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Roundarch
Private
Foundation2000
LocationChicago, Illinois, US (additional offices in New York, New York, Denver, Colorado, and Boston, Massachusetts)
Key peopleJeff Maling (president & chief experience officer)
Geoff Cubitt (president & CTO)
Bruce Posner (senior VP & CFO)
Jim Butler (senior VP of services)
IndustryBusiness Services
ProductsMarketing & Web Design
Num employeesApproximately 250

Roundarch was a privately held company that designed and implemented digital experiences and web content. In February 2012, Aegis Group LLC acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1] Roundarch delivered websites, rich web applications, mobile applications for the iPhone,[2] iPad applications, Android (operating system) applications, social media applications and digital marketing campaigns for primarily Fortune 500 clients and large government organizations.

History

Roundarch was founded in June 2000 by Deloitte and WPP. [3] The company initially focused on building websites and applications. Roundarch had offices in Boston, Chicago, Denver and New York. Roundarch was a privately owned company, operated by its senior management[4] until February 2012 when Aegis Group plc acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1]

Projects

In 2010, Roundarch was contracted by the New York Jets to produce a touchscreen command center that provides real-time stadium and game data, which was operated by Woody Johnson.[5]

Decision Maker In 2010, Bloomberg Sports partnered with Roundarch to design and develop the iPad and iPhone applications for its fantasy football tool Decision Maker.[6]

Front office In 2011, Bloomberg again partnered with Roundarch to create two iOS applications, including Front Office Draft Kit and focused on fantasy football and baseball.[7][8]

In 2009, Roundarch announced the recreation of the online experience for Avis Rent-a-Car, redesigning their website and creating an iOS application for the service.[9] A site extension for the service was also made.[10][11]

In 2010, ClubCorp, owner of multiple private golf clubs, contracted Roundarch to redesign various websites, including those of ClubCorp's affiliate clubs.[12]

In 2010, Crowley Maritime Corporation contracted Roundarch to produce a website for them.[citation needed] Roundarch and Crowley Maritime Corporation were awarded a 2011 TMSA Compass Award.[citation needed]

In 2009, Roundarch worked in partnership with Herff Jones and Nystrom to develop StrataLogica, a 3D map and globe viewer application.[13][14]

In April 2009, Roundarch announced its participation in designing the Tesla Model S prototype sedan's touch-screen control panel.[15][16]

References

  1. ^ Business Wire (2012-02-22). "CORRECTING and REPLACING Aegis acquires leading US digital agency Roundarch". Business Wire. Archived 2013-02-24 at the Wayback Machine. Retrieved 2013-01-30.
  2. ^ McKay, Lauren (2009-03-01). "CRM and the iPhone - CRM Magazine". Destinationcrm.com. Archived 2013-09-09 at the Wayback Machine. Retrieved 2012-12-27.
  3. ^ "WPP, Deloitte Consulting and BroadVision launch Roundarch". WPP. 2000-05-09. Archived 2012-02-29 at the Wayback Machine. Retrieved 2012-12-27.
  4. ^ HighBeam[dead link]
  5. ^ [2] Archived October 4, 2010 at the Wayback Machine
  6. ^ Butcher, Dan (2010-09-17). "Bloomberg activates NFL partnership with fantasy football iPad app - Mobile Marketer - Content". Mobile Marketer. Archived 2012-06-14 at the Wayback Machine. Retrieved 2012-12-27.
  7. ^ "Bloomberg, MLB.com Launch Front Office 2011". Bloomberg. 2011-02-23. Archived 2012-11-05 at the Wayback Machine. Retrieved 2012-12-27.
  8. ^ Butcher, Dan (2011-03-14). "Bloomberg targets fantasy baseball fans with mobile tools - Mobile Marketer - Content". Mobile Marketer. Archived 2013-01-17 at the Wayback Machine. Retrieved 2012-12-27.
  9. ^ "Avis". Archived from the original on November 28, 2009. Retrieved July 22, 2010.
  10. ^ "Air New Zealand - Compare Rental Car Rates Worldwide". Carrental.com. 2009-07-13. Archived from the original on 2008-12-08. Retrieved 2012-12-27.
  11. ^ "Roundarch and Avis Rent A Car Share the Success of Their Current Collaboration". SmartBrief. Archived from the original on 2014-01-21. Retrieved 2012-12-27.
  12. ^ "Reinventing the Country Club | Fox News Video". Video.foxnews.com. 2011-03-31. Archived 2012-10-01 at the Wayback Machine. Retrieved 2012-12-27.
  13. ^ Business Wire (2010-03-05). "NYSTROM Herff Jones Education Division Introduces New Collaboration, Sharing, and Presentation Capabilities for StrataLogica™". Business Wire. Archived from the original on October 3, 2012. Retrieved 2012-12-27.
  14. ^ Archived 24 Oct 2012 at the Wayback Machine
  15. ^ "Roundarch Technology Amps Up Tesla's Model S". Reuters. 2009-04-29. Archived from the original on 2009-08-16. Retrieved 2012-12-27.
  16. ^ "Merapi". Archived from the original on April 20, 2010. Retrieved July 22, 2010.