{{Short description|Weekly family magazine in Finland}} {{Use dmy dates|date=September 2022}} {{Infobox magazine | image_file = | image_size = | image_caption = | editor = Erkki Meriluoto | editor_title = Editor-in-chief | frequency = 49 issues per year | circulation = | category = Family magazine | company = Otava Group | publisher = Otavamedia | founded = {{start date and age|1934}} | firstdate = | country = Finland | based = Helsinki | language = Finnish | website = | issn = 0358-8017 | oclc = 35752716 }} '''''Seura''''' is a family magazine published 49 issues per year in Helsinki, Finland, and has been in circulation since 1934.
==History and profile== The first issue of ''Seura'' was published in 1934<ref name=tay>{{cite book|title=The Europa World Year Book 2003|location=London; New York |url=https://books.google.com/books?id=XLvU9lroRuUC&pg=PA1615|year=2003|publisher=Europa Publications|isbn=978-1-85743-227-5|page=1615}}</ref> by Yhtyneet Kuvalehdet.<ref name=ann/> A sample issue was published in the previous year. The magazine appeared on a weekly basis during its initial period.<ref name=sanna/>
The magazine is part of the Otava Group<ref name=nordicom13/> and its publisher is Otavamedia. The magazine targets family-oriented women in their 40s or older<ref name=ann>{{cite journal|author=Ann Kristin Gresaker|title=Making religion relevant?|journal=Nordic Journal of Religion and Society|year=2013|volume=26|issue=1|doi=10.18261/ISSN1890-7008-2013-01-05|doi-access=free}}</ref> and is published 49 issues per year.<ref name=nordicom13/> The headquarters of the magazine is in Helsinki.<ref name=tay/>
''Seura'' was one of the Finnish magazines which published negative views about the Jews in the pre-World War II period.<ref name=sanna>{{cite journal|author=Sanna Ryynänen|title=The representation of Jews in the Finnish press before the second world war |journal=Ethnicities|year=2023|doi=10.1177/14687968231184632|page=15|doi-access=free}}</ref> The magazine mostly covers articles on education, parenting, health issues, food, travelling, and world affairs.<ref>{{cite book|author=Ulla Hakala|title=Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US|year=2006|publisher=Turku School of Economics|location=Turku|isbn=951-564-375-9|url=https://books.google.com/books?id=yxkZNQAACAAJ}}</ref> It lost its market share to magazines that concentrate on celebrity gossip. Jari Lindholm was appointed as editor-in-chief in September 2004 to regain market share. Lindholm resigned on 14 April 2006 after failing to improve circulation. The current editor-in-chief is Erkki Meriluoto.
On 15 April 2005 ''Seura'' printed a story about Prime Minister Matti Vanhanen's and Minister of Culture Tanja Karpela's common night in a hotel room. The story was based on an anonymous source and was dismissed as "slimy gossip".
==Circulation== ''Seura'' had a circulation of 189,600 copies in 2007.<ref>{{cite web|author=Eva Harrie|title=The Nordic Media Market |url=http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/nmt09_001-194.pdf|work=Nordicom, University of Gothenburg|access-date=23 April 2015|location=Göteborg|year=2009}}</ref><ref>{{cite web|author=Anne Austin|display-authors=etal|title=Western Europe Market & Media Fact|url=http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf|work=Zenith Optimedia|access-date=8 April 2015|date=2008|archive-date=5 February 2015|archive-url=https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf|url-status=dead}}</ref> The 2010 circulation of the magazine was 165,051 copies.<ref>{{cite web|title=Magazine Facts 2011|url=http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf|work=Mediakortit|accessdate=11 November 2014|url-status=dead|archive-url=https://web.archive.org/web/20160304062901/http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf|archive-date=4 March 2016|df=dmy-all}}</ref> Its circulation was 158,720 copies in 2011<ref>{{cite web|title=Circulation Statistics 2011|url=http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|work=Media Audit Finland|access-date=13 December 2014|archive-date=25 July 2019|archive-url=https://web.archive.org/web/20190725045140/http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|url-status=dead}}</ref> and 143,385 copies in 2012.<ref>{{cite web|title=Magazine Facts 2013|work=Aikakaus Media|access-date=30 April 2015|url=http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304220324/http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf|url-status=dead}}</ref> It fell to 133,766 copies in 2013.<ref name=nordicom13>{{cite web|title=Top ten titles by circulation 2013|access-date=9 January 2015|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|work=Nordicom|archive-date=9 January 2015|archive-url=https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|url-status=dead}}</ref>
==See also== * List of magazines in Finland
==References== {{Reflist}}
==External links== * {{Official website|http://www.seura.fi}}
{{wiktionary|seura}} {{Authority control}}
{{DEFAULTSORT:Seura}} Category:1934 establishments in Finland Category:Finnish-language magazines Category:Magazines established in 1934 Category:Magazines published in Helsinki Category:Women's magazines published in Finland Category:Weekly magazines published in Finland