{{Infobox television station | name = SBT Central | logo = | branding = SBT | callsign = ZYQ 837 | former_callsigns = ZYB 864 (1983–2018) | digital = 24 (UHF) | virtual = 12 | affiliations = SBT | airdate = {{Start date|1983|05|31|df=y}} | location = Jaú, São Paulo | country = Brazil | former_names = TVS Jaú (1983-1990) <br> SBT Centro-Oeste Paulista (1990-2014) | former_channel_numbers = '''Analog:''' 12 (VHF, 1983–2017) | former_affiliations = | owner = Grupo Silvio Santos<br>Grupo Thathi | licensee = TV Studios de Jaú S/A | erp = 1 kW | anatel_id = 57dbab9324ff0 | coordinates = {{coord|22|15|32.6|S|48|33|13.4|W|type:landmark_scale:2000|display=inline,title}} | licensing_authority = ANATEL | website = {{URL|www.sbt.com.br/home}} }} '''SBT Jaú''' (channel 12) is a Brazilian television station affiliated with SBT, licensed to the city of Jaú that covers the center-west of the state of São Paulo, which, in addition to Jaú, also includes key cities such as Marília, Bauru, Araraquara, São Carlos, among others.
==History== The company was established on February 9, 1978, as TV Studios de Jaú Ltda.; this was before Silvio Santos gained a license in São Paulo to serve as the main station of the new SBT network upon the closure of Rede Tupi in 1980.<ref>{{cite web |title=Sbt-Centro Oeste Paulista-Emis.sist.bras. de Televisao Tv Studios de Jau |url=https://cnpj.biz/49931645000137 |website=CNPJ BIZ |language=pt-br}}</ref>
The station was founded in 1983 as TVS Jaú; by 1990, when the TVS brand was being phased out, its regional director was Luiz Henrique Mazzoni.<ref>{{cite book |title=Imprensa |url=https://www.google.pt/books/edition/Imprensa/e7IuAAAAYAAJ?hl=en&gbpv=1&bsq=%22TVS+Ja%C3%BA%22&dq=%22TVS+Ja%C3%BA%22&printsec=frontcover |access-date=30 July 2025 |date=1990 | publisher=Feeling Promoção e Comunicação }}</ref>
From 1990 to 2014, the station was named SBT Centro-Oeste Paulista. In 2005, a local business program, {{lang|pt|Visão de Mercado}}, which had been around since 2000, started to air on the station.<ref>[https://paulistanoticias.com.br/destaque-no-centro-oeste-paulista-programa-visao-de-mercado-chega-aos-25-anos/ Destaque no centro-oeste paulista, programa Visão de Mercado chega aos 25 anos]</ref> The station announced a new transmitting tower alongside the municipal government in late July 2013.<ref>[https://www.arealva.sp.gov.br/portal/noticias/0/3/904/padanosque-conquista-torre-de-tv-junto-ao-sbt-centro-oeste-paulista Padanosque conquista torre de TV junto ao SBT Centro-Oeste Paulista]</ref>
At the end of 2014, SBT Jaú was renamed SBT Central and was installing its digital signal in its key coverage cities.<ref>[https://www.visaonoticias.com/noticia/sbt-marilia-tera-sinal-digital-evento-de-lancamento-reune-liderancas-regionais-11830 SBT: Marília terá sinal digital. Evento de lançamento reúne lideranças regionais]</ref>
In 2022, the station was interested in changing satellites due to the old satellite being incompatible with the potential entrance of 5G technologies in Brazil, but still had no costs to cover the operation.<ref>[https://telesintese.com.br/sai-a-lista-de-canais-de-tv-aberta-que-vao-mudar-de-satelite/ Sai a lista de canais de TV aberta que vão mudar de satélite]</ref>
==References== {{reflist}}
{{Major TV O&Os in Brazil}}
Category:Television channels and stations established in 1983 Central Category:Television stations in Brazil Category:1978 establishments in Brazil Category:Jaú