{{Short description|Software company in Canada}} '''ScribbleLive''' was a content cloud provider used by brands, sports, and media companies. It was based in Toronto.<ref name="2guys"/>
== History == ScribbleLive was a privately owned company founded by Michael De Monte and Jonathan Keebler in 2008 to provide a live blogging software platform.<ref name="2guys">Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. ''TechCrunch''. Retrieved from: https://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/</ref> The company evolved into a content marketing software company with data science capabilities.<ref>Jedras, J. (2015). Content marketing platform adds deep data science to marketer’s arsenal. ITBusiness.Retrieved from http://www.itbusiness.ca/news/content-marketing-platform-adds-deep-data-science-to-marketers-arsenal/55088.</ref> De Monte and Keebler were both employees at CTV when they started working on what would eventually become ScribbleLive, investing $1,500 into the initial project.<ref>Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. ''TechCrunch''. Retrieved from: https://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/</ref><ref>(2008). Jonathan Keebler leaves CTV...''TVScout.ca''. Retrieved From: http://tvscout.ca/2008/07/18/jonathan-keebler-leaves-ctv/</ref>
In 2009, De Monte and Keebler received seed funding from Rogers Ventures.<ref>Ingram, M. (2010). ScribbleLive: Cloud-Hosted Live-Blogging. ''Gigaom.'' Retrieved from: [https://web.archive.org/web/20101009015255/http://gigaom.com/2010/10/06/scribblelive-cloud-hosted-live-blogging/]</ref>
In 2009, Michael De Monte and Jonathan Keebler appeared on Dragon's Den.<ref name="CBC 2009">{{cite web |url=http://www.cbc.ca/dragonsden/pitches/scribblelive |title=Dragon's Den Pitches - ScribbleLive |publisher=Canadian Broadcasting Corporation |accessdate=2016-03-18 }}</ref> They received $250,000 Canadian from three Dragon's while giving up 30% of their company to them.
On November 10, 2011, ScribbleLive announced that it had raised $4 million in new financing, led by Summerhill Venture Partners.<ref> Techvibes Newsdesk. (2011). ScribbleLive raises $4 Million from Summerhill Venture Partners. ''Tech Vibes.'' Retrieved From: http://www.techvibes.com/blog/scribblelive-raises-4-million-from-summerhill-venture-partners-2011-11-10</ref>
ScribbleLive announced a second round of funding on June 19, 2013. This round of funding was led by Georgian Partners and included Export Development Canada (EDC), Summerhill Venture Partners, and Rogers Venture Partners.<ref>Etherington, D. (2013). ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push. "TechCrunch." Retrieved from: https://techcrunch.com/2013/06/19/scribblelive-raises-8m-to-continue-its-real-time-media-content-push/</ref> In January 2014, Vince Mifsud was appointed the new CEO of ScribbleLive.<ref name="Techvibes Newsdesk">Retrieved from: http://www.techvibes.com/blog/scribblelive-names-vincent-mifsud-new-ceo-2014-01-23</ref>
On June 14, 2014, Scribble Technologies Inc. acquired CoveritLive from Demand Media<ref>Burns, M. (2014). ScribbleLive Acquires CoveritLive, Will Still Operate Both Brands. "TechCrunch." Retrieved from: https://techcrunch.com/2014/07/14/scribblelive-acquires-coveritlive-will-still-operate-both-brands/</ref> for $4.5 (USD) million of cash and promissory note with a principal amount of $5.6 million.<ref>Demand Media Q3 2014 10-Q Retrieved from: http://ir.demandmedia.com/files/doc_financials/2014/Q3/6b7b8b79-afc4-4113-82e3-4295efe1f779_v001_x76t6k.pdf</ref>
On April 15, 2015, Scribble Technologies Inc. acquired Appinions Inc.<ref>Lafferty, J. (2015). ScribbleLive Acquires Appinions. "AdWeek". Retrieved from: http://www.adweek.com/socialtimes/content-marketing-platform-scribblelive-acquires-appinions/618758</ref>
On January 30, 2016, ScribbleLive formally acquired Visually, the leading platform for premium content creation.<ref>Levine, B. (2016). ScribbleLive Buys Visually, Marrying Content Distribution with Content Creation. "Marketing Land." Retrieved from: http://marketingland.com/scribblelive-buys-visually-marrying-content-marketing-with-content-creation-161666</ref>
On August 23, ScribbleLive announced that it has acquired SEO company Linkdex.<ref>{{cite web |url=https://techcrunch.com/2016/08/23/scribblelive-acquires-linkdex/ |title=ScribbleLive acquires SEO company LinkDex |publisher=TechCrunch |accessdate=2016-08-23 }}</ref> Linkdex was then sold to SEO software company Authoritas in June 2018.<ref>{{Cite web |last=Shepherd |first=Carrie |date=July 4, 2018 |title=Authoritas Acquires Linkdex SEO Platform |url=https://www.authoritas.com/blog/authoritas-acquires-linkdex-seo-platform }}</ref>
In December 2019, Scribblelive was acquired by Rock Content, a Brazilian content marketing company headquartered in Belo Horizonte with offices in Boca Raton, Canada, and Mexico.<ref>{{Cite web|url=https://www.forbes.com/sites/angelicamarideoliveira/2019/12/10/exclusive-brazils-rock-content-acquires-scribble-live/|title=Exclusive: Brazil's Rock Content Acquires ScribbleLive|last=Mari|first=Angelica|website=Forbes|language=en|access-date=2019-12-10}}</ref>
== Features == The browser-based application allowed users to post and edit content, insert images and video, create polls, provide comments, moderate and curate the social web. Content could be published via the web, SMS text messaging, and voicemail.<ref>Ha allo, A. (2010). ScribbleLive Plans to reinvent the news article. ''Venture Beat.'' https://venturebeat.com/2010/09/30/scribblelive-plans-to-reinvent-the-news-article/</ref> The application also has features for Q&A sessions and live chats. Each event was archived<ref>McLellan, M. (2010). For live coverage, does your content management system "play nice with others?". ''Knight Digital Media Center''. http://www.knightdigitalmediacenter.org/leadership_blog/comments/20101112_for_live_coverage_does_your_content_management_system_play_nice_wi/</ref> and real-time analytics generated statistics on the event's coverage.<ref>Campbell, J. (2011). DAM Lowdown: ScribbleLive Brings Real-Time News, KIT digital Adds Another Acquisition. ''CMS Wire''. http://www.cmswire.com/cms/digital-asset-management/dam-lowdown-scribblelive-brings-realtime-news-kit-digital-adds-another-acquisition-010585.php</ref>
The platform allowed for collaboration between different parts of an organization, by allowing writers and editors to publish and edit content simultaneously.<ref>Matherne, R. (2010). Cloud-Based, Collaborative Content via ScribbleLive. ''SixEstate''. http://sixestate.com/cloud-based-collaborative-content-via-scribblelive/</ref> The platform also integrated with Twitter<ref>Foremski, T. (2010). ScribbleLive - Live Media Technologies For Real-Time Newsrooms. ''Silicon Valley Watcher''. http://www.siliconvalleywatcher.com/mt/archives/2010/09/scribblelive_-.php</ref> and Facebook.<ref>(2012). Participatory journalism: What to watch in 2012. ''Gavatar''. http://redefiningjournalism.wordpress.com/2012/01/10/participatory-journalism-what-to-watch-in-2012/</ref>
On June 1, 2015, ScribbleLive released Projects, allowing content marketers and publishers to create content plans collaboratively. Other project features included content calendars, content promotion scheduling, and content analytics.<ref>Alzner, B. (2015). Scribblelive. Retrieved from http://www.scribblelive.com/blog/2015/06/01/introducing-projects/</ref>
On March 17, 2016, ScribbleLive launched Plan.<ref>{{cite web |url=http://www.scribblelive.com/products/content-planning/ |title=ScribbleLive Plan - ScribbleLive - Your Content Marketing Software |website=www.scribblelive.com |url-status=dead |archive-url=https://web.archive.org/web/20160627173526/http://www.scribblelive.com/products/content-planning/ |archive-date=2016-06-27}} </ref> The service included workflow feature that assisted in coordinat messaging and content across various platforms.<ref>Lloyd, J. (2016). ScribbleLive Launches Planning Service for Content Marketing. Retrieved from: http://www.marketingmag.ca/tech/scribblelive-launches-planning-service-for-content-marketing-170641</ref>
On May 3, 2016, ScribbleLive announced updates to its Engage product.<ref>{{cite web |url=http://www.scribblelive.com/products/content-curation-live-blog/ |title=ScribbleLive Engage - ScribbleLive - Your Content Marketing Software |website=www.scribblelive.com |url-status=dead |archive-url=https://web.archive.org/web/20160627070634/http://www.scribblelive.com/products/content-curation-live-blog |archive-date=2016-06-27}} </ref> The update included a redesigned main interface, enhancements to the product's core curation tool, and the introduction of a new Moderation Hub.<ref>Janishefski, K. (2016). ScribbleLive Announces Key Updates to Its Engage Product. Retrieved from: http://www.marketwired.com/press-release/scribblelive-announces-key-updates-to-its-engage-product-2120870.htm</ref>
== Event coverage ==
During the Egyptian Revolution, Al Jazeera was faced with multiple attempts to disrupt its coverage from Egypt due to internet restrictions.<ref name="journalism.co.uk">McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted. ''Journalism.co.uk''. http://www.journalism.co.uk/news/al-jazeera-still-battling-interference-in-egypt-after-internet-blackout-lifted/s2/a542597/</ref> Reporters resorted to calling in live updates<ref>Gahran, A. (2011). How Al Jazeera is putting audio updates from Egypt online fast. ''Knight Digital Media Center''. http://www.knightdigitalmediacenter.org/news_blog/comments/20110131_how_al_jazeera_is_putting_audio_updates_from_egypt_online_fast/</ref> to their Al Jazeera's liveblog.<ref name="journalism.co.uk"/>
During the 2011 Tohoku earthquake and tsunami, Reuters.com used ScribbleLive to send live updates to their users, including news, videos, and photos from their journalists.<ref>Lewis, R. (2011). ScribbleLive helps Reuters report breaking news live. ''Tech Vibes''. http://www.techvibes.com/blog/scribblelive-helps-reuterscom-report-breaking-news-live-2011-03-30</ref>
==References== {{reflist}}
Category:Defunct software companies of Canada Category:Software companies established in 2008 Category:2008 establishments in Ontario Category:Software companies disestablished in 2019 Category:2019 disestablishments in Ontario Category:2019 mergers and acquisitions