{{Short description|Bottle and insulated products company}} {{COI|date=July 2015}} {{Infobox company | name = S'well | logo = S'well.jpg | type = Private | founded = 2010 | founder = Sarah Kauss | key_people = Hugh Rovit (CEO) | hq_location_city = Manhattan, New York City, New York | hq_location_country = United States | products = Water bottles, reusable food containers, stainless steel straws<ref>{{cite web|url=https://www.forbes.com/sites/meimeifox/2019/09/13/how-the-founder-of-swell-found-her-purpose-in-driving-sustainability|title=How The Founder Of S'well Found Her Purpose In Driving Sustainability|first=MeiMei|last=Fox|website=Forbes}}</ref> | website = {{URL|https://www.swell.com/}} }}

'''S'well''' is a reusable water bottle and insulated products company headquartered in Manhattan, New York.<ref name="ohgizmo">{{cite web|url=http://www.ohgizmo.com/2011/04/28/ohgizmo-review-s%E2%80%99well-insulated-stainless-steel-bottles/|title=S'well Insulated Stainless Steel Bottles|author=Andrew Liszewski|date=April 28, 2011|accessdate=March 13, 2015|archive-date=March 1, 2015|archive-url=https://web.archive.org/web/20150301225030/http://www.ohgizmo.com/2011/04/28/ohgizmo-review-s%E2%80%99well-insulated-stainless-steel-bottles/|url-status=dead}}</ref><ref name="sfweekly">{{cite web|url=http://www.sfweekly.com/foodie/2012/12/10/swell-bottle-keeps-the-hot-side-hot-and-the-cool-side-cool|title=S'well Bottle Keeps The Hot Side Hot and The Cool Side Cool|date=December 10, 2012|accessdate=March 13, 2015|archive-date=April 2, 2015|archive-url=https://web.archive.org/web/20150402153047/http://www.sfweekly.com/foodie/2012/12/10/swell-bottle-keeps-the-hot-side-hot-and-the-cool-side-cool|url-status=dead}}</ref><ref name="bigthink">{{cite web|url=http://bigthink.com/design-for-good/swell-a-better-reusable-water-bottle|title=S'well: A Better Reusable Water Bottle?|date=16 November 2010 |accessdate=March 13, 2015}}</ref><ref>{{cite web|url=https://www.bloomberg.com/news/videos/2015-03-09/the-s-well-idea-that-built-a-better-water-bottle|title=The S'Well Idea That Built a Better Water Bottle|website=Bloomberg News |date=March 9, 2015|accessdate=May 6, 2015}}</ref> Sarah Kauss founded the company in 2010 and was the company's CEO until 2020.<ref name="fortune">{{cite web|url=http://fortune.com/2014/10/09/sarah-kauss-swell-water-bottles/|title=How S'well swelled|date=October 9, 2014|accessdate=March 13, 2015}}</ref><ref name="palmbeachdailynews">{{cite web|url=http://www.palmbeachdailynews.com/news/news/national/what-a-swell-idea/nTdN9/|title=What a 'S'well' idea: Stylish bottles benefit WaterAid|date=December 22, 2012|accessdate=March 13, 2015}}</ref>

==History== S'well was founded by Sarah Kauss in 2010.<ref name="small">{{cite web| url=http://smallbiztrends.com/2015/06/eliminate-plastic-bottles-s-well-bottles.html| title=Startup Aims to Eliminate Plastic Bottles with Better Looking Alternatives| author=Annie Pilon| date=June 4, 2015| publisher=Small Business Trends| accessdate=July 28, 2015}}</ref> She started the company after attending a panel, at her five-year Harvard Business School reunion, focused on the global clean water crisis.<ref>{{cite web| url=http://www.australiannationalreview.com/tax-auditing-millionaire-water-bottle/| title=Tax Auditing didn't make her a millionaire, a water bottle did| author=Gabriela Motroc| date=March 19, 2015| publisher=Australian National Review| accessdate=July 28, 2015}}</ref> She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced The Oprah Effect after being featured in ''O, The Oprah Magazine''.<ref name="fortune"/><ref name="small"/><ref name="cnn"/> From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year.<ref name="cnn">{{cite web| url=https://money.cnn.com/2015/05/22/smallbusiness/swell-sarah-kauss/index.html?category=home| archive-url=https://web.archive.org/web/20150613100027/http://money.cnn.com/2015/05/22/smallbusiness/swell-sarah-kauss/index.html?category=home| url-status=dead| archive-date=June 13, 2015| title=She's $10M closer to replacing plastic bottles| author= Parija Kavilanz| date=May 22, 2015| publisher=CNN| accessdate=June 8, 2015}}</ref><ref name="fortune2">{{cite web|url=http://fortune.com/2014/10/13/the-broadsheet-october-13th/|title=The Broadsheet: October 13th|date=October 13, 2014|accessdate=March 13, 2015}}</ref> S'well's operations relocated to the Flatiron District of Manhattan in 2015.<ref name="crains">{{cite web|url=http://www.crainsnewyork.com/article/20150403/RETAIL_APPAREL/150409951/entrepreneur-is-all-about-the-bottle-as-long-as-it-matches-her-outfit|title=Entrepreneur is all about the bottle—as long as it matches her outfit|date=April 3, 2015|accessdate=May 6, 2015}}</ref> By May 2015, S'well had sold 4 million bottles.<ref>{{cite web|url=https://www.bloomberg.com/news/videos/2015-03-09/the-s-well-idea-that-built-a-better-water-bottle|title=The S'Well Idea That Built a Better Water Bottle|website=Bloomberg News |date=March 9, 2015|accessdate=May 6, 2015}}</ref> In 2016, ''Forbes'' reported that the company was listed first in a ranking of the fifty fastest growing women-owned or led companies after revenues increased from $10 million in 2013 to $47 million in 2015. The growth rate resulted in a listing on ''Crain's'' 2016 and 2017 Fast50.<ref>{{cite news|title=Fast50: New York's Fastest Growing Companies|publisher=Crain's New York Business|year=2016|accessdate=26 November 2016|url=http://www.crainsnewyork.com/features/2016-fast50}}</ref><ref>{{cite web|url=http://www.crainsnewyork.com/features/2017-fast50|title=Crain's Fast 50|date=26 June 2018 | publisher=Crain's New York Business}}</ref> In 2016, Forbes reported that S'well had over $100M in sales.<ref name="chloe">{{Cite news|url=https://www.forbes.com/sites/chloesorvino/2017/05/18/swell-bottle-founder-sarah-kauss-americas-most-successful-self-made-women/#40ae8f6d102f|title=Why S'well Bottle Founder Sarah Kauss Is One Of America's Most Successful Self-Made Women|last=Sorvino|first=Chloe|work=Forbes|access-date=2017-08-23|language=en}}</ref>

In 2017, the company increased staff at its London headquarters and expanded its retail sales to 65 countries worldwide.<ref>{{cite web|url=http://www.cityam.com/277255/swell-founder-sarah-kauss-saving-planet-one-bottle-time|title=S'well Founder Sarah Kauss Is Saving the Planet, One Bottle at a Time|publisher=City A.M.}}{{Dead link|date=July 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> That same year, the company relocated its Manhattan headquarters to a larger office space.<ref>{{cite news|url=https://www.wsj.com/articles/bottle-maker-quadruples-manhattan-office-space-1490548845|title=Bottle Maker Quadruples Manhattan Office Space|newspaper=The Wall Street Journal|date=26 March 2017 |last1=Morris |first1=Keiko }}</ref>

In September 2018, the company partnered with the NYC Mayor's Office of Sustainability and the New York City Department of Education which gave out S’well water bottles to 600 high schools.<ref>{{citation | url=https://www.nycgo.com/articles/qa-with-mark-chambers-nyc-sustainability-director | title= Q&A With Mark Chambers, NYC's Sustainability Director | date= 19 February 2019 | publisher = NYC Go}}</ref><ref>{{Cite news|url=https://www.nytimes.com/2018/09/23/nyregion/swell-water-bottles-nyc-high-schools.html|title=320,000 High Schoolers to Get Free Water Bottles. The Goal? 54 Million Fewer Single-Use Drinks|access-date= September 9, 2018|date=September 23, 2018|first=James|last=Barron|language=en}}</ref> In February 2020 Hugh Rovit became CEO.<ref>{{cite press release|url=https://www.globenewswire.com/news-release/2020/02/26/1991216/0/en/S-well-Appoints-Hugh-Rovit-as-Chief-Executive-Officer.html|accessdate=February 26, 2020|title=S'well Appoints Hugh Rovit as Chief Executive Officer |date=26 February 2020 }}</ref>

==Product==

The company sells bottles that hold {{convert|9|USoz|ml|abbr=off}}, {{convert|17|USoz|ml|abbr=on}} or {{convert|25|USoz|ml|abbr=on}}. The bottles are reusable and include triple-layer insulation.<ref>{{cite web|url=http://www.inc.com/ss/10-gadgets-perfect-desk|title=10 Gadgets for Equipping Your Perfect Desk|accessdate=March 13, 2015}}</ref><ref>{{cite web|url=https://hydrationanywhere.com/swell-water-bottles-review/|title=S'well Water Bottles Review|publisher=Hydration Anywhere|access-date=2018-06-05|archive-date=2018-12-29|archive-url=https://web.archive.org/web/20181229171009/https://hydrationanywhere.com/swell-water-bottles-review/|url-status=dead}}</ref> The manufacturer claims the bottles are non-leaking, non-toxic and they keep liquids cold for 24 hours and hot for 12 hours.<ref name=starbucks>{{cite web|url=https://news.starbucks.com/news/swell-bottles-tap-into-an-appreciation-for-fashion-and-function |title=S'well Bottles Tap into an Appreciation for Fashion and Function |date=August 18, 2015 |accessdate=October 28, 2015}}</ref><ref>{{cite web| url=http://www.fastcodesign.com/3051047/how-swell-designed-its-way-into-3300-starbucks-stores| title=How S'well Designed Its Way Into 3,300 Starbucks Stores| author=Michael Grothaus| date=August 18, 2015| publisher=Fast Company & Inc| accessdate=October 28, 2015}}</ref> However, objective testing suggests that the actual durations may be shorter.<ref name="KWCH Report" />

A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at {{convert|40|F|C|abbr=off}}, the testers compared changes in temperature using a regular plastic bottle as the control. After five hours, the plastic bottle's water temperature read {{convert|79|F|C|abbr=on}} while the S'well's water read {{convert|41|F|C|abbr=on}}. After twenty-four hours, the plastic bottle's water was at {{convert|84|F|C|abbr=on}}, the S'well's water at {{convert|69|F|C}}. Testing the product's heat retention claim, the testers filled the bottle with hot coffee. The initial temperature was above {{convert|168|F|C|abbr=off}}. Six hours later, the thermometer read more than {{convert|140|F|C|abbr=on}}. Twelve hours later the temperature was {{convert|126|F|C|abbr=on}}, dropping 42&nbsp;°F (24&nbsp;°C).<ref name="KWCH Report">{{Cite web|title = DIW: S'well bottle|url = https://www.kwch.com/content/misc/DIW-Swell-bottle-376422011.html|accessdate = June 3, 2020|date = April 20, 2016|last = Scheffler|first = Melissa|archive-date = June 3, 2020|archive-url = https://web.archive.org/web/20200603131854/https://www.kwch.com/content/misc/DIW-Swell-bottle-376422011.html|url-status = dead}}</ref>

In March 2016, S'Well released S'ip by S'well, a line of 15oz bottles sold through retail chain Target.<ref>{{cite web| url=https://finance.yahoo.com/news/target-swell-exclusive-new-water-bottle-line-sip-180110606.html| title=Why Target is going big on this small water-bottle startup| author=Daniel Roberts| date=March 1, 2016| publisher=Yahoo Finance| access-date=July 22, 2016}}</ref><ref>{{cite web| url=http://www.popsugar.com/fitness/Sip-Swell-Water-Bottles-From-Target-40431919#photo-40431919| title=Target and S'well Just Combined Forces For the Prettiest Water Bottles We've Ever Seen| date=March 3, 2016| first=Michele|last=Foley| publisher=Popsugar| access-date=July 22, 2016}}</ref>

As of November 2017, the company produced bottles in over 200 different designs.<ref>{{cite web|url=https://wwd.com/business-news/retail/swell-looks-to-textiles-for-inspiration-11041920/|title=S'well Looks to Textiles for Art and Design Inspiration|publisher=WWD|last=Meyers|first=Tracey|date=2020-11-06}}</ref> S'well added new bottles named the Traveler and the Tumbler in 2017.<ref>{{cite web|url=https://www.homeworldbusiness.com/swell-debuts-tumblers-ny-now/|title=S'well Debuts Tumblers at NY Now|publisher=HomeWorld}}</ref> In 2018, the company added the Roamer, a large bottle, to its line.<ref>{{cite web|url=https://gearpatrol.com/2018/03/02/swell-roamer-collection/|title=S'well Launches Growlers and They're Pretty Nice|date=2 March 2018|publisher=Gear Patrol}}</ref>

In 2019, S’well launched new lines of portable triple-layer food and snacking containers.<ref>{{cite web|url=https://www.wellandgood.com/good-food/swell-meal-prep-containers/|date=August 14, 2019|title=S'WELL MADE WATER BOTTLES COOL—AND NOW THEY'RE COMING FOR YOUR MEAL PREP ROUTINE|first=Emily|last=Laurence|website=Well and Good}}</ref><ref>{{cite web|url=https://www.delish.com/kitchen-tools/cookware-reviews/a28709819/swell-eats-food-containers/|title=S'well Now Makes Vacuum Sealed Food Containers That Match Your Water Bottle|first=Madison|last=Flager|website=Delish|date=15 August 2019}}</ref>

==References== {{Reflist|2}}

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Category:2010 establishments in New York City Category:Bottles Category:Companies based in Manhattan Category:Manufacturing companies based in New York City Category:Manufacturing companies established in 2010