access-date=11 July 2025 |title=Kanye West a sore loser at MTV Europe awards |url=https://www.today.com/popculture/kanye-west-sore-loser-mtv-europe-awards-wbna15536834 |date=3 November 2006 |website=TODAY}}</ref>
In 2008, he co-directed the Justice tour documentary ''[[A Cross the Universe (film)|A Cross the Universe]]'' with [[Romain Gavras]]. He also produced and directed the music video for "[[DVNO]]".<ref>{{cite web |access-date=11 July 2025 |title=So Me |url=https://www.musion.io/director/so-me |website=www.musion.io}}</ref> In 2010, he directed the music video for [[Duck Sauce]]'s song "[[Barbra Streisand (song)|Barbra Streisand]]", making a cameo in the video. In 2011, de Langeron joined the Los Angeles agency Caviar, which also represents the directors [[Alexander Payne]], [[Ruben Fleischer]], and [[Peter Farrelly]].<ref>[http://www.caviarcontent.us/596006/SO-ME] {{dead link|date=May 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> From 2011 to 2013, he directed the music videos for [[Sebastian (French electro artist)|SebastiAn]]'s "Embody", [[Major Lazer]]'s "[[Get Free (Major Lazer song)|Get Free]]", and [[Pusha T]]'s "[[Numbers on the Boards]]".
In 2021, he directed and wrote one of the six episodes of the [[Canal+ (French TV channel)|Canal+]] miniseries ''6 X Confiné.e.s'', "Scorpex", in which [[Vincent Cassel]] plays the lead, a DJ named Scorpex. So Me drew on his personal experience at Ed Banger Records as inspiration for this episode.<ref>{{cite web |url=https://www.canalplus.com/articles/creation-originale/6-x-confine-e-s-quand-le-confinement-tourne-vraiment-mal |title=6 x Confiné.e.s. : quand le confinement tourne (vraiment) mal |publisher=[[Canal+ (French TV channel)|Canal+]] |accessdate=31 March 2021}}</ref> In 2025, he directed his first narrative feature-length film, ''Banger'', for [[Netflix]]. The movie sees Cassel reprising his role as "Scorpex" from the miniseries episode. [[2manydjs]] (aka David and Stephen Dewaele of [[Soulwax]]) provided the soundtrack.<ref>{{cite web |url=https://www.thewrap.com/banger-netflix-director-so-me-interview/ |title=How ‘Banger’ Director So Me Went From France’s Coolest Graphic Designer to One of Its Most Exciting Filmmakers |publisher=[[TheWrap]] |accessdate=7 July 2025}}</ref>
==References== {{reflist}}
== External links ==
* {{IMDb name|id=3844788|name=So Me}} * [https://imvdb.com/n/so-me So Me] at IMVDb {{ACArt}}
{{DEFAULTSORT:So Me}} [[Category:French animators]] [[Category:French animated film directors]] [[Category:French graphic designers]] [[Category:MTV Video Music Award winners]] [[Category:Living people]] [[Category:1979 births]] [[Category:Pseudonymous film directors]]
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