{{Infobox company | name = STYLEPIT.COM A/S | logo = | caption = | foundation = {{Start date|2000}} | type = Public | traded_as = {{unbulleted list|{{OMX|CSE50377|STYLE}}}} | location_city = Copenhagen | location_country = Denmark | locations = 20 countries (2013) | area_served = Europe | key_people = Mike Tomkins (CEO) | industry = Clothing | services = Online retailing | net_income = }}
'''STYLEPIT''', previously known as '''SmartGuy Group''' is an online retailer of fashion apparel, launched in 2000.<ref>{{Cite web|date=5 October 2022|title=CVR - Central Business Register|url=https://datacvr.virk.dk/enhed/person/4008861096/deltager}}</ref><ref>{{cite web|title=NASDAQ OMX Copenhagen welcomes SmartGuy Group on its main market|url=http://www.nasdaqomxnordic.com/nyheter/noteringar/2012/smartguy/|url-status=dead|archive-url=https://web.archive.org/web/20130117103840/http://nasdaqomxnordic.com/nyheter/noteringar/2012/smartguy/|archive-date=2013-01-17|publisher=Nasdaq OMX}}</ref><ref>{{Cite web|url=https://ecommercedb.com/en/store/stylepit.dk|title=stylepit.dk revenue ecommerceDB.com|website=ecommercedb.com|access-date=2020-03-18}}</ref><ref>{{cite web|title=Smartguy Group|url=https://klarna.com/sv/salj-med-klarna/referenser/smartguy-group|publisher=Klarna}}</ref><ref>{{cite web|title=StylePit lanserar nya butiker och släpper eget klädmärke|url=http://www.ehandel.se/StylePit-lanserar-nya-butiker-och-slaepper-eget-klaedmaerke,2593.html|publisher=Ehandel.se}}</ref> STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, including the Danish e-Commerce Award, as well as European e-Commerce Awards.<ref>{{cite web|title=Hummel-chef skal hjælpe nynoteret tøjfirma|url=http://investor.borsen.dk/artikel/1/223515/hummel-chef_skal_hjaelpe_nynoteret_toejfirma.html?hl=U21hcnRndXk7R2F6ZWxsZQ,,|publisher=borsen.dk}}</ref><ref name="FDIH">{{cite web|title=Vindere af E-handelsprisen 2012|url=http://www.fdih.dk/e-handelsprisen/vinderne/vindere-af-e-handelsprisen-2012/|accessdate=1 February 2013|publisher=FDIH}}</ref><ref>{{cite web|url=http://www.e-commercefacts.com/news/2012/06/e-commerce-awards/|publisher=E-commerce Facts|title=Zalando and SaldiPrivati win European E-Commerce Awards}}</ref>
In addition to Denmark, the company has local offices or actual subsidiaries in 20 European markets.<ref>{{cite web|title=SmartGuy Group A/S|url=https://www.reuters.com/finance/stocks/overview?symbol=SMART.CO|publisher=Reuters}}</ref><ref>{{cite web|title=Exciting Commerce von der K5-Konferenz|url=http://k5ticker.tumblr.com/post/61106997729/k5-der-daenische-mode-onlinehaedler-stylepit|publisher=Reuters}}</ref> Bestseller acquired 10% of the shares, when the company became quoted on the Danish stock exchange Nasdaq OMX in late 2012.<ref name="EPN.dk">{{cite web|title=Bestseller køber sig ind i tøj-succes|url=http://epn.dk/brancher/mode/toj/article4892176.ece|publisher=EPN.dk|url-status=dead|archive-url=https://web.archive.org/web/20121223025747/http://epn.dk/brancher/mode/toj/article4892176.ece|archive-date=2012-12-23}}</ref><ref>{{cite web|title=Dansk tøjkonge blandt verdens yngste milliardærer|url=http://www.metroxpress.dk/nyheder/dansk-tjkonge-blandt-verdens-yngste-milliardrer/KObllp!AjsgNkSReR6qY/|publisher=Metro Xpress}}</ref> One year later, Bestseller increased their ownership to 26%.<ref name="EPN.dk"/><ref>{{cite web|title=Bestseller stockt bei Stylepit auf 26% auf für potenzielle Übernahmen|url=http://excitingcommerce.de/2013/11/01/bestseller-smartguy/|publisher=excitingcommerce.de}}</ref> In January 2014, STYLEPIT moved their warehouse to Szczecin, Poland.<ref>{{cite web|title=Danish e-tailer relocates distribution to Poland|url=http://www.copenhagen.trade.gov.pl/en/aktualnosci/article/y,2013,m,5,a,36378,Danish_e-tailer_relocates_distribution_to_Poland.html|publisher=Embassy of the Republic of Poland in Copenhagen}}</ref><ref>{{cite web|title=Clothes from internet in Goleniow|url=http://www.szczecinbiznes.pl/en/news/Clothes-from-internet-in-Goleniow-_2351|publisher=szczecinbiznes.pl}}</ref>{{Portal|Fashion}}
== References == {{Reflist|33em}}
== External links == * [http://www.stylepit.com/ Official webpage {{in lang|en}}]
Category:Online clothing retailers Category:Online retailers of Denmark Category:Retail companies based in Copenhagen Category:Clothing companies established in 2000 Category:Retail companies established in 2000 Category:Internet properties established in 2000 Category:Clothing companies of Denmark Category:Companies based in Copenhagen Municipality Category:Companies listed on Nasdaq Copenhagen Category:Danish companies established in 2000