Shamoon Sultan

{{Short description|Pakistani business leader}} {{Advert|date=January 2023}} {{Use Pakistani English|date=December 2024}} {{Use dmy dates|date=December 2024}} {{Infobox person | name = Shamoon Sultan | image = | birth_date = | birth_place = Karachi, Sindh, Pakistan | occupation = Businessman | years_active = 1998–present | spouse = | known_for = Khaadi }} '''Shamoon Sultan''' is a Pakistani businessman. He is the founder and chief executive officer of Khaadi, a fashion retail company. He has received numerous industry accolades, including the Lux Style Awards for High Street Band three times, and the Achievement in Fashion Design – Prèt – Prêt award. Additionally, he has been nominated in various categories at the Lux Style Awards.<ref>{{cite web|title=Nominees announced for 2014 Lux Style Awards|url=http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|publisher=Daily Times|date=12 August 2014|accessdate=19 August 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140819125919/http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|archivedate=19 August 2014}}</ref>

== Early life and education == Sultan earned his undergraduate degree in Textile Design from the Indus Valley School of Art and Architecture, specialising in handloom and the weaving process.<ref>{{Citation |last=Rehman |first=Maliva |title=The man who made handloom savvy |date=16 May 2010 |url=http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |publisher=Instep Magazine |url-status=dead |archiveurl=https://web.archive.org/web/20151222155332/http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |archivedate=22 December 2015}}</ref>

==Career==

===Khaadi=== In December 1997, Sultan opened his first shop in Karachi's Zamzama. He told ''Dawn News'': "We started getting feedback from day one. We were stocked out in two weeks and we had to shut down the store."<ref name="SS-Khaadi">{{cite web|title=Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.|url=https://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions|work=Marylou Andrew |publisher=Dawn News|date=1 September 2015|access-date=28 November 2015}}</ref>

In 2010, Khaadi opened stores in the UAE, first in Dubai and later in Abu Dhabi. In 2013, stores were planned in the UK.<ref name=aurora>{{cite news |last1=McCormack |first1=Marylou |title=The Reinvention of Khaadi |url=https://aurora.dawn.com/news/1144325 |access-date=28 May 2024 |work=Aurora Magazine |date=18 January 2022 |language=en}}</ref>

In December 2021, a 32,000-square-foot store called The Experience Hub opened in Karachi's Dolmen Mall Clifton.<ref name=aurora/>

In addition to his role as CEO of Khaadi, Sultan has served on the Government of Pakistan's Advisory Committees on Heritage and the Expo 2020.<ref>{{cite news |last1=Zahid |first1=Anusha |title="We have changed opinions about Pakistan. That is the cherry on the cake" |url=https://aurora.dawn.com/news/1144207 |access-date=28 May 2024 |work=Aurora Magazine |date=14 October 2021 |language=en}}</ref>

=== Sustainability === In 2022, Sultan founded Kreate Your Mark, a non-profit platform that aims to accelerate economic empowerment for women entrepreneurs in Pakistan.<ref name=kreate>{{cite news |last1=Saleem |first1=Shahjehan |title=Kreate Your Mark: Khaadi introduces initiative for women entrepreneurs |url=https://www.thenews.com.pk/tns/detail/1011617-kreate-your-mark-khaadi-introduces-initiative-for-women-entrepreneurs |access-date=28 May 2024 |work=The News International |date=20 November 2022 |language=en}}</ref>

==References== {{reflist}}

{{DEFAULTSORT:Sultan, Shamoon}} Category:Khaadi Category:Pakistani fashion designers Category:Pakistani businesspeople in fashion Category:Pakistani costume designers Category:Muhajir people Category:Living people Category:Indus Valley School of Art and Architecture alumni Category:Businesspeople from Karachi Category:Lux Style Award winners Category:Year of birth missing (living people)