{{Short description|American computer programmer}} '''Scott Brinker''', born 28 September 1971 in Ft. Lauderdale, Florida, is a computer programmer and entrepreneur. He currently serves as the VP of platform ecosystem of HubSpot, a customer relationship management (CRM) platform and is known for his marketing technology "supergraphic."
== Education == Brinker initially attended the University of Miami on early admission during his junior year in high school, but withdrew when he joined Galacticomm full-time in 1991. In 2002, Brinker returned to school part-time at the School of General Studies at Columbia University in New York City, where he graduated ''summa cum laude'' with a B.S. in Computer Science as valedictorian of his graduating class.<ref>{{cite web |url=https://www.cs.columbia.edu/mice/c/d.php?d=39 |publisher=Department of Computer Science, Columbia University |title=CS@CU NEWSLETTER OF THE DEPARTMENT OF COMPUTER SCIENCE AT COLUMBIA UNIVERSITY |volume=2 |number=1 |date=Winter 2006 |page=10 |access-date=July 21, 2024}}</ref> In 2007, he graduated from the MIT Sloan School of Management with an M.B.A. and was a part-time Sloan Fellow.
== Career ==
Brinker was the second customer of, and eventually one of the first employees of, Galacticomm, the company founded by Tim Stryker that created The Major BBS. He purchased The Major BBS and one of Galacticomm's multi-modem cards in September 1986 when he was 15 years old and launched Moonshae Isles BBS in South Florida.<ref>{{cite web|url=https://www.lxahub.com/stories/scott-brinker|title=Who is Scott Brinker?|date=May 30, 2022|archive-url=https://web.archive.org/web/20220928024533/https://www.lxahub.com/stories/scott-brinker |archive-date=2022-09-28 }}</ref>
In collaboration with Stryker and Richard Skurnick, he created a number of multi-player adventure games for The Major BBS between 1986 and 1990, including ''Quest for Magic'' and ''Kyrandia''.
In January 1991, Brinker joined Galacticomm as vice president, primarily leading the company's marketing efforts. In April 1993, he was promoted to president and CEO at age 21.<ref>{{Cite web|url=https://www.gs.columbia.edu/sites/default/files/content/News/columbia-gs-owl-magazine-2014.pdf|title=2014|archive-url=https://web.archive.org/web/20220302230611/https://www.gs.columbia.edu/sites/default/files/content/News/columbia-gs-owl-magazine-2014.pdf |archive-date=2022-03-02 }}</ref><ref>{{Cite web|url=https://www.vbprofiles.com/people/scott-brinker-539044b0f0d77404530007f3|title=Scott Brinker, Editor, Chiefmartec.com|website=www.vbprofiles.com|archive-url=https://web.archive.org/web/20191208042756/https://www.vbprofiles.com/people/scott-brinker-539044b0f0d77404530007f3 |access-date=Jun 29, 2016|archive-date=2019-12-08 }}</ref><ref>{{Cite web|url=https://www.sun-sentinel.com/1993/12/13/firms-software-is-no1-with-a-bulletin/|title=FIRM'S SOFTWARE IS NO.1 WITH A BULLETIN|date=Dec 13, 1993|archive-url=https://web.archive.org/web/20230717214311/https://www.sun-sentinel.com/1993/12/13/firms-software-is-no1-with-a-bulletin/ |archive-date=2023-07-17 }}</ref> In 1994, Brinker presented Corporate Applications of BBSs at One BBSCON <ref>{{Cite web|url=https://archive.org/details/199408-BBSCON-CorporateBBS/199408-BBSCON-CorporateBBS-Brinker-01.wav|title=ONE BBSCON 1994: Corporate Applications of BBSs - Scott Brinker|date=Aug 8, 1994}}</ref> In 1996, Galacticomm brought on Robert Shaw as CEO, and in October 1996, Galacticomm was sold to a group led by Peter Berg and Yannick Tessier. Brinker sold his interest in the company at that time and left to pursue a new venture with Christopher Robert, the then CTO of Galacticomm.<ref>{{Cite web|url=https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=CYBEROPS%20F970000025810&aggregateId=forp-f97000002581-3a3ca53f-2425-48e9-bd4e-96353f4c24c6&searchTerm=cyberops%2C%20inc&listNameOrder=CYBEROPS%20F970000025810|title=CyberOps, Inc Articles of Inc|date=May 15, 1997|archive-url=https://web.archive.org/web/20230718022145/https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=CYBEROPS%20F970000025810&aggregateId=forp-f97000002581-3a3ca53f-2425-48e9-bd4e-96353f4c24c6&searchTerm=cyberops%2C%20inc&listNameOrder=CYBEROPS%20F970000025810 |archive-date=2023-07-18 }}</ref>
Some of Brinker's experiences with Galacticomm are recounted in the film ''BBS: The Documentary''.
In 1998, Brinker co-founded ion interactive, inc. with Anna Talerico, Justin Talerico, and Christopher Robert.<ref>{{Cite web|url=https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=IONINTERACTIVE%20P980000677140&aggregateId=domp-p98000067714-04f9dc29-ed4b-4bab-a7bc-ee0f73279c83&searchTerm=ion%20interactive&listNameOrder=IONINTERACTIVE%20P980000677140|title=i-on interactive Articles of Incorporation|date=July 1998|archive-url=https://web.archive.org/web/20230718014837/https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=IONINTERACTIVE%20P980000677140&aggregateId=domp-p98000067714-04f9dc29-ed4b-4bab-a7bc-ee0f73279c83&searchTerm=ion%20interactive&listNameOrder=IONINTERACTIVE%20P980000677140 |archive-date=2023-07-18 }}</ref><ref>{{Cite web|url=https://www.sun-sentinel.com/1998/09/16/autos-78/|title=Internet:CyberOps and i-on addesign have formed ion interactive |date=16 September 1998 |archive-url=https://web.archive.org/web/20230717212924/https://www.sun-sentinel.com/1998/09/16/autos-78/ |archive-date=2023-07-17 }}</ref> i-on interactive was initially a boutique web development firm with clients that included Citrix, Office Depot, Siemens, and Yahoo!.<ref>{{Cite web|url=http://www.ioninteractive.com/english/clientlist.asp|title=StackPath|access-date=2008-05-16|archive-date=2008-11-20|archive-url=https://web.archive.org/web/20081120120450/http://www.ioninteractive.com/english/clientlist.asp|url-status=dead}}</ref> Brinker served as president and chief technology officer of the company.<ref>{{Cite web|url=http://marketingland.com/author/scott-brinker|title=Scott Brinker - Marketing Land Author|website=Marketing Land|language=en-US|access-date=2016-06-29}}</ref><ref>{{Cite web|url=https://www.sun-sentinel.com/2011/11/23/west-engages-boca-software-company-to-reach-constituents-on-the-web/|title=West engages Boca software company to reach constituents on the web|date=23 November 2011 |archive-url=https://web.archive.org/web/20230717213325/https://www.sun-sentinel.com/2011/11/23/west-engages-boca-software-company-to-reach-constituents-on-the-web/ |archive-date=2023-07-17 }}</ref>
Starting in 2005, Brinker and the Talericos began to develop a post-click marketing platform called LiveBall, a software-as-a-service landing page management system. In 2007, the company stopped taking on new web development projects and focused on building this new business, which Brinker has described as "landing pages 2.0".<ref>{{cite web |url=http://blog.postclickmarketing.com/archive/2008/02/29/Landing-Pages-2.0.aspx |title=Landing Pages 2.0 |website=blog.postclickmarketing.com |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20080305192227/http://blog.postclickmarketing.com/archive/2008/02/29/Landing-Pages-2.0.aspx |archive-date=5 March 2008 |url-status=dead}}</ref>
Brinker began the MarTech industry conference in 2014<ref>{{cite web | url=https://chiefmartec.com/2014/04/martech-marketing-tech-conference/ | title=Announcing MarTech: The Marketing Tech Conference | date=3 April 2014 }}</ref> in Boston and now runs them twice a year.
Brinker joined HubSpot as Vice President of Platform Ecosystem in Sep 2017.<ref>{{Cite web|url=https://www.hubspot.com/company-news/martech-thought-leader-scott-brinker-joins-hubspot-as-vp-of-platform-ecosystem|title=Martech Thought Leader Scott Brinker Joins HubSpot as VP of Platform Ecosystem|date=Sep 21, 2017|archive-url=https://web.archive.org/web/20230531104448/https://www.hubspot.com/company-news/martech-thought-leader-scott-brinker-joins-hubspot-as-vp-of-platform-ecosystem |archive-date=2023-05-31 }}</ref>
==Marketing Technology Supergraphic==
In 2008, Brinker started Chief Martec,<ref>{{cite web | url=https://chiefmartec.com/about/ | title=About | date=5 January 2013 }}</ref> which began as a blog "examining the intersection of marketing, technology, and management."<ref>{{cite web | url=https://www.cxotalk.com/bio/scott-brinker-author-editor-chief-marketing-technologist-blog | title=Scott Brinker, Author and Editor, Chief Marketing Technologist Blog | date=9 December 2014 }}</ref> It is best known for the marketing technology landscape supergraphic, which was first published in August 2011.<ref>{{cite web | url=https://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/ | title=Marketing Technology Landscape Infographic | date=3 August 2011 }}</ref>
The graphic charts the proliferation of marketing technologies and has been regularly updated since its inception. It is one of the most well-known marketing charts.<ref>{{cite web | url=https://velocitypartners.com/blog/lets-steal-from-the-martech-supergraphic/ | title=Let's Steal from the Marketing Technology Supergraphic | date=13 August 2018 }}</ref><ref>{{cite web | url=https://www.linkedin.com/pulse/martech-industry-analysis-buyer-beware-matt-krebsbach?articleId=6660626588519976960 | title=Martech Industry Analysis: Buyer Beware! }}</ref>
Brinker has often been referenced as the "Godfather of MarTech" due to his status in the industry and popularity of the supergraphic.<ref>{{Cite web|url=https://acceleratingvalue.sounder.fm/episode/martech-scott-brinker|title=Insights from the Godfather of Martech: Scott Brinker|access-date=2021-11-17|archive-date=2021-11-17|archive-url=https://web.archive.org/web/20211117213748/https://acceleratingvalue.sounder.fm/episode/martech-scott-brinker|url-status=dead}}</ref><ref>{{Cite web|url=https://www.martechalliance.com/stories/scott-brinker|title = Who is... Scott Brinker?}}</ref>
==Personal life== Brinker is married to Jill Geiser, they have a daughter and currently live in the Boston area.
He writes a personal blog on marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic, cited often in marketing presentations, marketing conferences and social media circles.
==References== {{Reflist}}
==External links== * http://www.chiefmartec.com * [https://web.archive.org/web/20131005195100/http://ioninteractive.com/leadership http://ioninteractive.com - archived]
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{{DEFAULTSORT:Brinker, Scott}} Category:Living people Category:1971 births Category:MIT Sloan School of Management alumni Category:Businesspeople from Fort Lauderdale, Florida Category:University of Miami alumni Category:Columbia University School of General Studies alumni Category:American chief executives in technology