{{short description|American clothing brand}} {{Infobox company | name = Shoyoroll | type = Corporation | traded_as = | logo = | logo_size = | founded = {{Start date and age|2006}} | location = Los Alamitos, California,<br>United States | area_served = Worldwide | founder = Vince “Bear” Quitugua | parent = | num_employees = | products = Clothing, Brazilian jiu-jitsu gi | revenue = | operating_income = | net_income = | assets = | equity = | website = {{URL|http://www.shoyoroll.com/|www.shoyoroll.com}} }}
'''Shoyoroll''' is an American jiu-jitsu lifestyle brand that designs and manufactures Brazilian jiu-jitsu gi, casual apparel, and accessories headquartered in Los Alamitos, California. It is one of the most popular jiu-jitsu brands in the world.<ref>{{cite web |last1=Reid |first1=Kris |title=3 Reasons Shoyoroll Became so Popular |url=https://www.jiujitsutimes.com/3-reasons-shoyoroll-became-popular/ |website=www.jiujitsutimes.com |date=23 April 2016}}</ref>
==History==
Shoyoroll was founded by Vince “Bear” Quitugua in 2006. Bear started making t-shirts and caps to show off his creative side inside his garage in Guam. Budo Videos, a martial arts online retailer, started to exclusively sell Shoyoroll gis in North America in 2009.<ref>{{cite web |title=The Success Story Behind Shoyoroll Brand |url=https://www.bjjee.com/articles/the-success-story-behind-shoyoroll-brand/ |website=www.bjjee.com |date=3 April 2013}}</ref>
Shoyoroll announced a collaboration with the IBJJF for an exclusive line of gis in 2023.<ref>{{cite web |last1=Blackett |first1=Todd |title=Shoyoroll Announces Collaboration With IBJJF For New Gi |url=https://jitsmagazine.com/shoyoroll-announces-collaboration-with-ibjjf-for-new-gi/ |website=Jitsmagazine |access-date=2 January 2024}}</ref> In 2023, Shoyoroll won 'Brand of the Year' at the JitsMagazine BJJ Awards.<ref>{{cite web |title=The JitsMagazine 2023 BJJ Awards |url=https://jitsmagazine.com/the-jitsmagazine-2023-bjj-awards/ |website=Jitsmagazine |access-date=2 January 2024}}</ref>
==Partnerships== Shoyoroll have made collaborations with other brands and companies such as Illest, EA Sports, Undefeated,<ref>{{cite web |title=UNDEFEATED Continues Its Partnership With Shoyoroll for a New Capsule of Gis and Streetwear Staples |url=https://hypebeast.com/2016/11/undefeated-dualforces-shoyoroll-catherine-opie |website=hypebeast.com}}</ref> Albino and Preto<ref>{{cite web |title=Shoyoroll Gis Will Be Sold at 2018 IBJJF Europeans in Portugal |url=https://www.bjjee.com/bjj-news/shoyoroll-gis-will-sold-2018-ibjjf-europeans-portugal/ |website=Bjjee.com |date=7 January 2018}}</ref> and RVCA.<ref>{{cite web |title=Shoyoroll x RVCA Collection |url=https://rvca.com/blog/sport/shoyoroll-x-rvca-collection-black-friday.html |website=rvca.com}}</ref><ref>{{cite web |title=Pictures of every Shoyoroll Gi |url=https://gireviews.net/pictures-of-every-shoyoroll-gi/#Shoyoroll_Pedro_Sauer_Special_Edition |website=gireviews.net |date=4 May 2018}}</ref> They have also collaborated with ONE Championship to produce the official kit for their submission grappling division.<ref>{{cite web |last1=Rogers |first1=Kian |title=ONE Championship And Shoyoroll Announce No Gi Collaboration |url=https://jitsmagazine.com/one-championship-and-shoyoroll-announce-no-gi-collaboration/ |website=Jits Magazine |access-date=27 September 2024}}</ref>
==See also== * Mixed martial arts clothing
==References== {{Reflist}}
==External links== * {{Official website|http://www.shoyoroll.com/}}
{{Sports equipment brands}}
Category:Sporting goods manufacturers of the United States Category:Sportswear brands Category:Companies based in California Category:Clothing companies established in 2006 Category:2006 establishments in California Category:Companies based in Orange County, California