{{Short description|Online marketplace}} {{Infobox website | name = Shopcade | logo = Shopcade.png | logocaption = | collapsible = | collapsetext = | caption = | screenshot = <!-- Commented out because image was deleted: thumb|right --> | url = {{URL|shopcade.com}} | commercial = | type = Social commerce | registration = Required for full functionality | language = English / French | content_license = | owner = | author = Nathalie Gaveau<br /> Marie-Barbe Girard<br /> Hoon Kim<br /> Evan Adelman | launch_date = November 2011 - December 2018 | revenue = | current_status = Abandoned | footnotes = }}
'''Shopcade''' was a social marketplace with a dual online platform (web and mobile-based app) offering a daily product shopping feed of top trends, products and deals, curated by influencers. The company used the social graph and artificial intelligence to make content shoppable. It also powered an analytics platform, analysing content to commerce engagement and sales.
Coined “the Pinterest of E-commerce” by Business Insider in 2012,<ref>{{Cite web |last=Gobry |first=Pascal-Emmanuel |title=This "Pinterest For Commerce" Startup Is Growing 20-30% Month Over Month |url=https://www.businessinsider.com/meet-shopcade-the-pinterest-for-commerce-2012-4 |access-date=2022-07-01 |website=Business Insider |language=en-US}}</ref> Shopcade is the combination of social media and e-commerce as users can make wishlists of fashion & lifestyle products (clothing, beauty, decoration, books...), shop their favorite items and share content. They get personalised offers based on their shopping profile and social graph. The app was initially available in the United Kingdom, the United States and France with audiences ranging from 16 to 45 years old.
==History== The fashion e-commerce startup was created in London in November 2011 by CEO Nathalie Gaveau (co-founder of PriceMinister), Marie-Barbe Girard (COO), Evan Adelman (CTO) and Hoon Kim.
The Shopcade platform allowed users to stay updated with trends, celebrity looks and deals all in one place, powered by magazines, celebrities, bloggers, and its users. Shopcade also offered a click-through purchasing functionality and its own e-commerce platform. “''I thought, “Okay, how do I bring Amazon and Facebook together?''”” said Nathalie Gaveau, CEO, to Business of Fashion in 2014. “''But the main difference is, we are fully powering this content with e-commerce.''”<ref>{{Cite web |title=Nathalie Gaveau on PriceMinister, Shopcade and Tapping Social Commerce |url=https://www.businessoffashion.com/articles/news-analysis/nathalie-gaveau-priceminister-shopcade-tapping-social-commerce/ |access-date=2022-07-01 |website=The Business of Fashion |language=en}}</ref>
According to Business of Fashion in 2014, “''the app attracts more than 100,000 monthly active users and generates revenue through a mix of direct sales, promoted content and affiliate commissions.''”<ref>{{Cite web |title=Nathalie Gaveau on PriceMinister, Shopcade and Tapping Social Commerce |url=https://www.businessoffashion.com/articles/news-analysis/nathalie-gaveau-priceminister-shopcade-tapping-social-commerce/ |access-date=2022-07-01 |website=The Business of Fashion |language=en}}</ref>
Shopcade was named the “Coolest App in Europe” in 2014.<ref>Harriet Bowe, May 20th 2014, http://www.theindustrylondon.com/nathalie-gaveaus-shopcade-crowned-coolest-app/ The Industry London</ref>
In 2012, the app was launched in the US<ref>{{Cite web |title=With new U.S. presence, Shopcade expands its social commerce business model – Old GigaOm |url=https://old.gigaom.com/2012/05/25/with-new-u-s-presence-shopcade-expands-its-social-commerce-business-model/ |access-date=2022-07-01 |website=old.gigaom.com}}{{dead link|date=June 2025|bot=medic}}{{cbignore|bot=medic}}</ref> then in France in 2016.<ref>{{Cite web |date=2016-03-17 |title=L'application de shopping social Shopcade débarque en France |url=https://madame.lefigaro.fr/style/lapplication-de-shopping-social-shopcade-debarque-en-france-170316-113467 |access-date=2022-07-01 |website=Madame Figaro |language=fr}}</ref>
In February 2017, Lagardère Active, the media's activities arms of the French group Lagardère, announced it has acquired the company, in order to develop marketplaces for its premium brands including fashion & lifestyle magazines ELLE and Public.<ref>{{Cite web |date=2017-02-23 |title=Lagardère Active s'offre l'appli de shopping mode Shopcade |url=https://www.lefigaro.fr/medias/2017/02/23/20004-20170223ARTFIG00201-lagardere-active-s-offre-l-appli-de-shopping-mode-shopcade.php |access-date=2022-07-01 |website=LEFIGARO |language=fr}}</ref>
The “ELLE Store” was launched on the French ELLE Website in September 2017. At some point, Lagardere sold its media activities and ceased Shopcade.
==Operations== ===Features===
==== Trending ====
Shopcade publish content where users can get inspired, as they will find articles featuring new trends and products. Different topics are addressed: * ''Instacrush'' featuring a product recently spotted on Instagram * ''I like Ya Style'' related to an inspiring influencer or celebrity * ''Deals & Steals'' featuring products with deals on them * ''Top trends'', featuring current trends, usually from the fashion weeks and events * ''Hot Topics'', related to the fashion industry news/announcements
==== Community Feed ====
Users can organize their products into different categories with the “lists” feature and create as many lists as they wish: from bags to lipsticks or home inspiration and books, there is no limit to one's imagination and own universe! They may follow other users or certain lists to that particularly inspire them. A list can be modified or deleted at any time.
As for any social media, users can also share their favorite looks (from their phone library/camera or Instagram) and like & comment on other users’ content. The feed shows in real-time the activity of the Shopcade community.
Content published by the Shopcade editors features instantly shoppable products displayed right after each article. Users also receive real-time notifications when there is a new deal on a product they wish-listed.
==== More ====
Other rubrics like “Top Brands”, “Top Deals”, “Top Interests”, etc. feature the most trending topics and influencers. Bloggers and publishers have access to a Shopcade widget to display their selections of products on their own websites.
===Users=== As of October 2017, Shopcade has mobile apps for iOS and Android operating systems, along with its website. Users can create an account via Facebook, Twitter, Instagram, Google Plus and e-mail.
== References == {{Reflist}}
== Further reading == * Business Wire (11–22–2011), ''[http://www.businesswire.com/news/home/20111122005259/en/Shopcade-Launches-True-Social-Shopping-Experience-Holidays Shopcade Launches a True Social Shopping Experience for the Holidays]'', ''Business Wire''. * Pitts, Beth (11–28–2011), ''[http://thenextwomen.com/2011/11/28/nathalie-gaveau-founder-priceminister-launches-new-venture-shopcade Nathalie Gaveau, Founder PriceMinister, Launches New Venture Shopcade]'', ''The Next Women Business Magazine''. * Taylor, Stephanie (05–01–2012), ''[http://www.dailydealmedia.com/127shopcade-enters-social-commerce-space-with-high-hopes/ Shopcade Enters Social Commerce Space With High Hopes]'', ''DailyDealMedia''. * Pottingham, David (05–18–2012), ''[http://www.businesswings.co.uk/articles/How-I-funded-Shopcade How I funded Shopcade]'', ''BusinessWings''.
== External links == * [http://www.shopcade.com Official website] * https://shopping.elle.fr
Category:Meta Platforms applications Category:Online marketplaces of France