{{More citations needed|date=February 2022}} {{Short description|Radio and television broadcaster in Nagano Prefecture}} {{Expand Japanese|信越放送|date=July 2024}} {{Infobox company | name = Shin-etsu Broadcasting Co., Ltd. | logo = Sbc logo.svg | logo_caption = Logo used since 2012 | image = TOiGO 20201120.jpg | image_caption = SBC's headquarters located in TOiGO, one of Nagano City's business centers | native_name = 信越放送株式会社 | romanized_name = Shin-etsu Hōsō Kabushiki-gaisha | former_name = Shinano Broadcasting Co., Ltd. (March 8, 1951 - April 29, 1952) | type = Kabushiki gaisha | industry = Radio and television network | founded = {{Start date and age|1951|10|18}} | hq_location = 1200 Toigoshomachi | hq_location_city = Nagano City, Nagano Prefecture | hq_location_country = Japan | key_people = Masayoshi Watanabe<br>(President and CEO) | subsid = Estate Nagano Corporation<br>Contents Vision Inc.<br>SBC Housing Corporation<br>INC Nagano Cable TV<br>Nagano Prefecture Culture Center | website = {{URL|https://sbc21.co.jp}} | footnotes = Data from its [https://sbc21.co.jp/corporate/about/ Company Profile] and [https://sbc21.co.jp/corporate/about/history.php Company History] }} {{Infobox radio station | country = JP | name = JOSR | city = Nagano | area = Nagano Prefecture | branding = SBC Radio | language = Japanese | frequency = {{Frequency|1098|kHZ}} (AM); {{Frequency|92.2|MHz}} (FM) | owner = Shin-etsu Broadcasting Co., Ltd. | format = Talk, Sports | affiliations = JRN/NRN | airdate = {{Start date|1952|03|25}} | licensing_authority = MIC | website = {{url|https://sbc21.co.jp/blogwp/radio/}} }} {{Infobox television station | country = JP | name = | callsign = JOSR-DTV | city = Nagano | location = Nagano Prefecture | branding = SBC Television | digital = 16 (UHF) | virtual = 6 | airdate = {{start date|1958|10|25}} | former_callsigns = JOSR-TV (1958–2011) | callsign_meaning = "Shin'etsu Radio" | former_channel_numbers = 11 (analog VHF, 1958–2011) | owner = Shin-etsu Broadcasting Co., Ltd. | affiliations = Japan News Network | former_affiliations = '''Secondary''': NTV/NNN/NNS (October 25, 1958-March 31, 1969 (partial Nippon TV programs) & September 30, 1980 (remaining Nippon TV programs))<ref name="SBC1">{{Cite book|url=http://worldcat.org/oclc/676428586|title=信越放送の50年|publisher=Shin-etsu Broadcasting|year=2001|language=ja|trans-title=50 Years of Shin-etsu Broadcasting|oclc=676428586}}</ref>{{Rp|page=14}}<br>'''Tertiary''': NET/ANN (March 1, 1959 - March 31, 1969 (partial NET programs) & March 31, 1991 (remaining TV Asahi programs))<ref name="SBC1" /><br>'''Quaternary''': Fuji TV/FNN (March 1, 1959 - March 31, 1969)<ref name="SBC1" /> | licensing_authority = MIC | coordinates = | website = {{url|https://sbc21.co.jp/blogwp/tv/}} }} '''{{Nihongo|Shin-etsu Broadcasting Co., Ltd.|信越放送株式会社|Shin-etsu Hōsō Kabushiki-gaisha}}''', also known as '''SBC''', is a Japanese broadcast network affiliated with the Japan News Network (JNN) for TV and JRN/NRN for radio. Their headquarters are located in Nagano Prefecture.

The broadcaster was the first radio station outside Japan's five metropolitan prefectures.{{Efn|Hokkaido, Tokyo, Aichi, Osaka, Fukuoka|group=la}}<ref>{{Cite web|title=関連資料・データ {{!}} 一般社団法人 日本民間放送連盟|trans-title=List of Commercial Radio Stations|url=https://j-ba.or.jp/category/data/jba101189|access-date=2021-11-15|website=Japan Commercial Broadcasters Association|language=ja}}</ref>

==Network== * TV: Japan News Network (JNN) * RADIO: Japan Radio Network (JRN), National Radio Network (NRN)

==History== After the establishment of the "Three Radio Laws" (Radio Law, Broadcasting Law, and Radio Supervisory Committee Establishment Law) in 1950, the Shinano Mainichi Shimbun attempted to establish a private broadcasting service.<ref name="SBC1">{{Cite book|url=http://worldcat.org/oclc/676428586|title=信越放送の50年|publisher=Shin-etsu Broadcasting|year=2001|language=ja|trans-title=50 Years of Shin-etsu Broadcasting|oclc=676428586}}</ref>{{Rp|page=1}}At its first meeting in March 1951, several companies, politicians, and financial institutions elected Shuntaro Katsuta (the then vice president of Shinano Mainichi Shimbun) as the president of '''Shinano Broadcasting'''.<ref name="SBC1"/>{{Rp|page=1}}On October 18 of the same year, they obtained a preparatory broadcast license.<ref name="SBC1"/>{{Rp|page=1}}

On March 25, 1952 at 5pm, Shinano Broadcasting started to be on air as the first commercial radio broadcaster in the prefecture.<ref name="SBC1"/>{{Rp|page=2}} Upon its launch, the coverage area was limited to Nagano City, which led to it expanding its coverage area to other cities in the prefecture between 1953 and 1957.<ref name="SBC1"/>{{Rp|pages=5–6}} A week later, the company name was changed to '''Shin-etsu Broadcasting''' after it received funding from the local government of Jōetsu City in Niigata Prefecture.<ref name="SBC1"/>{{Rp|page=3}}

In June 1953, Shin-etsu Broadcasting received an application for a TV license.<ref name="SBC1"/>{{Rp|page=9}} Due to the mountainous terrain of Nagano Prefecture, the broadcaster started to build a main transmitter on Mount Utsukushigahara, the first in Japan to have a broadcast transmitter on a mountaintop.<ref name="SBC1"/>{{Rp|page=9}} On March 14, 1958, it received a broadcast license.<ref name="SBC1"/>{{Rp|page=11}} And on October 25, 1958 11:30am, SBC started broadcasting on TV.<ref name="SBC1"/>{{Rp|page=12}} At that time, it aired programs from TBS and Nippon TV.<ref name="SBC1"/>{{Rp|page=14}} On March 1, 1959, it also aired programs from Fuji TV and NET (currently known as TV Asahi), the same day the networks started to go on air (Nippon TV, TV Asahi, and Fuji TV programming gradually moved to TV Shinshu, Nagano Broadcasting, and Nagano Asahi Broadcasting when they opened).<ref name="SBC1"/>{{Rp|page=14}} In August 1959, SBC joined the Japan News Network.<ref name="SBC1"/>{{Rp|pages=16–17}}

On October 1, 1964, SBC started broadcasting in color on the eve of the 1964 Tokyo Olympics.<ref name="SBC1"/>{{Rp|page=44}} As part of the 15th anniversary of the broadcaster, they participated in the establishment of Nagano Prefectural Shinano Art Museum on October 1, 1966.<ref name="SBC1"/>{{Rp|pages=47–49}} In 1979, SBC alongside Minaminihon Broadcasting, Aomori Broadcasting, and Shikoku Broadcasting won the Broadcast Cultural Fund Award.<ref name="SBC1"/>{{Rp|pages=119–120}}

Digital terrestrial television broadcasts started on October 1, 2006 (Utsukushigahara Main Station, Zenkoji-daira Station, Matsumoto Station, Okaya-Suwa Station, Ina Station and Iida Station), the analog signals were switched off on July 24, 2011.

== References == {{Notelist}}<references />

==External links== * {{Official website|https://www.sbc21.co.jp/}} {{inlang|ja}}

{{TBS Networks}}{{Japan Radio Network}}{{NRN}}{{TV-chubu}} {{Authority control}}

{{DEFAULTSORT:Shin-Etsu Broadcasting}} Category:Japan News Network Category:Television stations in Japan Category:Radio in Japan Category:Companies based in Nagano Prefecture Category:Radio stations established in 1952 Category:Television channels and stations established in 1958 Category:1951 establishments in Japan Category:Mass media in Nagano (city) {{Japan-tv-station-stub}}