{{Use dmy dates|date=July 2019}} {{Infobox scientist | name = Ron Schleifer | native_name = רון שלייפר | native_name_lang = he | image = | birth_date = {{Birth date and age|1957|9|10|df=y}} | fields = Communication<br/>Psychological Warfare | workplaces = Ariel University | awards = {{no wrap|Chaikin Award for Best Book on Strategy}} | alma_mater = Hebrew University | thesis_title = Political Warfare in the Arab-Israeli Conflict | thesis_year = 1999 }}
'''Ron Schleifer''' (Hebrew: רון שלייפר, born: 10 September 1957) is a senior lecturer in the School of Communication at Ariel University (AU), specializing in Psychological warfare, and head of the Ariel Center for Defence and Communication
==Early life and education== Ron Schleifer was born in Israel and served in the IDF in the years 1975–1979. He received his B.Sc. in History and International relations, and M.Sc. in Communication. Both from the Hebrew University in Jerusalem. He authored the thesis ''PLO Propaganda and Israeli Reactions'' under the supervision of Dr. Yehudit Elizur. His Ph.D. degree was received from the University of Leeds, UK, in 1999. Schleifer authored the thesis ''Political Warfare in the Arab-Israeli Conflict'' under the supervision of Prof. Philip Taylor and Dr. Robin Brown.<ref name=cv>{{Citation|url=http://newsite.aunmedia.org/wp-content/uploads/2019/06/RonSchleifer.pdf |title=CV |publisher=University of Ariel|date=Jun 2019}}</ref>
== Career == Schleifer was a lecturer at the Department of Political Studies in Bar Ilan University in the years 1997–2005. He then moved to the School of Communication at Ariel University (which was at that time an academic center), and from 2007 he is a senior lecturer at that school.<ref name=cv/> In 2010 Schleifer won the Chaikin Award for Best Book on Strategy from the University of Haifa, for his book Psychological Warfare (Hebrew).<ref>{{Cite news|url=https://ch-strategy.hevra.haifa.ac.il/index.php/voices-call/the-chaikin-prize |title=The Chaikin Prize|publisher=University of Haifa (in Hebrew)|date=2019}}</ref><ref>{{Cite news|url=http://www.isracom.org.il/?cmd=news.0&act=read&id=31&page=5 |title=Congratulations|publisher=The Israel Communication Association (in Hebrew)|date=23 January 2011}}</ref>
Schleifer is also a commentator on Israeli and foreign media on information warfare issues.<ref>{{Cite news|url=https://news.walla.co.il/item/2985755 |title=The mind war: the way the second Lebanon war was imprinted in the memory |publisher=Walla! (in Hebrew)|date=6 August 2016}}</ref><ref>{{Cite news|url=https://www.israelhayom.co.il/article/200971 |title=The mind war |publisher=Israel Hayom (in Hebrew)|date=17 July 2014}}</ref><ref>{{Cite news|url=https://www.jpost.com/Opinion/My-word-The-ongoing-psychological-war-407181 |title=The ongoing psychological war|publisher=Jerusalem Post|date=25 June 2014}}</ref><ref>{{Cite news|url=https://www.cnbc.com/2016/05/26/clinton-vs-trump-what-israel-thinks-about-the-us-election.html |title=Clinton vs Trump: What Israel thinks about the US election|publisher=CNBC|date=26 May 2016}}</ref>
== Ariel Research Center for Defence and Communication == In 2010 Schleifer founded the Ariel Research Center for Defence and Communication and he heads it since. The center, which operates under the R&D authority at Ariel University, focuses on Information Warfare which includes cyberwar, psychological warfare, deception, and military-media interface. Specific research interests include the applications of Infowar to the Arab-Israeli Conflict from the British Mandate period until the present. The center also grants each year the Stephen Moldovan award for Original Military Literature.<ref>{{Citation|url=http://www.ariel.ac.il/images/stories/site/research/Research_Activities_/Research_Profile_of_AU_2018.pdf |title=Research Profile of AU, page 145|publisher=Ariel University|date=2018}}</ref><ref>{{Citation|url=http://www.ariel.ac.il/university-friends/donate/all-donations/8833 |title= Ariel Research Center for Defence and Communication (in Hebrew)|publisher=Ariel University}}</ref>
== Professional work outside the university == * Researcher at the International Institute for Counter-Terrorism 2001- * Researcher at the Begin–Sadat Center for Strategic Studies 1998–2010 * Lecturer at the Tactical Command College and Command and Staff College of the IDF 2001–2008 * Advisor to the IDF and other security organizations on psychological warfare and Information warfare 1998-<ref>{{Cite news|url=https://www.makorrishon.co.il/nrg/online/1/ART1/020/638.html |title=The unit that will drive our enemies crazy |publisher=Maariv (in Hebrew)|date=17 December 2005}}</ref>
==Books== * Psychological Warfare in the Intifada: Israeli and Palestinian Media Politics and Military Strategies. Eastbourne, UK: Sussex Academic Press, 2006. * Psychological Warfare. Tel Aviv, Israel: Ministry of Defense Publishing, 2007 (in Hebrew) * Perspectives of Psychological Warfare in Contemporary Conflicts: Winning Hearts and Minds. Eastbourne, UK: Sussex Academic Press, 2011. * Psychological Warfare in the Arab-Israeli Conflict. Hampshire, UK: Palgrave Macmillan, 2014 * Advocating Propaganda. Eastbourne, UK: Sussex Academic Press, 2014z
==References== {{Reflist}}
== External links == * [http://newsite.aunmedia.org/lecturers/%D7%93%D7%A8-%D7%A8%D7%95%D7%9F-%D7%A9%D7%9C%D7%99%D7%99%D7%A4%D7%A8 Ron Schleifer's page], Ariel University * [https://www.youtube.com/watch?v=foR4aPabeAk Schleifer's lecture on psychological war (in Hebrew)] * [http://maarachot.idf.il/PDF/FILES/5/112465.pdf Schleifer's Article on the psychological war in Operation Cast Lead (in Hebrew)], Maarachot - the IDF Journal
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{{DEFAULTSORT:Schleifer, Ron}} Category:Academic staff of Ariel University Category:Hebrew University of Jerusalem Faculty of Social Sciences alumni Category:1957 births Category:Living people Category:Academic staff of Bar-Ilan University