{{Short description|Fashion brand}} '''Sasuphi''' is an Italian fashion label founded in 2021 by Sara Ferrero and Susanna Cucco.
== History == Ferrero and Cucco founded their label in 2021 with a small all-female team.<ref name="g034">{{cite web |date=2026-01-19 |title=SA SU PHI: Italian knitwear built on proportion and purity |url=https://lampoonmagazine.com/sa-su-phi-italian-knitwear-sara-ferrero-and-susanna-cucco-design-collections/ |access-date=2026-03-08 |website=Lampoon Magazine}}</ref> The name was derived from SA (Sara), SU (Susanna), and PHI, the golden ratio, and is a play on the French "ça suffit", or "that's enough".<ref name="c947">{{cite |last=Rysman |first=Laura |title=The Devil Wears Sasuphi |date=2026-02-26 |page= |url=https://www.nytimes.com/2026/02/26/style/the-devil-wears-sasuphi.html |access-date=2026-03-08 |language=en-US |issn=|journal=The New York Times}}</ref> Their founding principle was to "express individuality without fashion dependency”.<ref name="c888">{{cite web |last=Evans |first=Jason Lloyd |date=2024-10-16 |title=4 New Luxury Fashion Brands To Know For The New Season |url=https://www.net-a-porter.com/en-ca/porter/article-dbd3ae8a638afa1c/fashion/fashion-memo/new-fashion-brands |access-date=2026-03-08 |website=PORTER}}</ref> Each founder had over 20 years of industry experience, including Ferrero's as CEO of Valextra<ref name="n787">{{cite web |last=Rysman |first=Laura |date=2025-04-23 |title=Meet the founders of Sasuphi, the womenswear brand that's equal parts professional and chic |url=https://monocle.com/fashion/meet-the-founders-of-sasuphi-the-womenswear-brand-thats-equal-parts-professional-and-chic/ |access-date=2026-03-08 |website=Monocle}}</ref> and Cucco's at her art direction agency Studio Cucco.<ref name="g034" /> Ferrero had brought Valextra's leather luxury brand into the social media realm.<ref name="u718">{{cite web |last=Khan |first=Mickey Alam |date=2019-05-23 |title=Strong storytelling key for digital, physical spaces |url=https://americanmarketer.com/2019/05/23/strong-storytelling-key-for-digital-physical-spaces/ |access-date=2026-03-08 |website=American Marketer}}</ref>
Ferrero and Cucco met in London at the fashion label Joseph when Ferrero was CEO, and then later at Valextra.<ref name="f010">{{cite web |last=Coplin |first=Charlotte |date=2025-02-04 |title=Golden Duo |url=https://www.margotmagazine.com/article/golden-duo |access-date=2026-03-08 |website=Margot Magazine}}</ref> They told a reporter their studio's location in Milan provided design inspiration from the distinctive 20th-century architecture in the city.<ref name="n787" />
In 2024, Harrods brought on Sasuphi as part of a women's wear expansion along with other newer brands Wolk Morais and Nomadissem.<ref name="r331">{{cite web |last=Wightman-Stone |first=Danielle |date=2024-11-27 |title=Harrods unveils new luxury womenswear rooms |url=https://fashionunited.uk/news/retail/harrods-unveils-new-luxury-womenswear-rooms/2024112778789 |access-date=2026-03-08 |website=FashionUnited}}</ref>
In 2026, ''Vogue'' noted that Sasuphi's trait of “women designing for women” had become a major trend in the past year, with Louise Trotter, Maria Grazia Chiuri and Meryll Rogge taking leadership roles at Bottega Veneta, Fendi and Marni respectively.<ref name="p438">{{cite web |last=Maguire |first=Lucy |date=2026-02-27 |title=From Miranda Priestly to MFW: Meet Women-Led Label Sa Su Phi |url=https://www.vogue.com/slideshow/from-miranda-priestly-to-mfw-meet-women-led-label-sa-su-phi |access-date=2026-03-08 |website=Vogue}}</ref>
Sasuphi's Fall 2026 show during Milan Fashion Week was themed around "The Architecture of Femininity".<ref name="u403">{{cite web |last=Latos |first=Hillary |date=2026-03-03 |title=SASUPHI AW26: Architecture of Femininity at Milan Fashion Week |url=https://resident.com/fashion-and-style/2026/03/03/sasuphi-autumnwinter-2026-defines-the-architecture-of-femininity-at-milan-fashion-week |access-date=2026-03-08 |website=Resident Magazine}}</ref>
Fashion critic Jacob Gallagher described Sasuphi's knit firefighter’s helmet as "charmingly absurd".<ref name="u088">{{cite |last=Gallagher |first=Jacob |title=Demna Struts Into Gucci |date=2026-02-28 |journal=The New York Times |page= |url=https://www.nytimes.com/2026/02/28/style/demna-struts-into-gucci.html |access-date=2026-03-08 |language=en-US}}</ref>
==References== {{reflist}}
Category: Clothing companies established in 2021 Category:Clothing brands Category:High fashion brands