Adidas Runtastic

{{short description|Austrian mobile fitness company}} {{Use dmy dates|date=February 2023}} {{Infobox company | name = Runtastic GmbH | logo = frameless|class=skin-invert | logo_caption = | type = Subsidiary | industry = {{Ubl | Health | Fitness }} | predecessor = Adidas miCoach | founded = {{Start date and age|2009|10}} | hq_location_city = Pasching | hq_location_country = Austria | owner = | num_employees = 280 | parent = Adidas | website = {{URL|https://runtastic.com}} }}

'''Runtastic GmbH''' was a digital health and fitness company from Austria.

On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million).<ref>{{Cite web|url=https://www.androidpolice.com/2015/08/05/athletic-apparel-producer-adidas-buys-fitness-app-maker-runtastic-for-over-200-million/|title=Athletic Apparel Producer Adidas Buys Fitness App Maker Runtastic For Over $200 Million|date=2015-08-05|website=Android Police|language=en-US|access-date=2019-09-25}}</ref><ref>{{Cite web|url=https://venturebeat.com/2015/08/05/adidas-acquires-mobile-fitness-company-runtastic/|title=Adidas acquires mobile fitness company Runtastic for $239M|date=2015-08-05|website=VentureBeat|language=en-US|access-date=2019-09-25|archive-date=19 July 2019|archive-url=https://web.archive.org/web/20190719015802/https://venturebeat.com/2015/08/05/adidas-acquires-mobile-fitness-company-runtastic/|url-status=dead}}</ref>

On 25 September 2019, Runtastic was rebranded to Adidas Runtastic.<ref>{{Cite web|url=https://www.androidpolice.com/2019/09/25/runtastic-becomes-adidas-running/|title=Runtastic becomes Adidas Running four years after acquisition|date=2019-09-25|website=Android Police|language=en-US|access-date=2019-09-25}}</ref>

As of 1 July 2025, all operative business has ceased or was moved to within Adidas AG.{{cn|date=February 2026}}

==History== The idea was made during a project at the University of Applied Sciences Upper Austria<ref>{{Cite web |title=University of Applied Sciences Upper Austria |url=https://www.fh-ooe.at/en/}}</ref> for tracking sailboat races.<ref>{{cite web|title=Interview with Runtastic team in 2013|url=https://research2guidance.com/in-2013-we-already-have-more-than-14-million-downloads-thats-an-average-of-100000-downloads-per-day-interview-with-florian-gschwandtner-runtastic/|website=research2guidance|accessdate=26 May 2018|author=Ralf-Gordon Jahns|date=8 July 2013 }}</ref>

The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria.{{fact|date=May 2024}}

In August 2015, it was announced that Adidas had bought Runtastic out for €220 million ($240 million), this included the 50.1% stake Axel Springer SE bought in the company back in 2013, making Runtastic owned by Adidas.<ref>{{cite web|author=Natasha Lomas|url=https://techcrunch.com/2015/08/05/runtastic-acquired-by-adidas-for-240m/|title=Runtastic Acquired By Adidas For $240M|publisher=TechCrunch|date=5 August 2015|accessdate=26 May 2018}}</ref>

At the beginning of 2019, Runtastic was making two apps. These were rebranded in September of the same year. The "Runtastic" app was rebranded to the "Adidas Running" app, and the "Results" app was rebranded to the "Adidas Training" app.<ref>{{Cite web|date=2019-09-25|title=Runtastic and Adidas Give Athletes Unique Rewards and Benefits With New Adidas Running and Adidas Training Apps – Runtastic Mediacenter|url=https://www.runtastic.com/mediacenter/en/adidas-runtastic-en/|access-date=2020-09-10|website=Runtastic Mediacenter|language=en|archive-date=19 September 2020|archive-url=https://web.archive.org/web/20200919095500/https://www.runtastic.com/mediacenter/en/adidas-runtastic-en/|url-status=dead}}</ref>

On March 20th, 2023, 70 Runtastic employees were let go. Later that year, on December 8th, 2023, Adidas announced the end of the "Adidas Training" app by March 31st, 2024.

Adidas made public on September 16th, 2024, that all 180 employees in Pasching, Vienna, and Salzburg will be let go by mid-2025. Any development of the "Adidas Running" app would be done in the company offices in Herzogenaurach, Amsterdam, and Saragossa in the future.<ref name="d3000000236735">{{cite web|url=https://www.derstandard.at/story/3000000236735/adidas-sperrt-runtastic-in-pasching-und-wien-zu | title=Adidas sperrt Sport-App-Entwickler Runtastic in Österreich zu|access-date=2024-09-16 |author=Andreas Danzer |language=de }}</ref>

==Reception== The mobile devices used all the systems in the devices (e.g., GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from ''The Verge'',<ref>{{cite news |author= Bryan Bishop |date= 28 July 2012 |title= Runtastic Pro for Android turns your running routines into movies courtesy of Google Earth |work= The Verge |url= https://www.theverge.com/2012/7/28/3197577/runtastic-pro-android-runs-into-movies-google-earth |accessdate= 26 May 2018 }}</ref> TechCrunch,<ref>{{cite web |author= Rip Empson |date= 30 October 2012 |title= Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads |publisher= TechCrunch |accessdate= 26 May 2018 |url= https://techcrunch.com/2012/10/30/aiming-to-be-a-full-service-fitness-platform-runtastic-launches-new-indoor-app-suite-hits-14m-downloads/}}</ref> ''VentureBeat'',<ref>{{cite web |author= Rebecca Grant |date= 1 August 2012 |title= Runtastic Pro lets you see and feel the burn with 3D video footage of workouts |website= VentureBeat |url= https://venturebeat.com/2012/08/01/runtastic-pro-lets-you-see-and-feel-the-burn-with-3d-video-footage-of-workouts/ |accessdate= 26 May 2018 |archive-date= 12 April 2021 |archive-url= https://web.archive.org/web/20210412073145/https://venturebeat.com/2012/08/01/runtastic-pro-lets-you-see-and-feel-the-burn-with-3d-video-footage-of-workouts/ |url-status= dead }}</ref> or The Next Web.<ref>{{cite web|url=https://thenextweb.com/apps/2012/10/30/runtastic-sprints-past-14m-downloads-and-launches-four-new-fitness-apps-for-homebodies |author= Paul Sawer |date= 30 October 2012 |title= Runtastic sprints past 14m downloads, and launches four fitness apps for homebodies |website= The Next Web |accessdate= 26 May 2018}}</ref>

==Bibliography== Runtastic and its products have been made into books and articles, some of which have been listed and commented here (APA 4th Ed.):<ref>Please see Google Books for more results. Retrieved from [https://www.google.com/search?q=runtastic+app&btnG=Search+Books&tbm=bks&tbo=1 Google Books Search Page] (25 February 2013).</ref>

*Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228. *Hubert Beck. (2012). Das große Buch vom Marathon — Lauftraining mit System. München: Stiebner Verlag. Page 307. *Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287. *Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44. *Stephan Verclas, & Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22. *Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.

==See also== * AllTrails * Apple Health * Endomondo * Google Fit * MSN Health & Fitness * Runkeeper * Strava

==References== {{Reflist}}

Category:Adidas Category:GPS sports tracking applications Category:Fitness apps Category:Exercise equipment Category:Austrian social networking websites Category:IOS software Category:WatchOS software Category:Android (operating system) software Category:Windows Phone software Category:2015 mergers and acquisitions Category:Software companies of Austria Category:companies based in Upper Austria