{{Short description|Welsh independent publisher}} {{Infobox publisher | image = | parent = | status = Active | founded = {{start date and age|1981}} | founder = | successor = | country = Wales | headquarters = Bridgend | distribution = Welsh Books Council (Wales)<br>Inpress Books<br>Booksource | keypeople = | publications = Books | topics = | genre = | imprints = | revenue = | owner = | numemployees = | nasdaq = | url = {{URL|http://serenbooks.com}} }}'''Seren Books''' is the trading name of '''Poetry Wales Press''', an independent publisher based in Bridgend, Wales,<ref name="online"/> specialising in English-language writing from Wales<ref name=Wood_2013>Felicity Wood (23 August 2013). Rhyme and reason: The poetry market is a notoriously difficult one, but Felicity Wood meets some independent presses that are bucking the trend. ''The Bookseller'' (5589): 16</ref> and also publishing other literary fiction, poetry and non-fiction. The press takes its name from the Welsh word for "star".<ref name="online"/>
==History== The press was founded in 1981 by Cary Archard, a teacher who was then the editor of the quarterly magazine ''Poetry Wales''. He decided to branch into publishing poetry collections and gained funding from the Arts Council of Wales, initially on an ''ad hoc'' basis. At first known as Poetry Wales Press Ltd, it was published from Archard's home in Bridgend.<ref name="online"/><ref name=Jones_2011 /><ref name=Sheppard_p596>Sheppard 2019, p. 596</ref><ref name=Adams_2006 /> An early office was in Dannie Abse's house in Ogmore by Sea.<ref name="online"/><ref name=Jones_2011 /><ref name=Adams_2006 /><ref>Tony Curtis (7 October 2014). [https://www.theguardian.com/global/2014/oct/07/dannie-abse-obituary-letter Letter: Dannie Abse was a cultural attache for Welsh writers]. ''The Guardian'' (accessed 5 May 2022)</ref> According to the academic Sam Adams, Archard's twin initial aims were to encourage Welsh poets writing in the English language, particularly the younger generation; and to republish out-of-print works and thus make more sources available for teaching Welsh literature in English.<ref name=Adams_2006 /> The first collections from the press were by Mike Jenkins and Nigel Jenkins, together with a retrospective collection featuring Abse. Literary criticism was also part of its output from the outset.<ref name=Adams_2006>Sam Adams (May/Jun 2006). Seren at Twenty-Five. ''PN Review'' 32 (5): 6–8</ref>
In 1982, Poetry Wales Press received a block grant from the Arts Council of Wales, the first of its kind, which enabled it to set up an office in Bridgend and to appoint a full-time manager, Mick Felton. The grant later came from the Welsh Books Council; it was reassessed annually.<ref name=Adams_2006 /> In 1985, the press adopted the Seren imprint for works that were not poetry, and from 1989 the Seren imprint has been used for all publications.<ref name=Adams_2006 /> In 1986, an independent editor was appointed to oversee ''Poetry Wales''.<ref name=Adams_2006 /> Since its foundation, the press has branched into literary fiction, biography and non-fiction.<ref name=Jones_2011 /> In 2011, Seren Books published 20–25 titles annually.<ref name="online">{{cite web|url=http://www.walesonline.co.uk/lifestyle/welsh-publishing-house-seren-30-1805268|title=Welsh publishing house Seren is 30|website=WalesOnline|date=15 October 2011|access-date=25 November 2017}}</ref><ref name=Jones_2011 /> Archard retired as manager in 1996; the press was subsequently run by Felton.<ref name="online"/><ref name=Jones_2011>Robert Llewellyn Jones (7 December 2011). How 'maverick' Seren's getting ready for the next chapter in the story of publishing; TheBIGInterview Publishing house Seren continues to sparkle 30 years after its creation, as Robert Llewellyn Jones discovers." ''Western Mail'', p. 8</ref> The board of directors has included Abse (from 1989), the academic M. Wynn Thomas (1993–2003) and Patrick McGuinness (2004-present)<ref name=Adams_2006 /> The press remains based in Bridgend.<ref name="online"/><ref name=Sheppard_p601>Sheppard 2019, pp. 601–2</ref>
Mick Felton retired as Publisher in 2023. Bronwen Price was appointed as CEO and Head of Editorial & Production in 2024[http://www.thebookseller.com/news/seren-books-appoints-bronwen-price-as-ceo [9<nowiki>]</nowiki>]. The team currently numbers 7 staff members, 4 of whom work part-time. Sarah Johnson is Deputy CEO and Head of Marketing & Sales. Rhian Edwards and Zoë Brigley work as Seren Books' Poetry Co-Editor, having replaced editor Amy Wack in 2022.<ref name="Menos">{{Cite web |last=Menos |first=Hilary |date=2022-10-06 |title=We punch above our weight and compete with the big five |url=https://thefridaypoem.com/zoe-brigley-rhian-edwards/ |access-date=2023-01-24 |website=The Friday Poem |language=en-US}}</ref>
Seren Books ran the Seren Cardiff Poetry Festival from 2018 - 2021. The 2021 festival was held online due to COVID-19 pandemic.<ref>Jenny White (3 April 2021). An online celebration of poetry; The Seren Cardiff Poetry Festival takes place online this year, has more to offer than ever and is mostly free to attend, writes Jenny White... ''Western Mail'', p. 20.</ref>
==Authors and series== Seren Books retains a strong poetry list,<ref name=Wood_2013 /> which still includes ''Poetry Wales'' magazine. It includes some well-known poets such as Dannie Abse,<ref name="online" /><ref name="Sheppard_p601" /> Kathryn Gray, Pascale Petit, Sheenagh Pugh,<ref name=Sheppard_p601 /> and Owen Sheers,.<ref name="online" /><ref name="Sheppard_p601" /> Novelists include Richard Collins, whose debut work, ''The Land as Viewed from the Sea'', was shortlisted for a Whitbread Award in 2004; Lloyd Jones, whose novel ''Mr Cassini'' won the English-language Wales Book of the Year award in 2007; and Patrick McGuinness, whose debut novel ''The Last Hundred Days'' was longlisted for the Man Booker Prize in 2011.<ref name=Jones_2011 /> Other writers have included Ivy Alvarez, Ruth Bidgood, Tony Curtis, Dic Edwards, Rhian Edwards, Catherine Fisher, Raymond Garlick, Paul Groves, Paul Henry, Glyn Jones, Mike Jenkins,<ref name=Sheppard_p601 /> Alun Lewis, Gary Ley, Christopher Meredith,<ref name=Sheppard_p601 /> Francesca Rhydderch,<ref name=Sheppard_p601 /> Edward Thomas, R. S. Thomas and John Tripp.<ref>[http://www.serenbooks.com/authors/ Seren: Authors] Retrieved 25 March 2014.</ref>
A classics series has republished important works by Rhys Davies, Caradoc Evans, Margiad Evans and Gwyn Thomas, which were first published by English publishers.<ref name=Sheppard_p601 /> Another project invites authors including Fflur Dafydd, Lloyd Jones and Gwyneth Lewis to recreate the ''Mabinogion'' in new settings.<ref name=Sheppard_p601 />
Seren Books’ Non-Fiction list is currently focused on experiential and place-based explorations of Wales, with an emphasis on nature, myth, folklore and history, well as Welsh True Crime. Its current Fiction list comprises Welsh Gothic and writing which speaks to contemporary Welsh lives.
==Reception== The academic Lisa Sheppard describes Seren, together with Parthian and Cinnamon Press, as "among the foremost publishers of English-language writing in Wales".<ref name=Sheppard_p596 /> According to Sheppard, Seren and Parthian are "illuminating Welsh writing in English's past and creating links with the Welsh language tradition in order to claim anglophone literature as part of Wales's literary heritage".<ref>Sheppard 2019, p. 602</ref> The Welsh poet Dannie Abse described Seren on its thirtieth anniversary in 2011 as a "vital element of the Welsh literary scene" and considers it to have contributed to the strength of English-language writing in Wales.<ref name="online"/> The Welsh poet Owen Sheers describes the press in 2011 as "a sign of national and cultural strength" and "a way of allowing a country a voice".<ref name="online"/>
Peter Finch, who has himself been published by Seren, named the late poet Nigel Jenkins as one who disliked Seren's approach.<ref>{{cite book|author=David T. Lloyd|title=Writing on the Edge: Interviews with Writers and Editors of Wales|publisher=Rodopi|year=1997|page=125|isbn=9789042002487}}</ref> The Welsh poet Tony Curtis said in an interview published in 1997 that "Seren's books look good, and their list is good. Some of it could improve, but that's part of the process"; he criticised the press' marketing for failing to get its books into bookshops.<ref>Lloyd 1997, p. 119</ref>
Seren Books titles have won and been long- and short-listed for numerous awards include the Costa Book Awards, Forward Prize, Eric Gregory Award and Man Booker. In 2025, the company won the Small Press of the Year for Wales at the British Book Awards (The Nibbies).
==References== {{reflist}}
'''Sources''' *Lisa Sheppard. "Literary Periodicals and the Publishing Industry", in ''The Cambridge History of Welsh Literature'' (Geraint Evans, Helen Fulton, eds), p. 596 (Cambridge University Press; 2019) {{isbn|9781316227206}}, {{doi|10.1017/9781316227206.032}}
==External links== *{{Official website|www.serenbooks.com}}
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Category:Publishing companies of Wales Category:Publishing companies established in 1981 Category:1981 establishments in Wales