{{Short description|American lifestyle and entertainment magazine}} {{Italic title}} {{Infobox magazine | logo = | website = {{URL|rollingout.com}} | language = English | founder = | editor_title = | editor = | based = Atlanta, Georgia, U.S. | founded = {{start date and age|1998}} | oclc = }}
'''''Rolling Out''''' is an African American-focused lifestyle and entertainment magazine based in Atlanta, Georgia. Published by Steed Media Group, it was founded in 1998 and has grown into a multimedia platform that covers culture, politics, entertainment, business, health, and social justice issues relevant to the Black community in the United States.<ref name="BlackEnterprise">{{cite web |title=Cool Jobs: Munson Steed, Rolling Out Magazine |url=https://www.blackenterprise.com/cool-jobs-munson-steed-rolling-out-magazine/ |publisher=Black Enterprise |access-date=July 17, 2025}}</ref>
==History== ''Rolling Out'' was founded by American media executive, publisher, and entrepreneur Munson Steed, as a free weekly newspaper intended to provide media representation for African American audiences. Initially distributed in Atlanta. It expanded its reach to other urban markets and established a presence in digital media as well.<ref name="HeartSoul">{{cite web |title=Munson Steed: Media Mogul, Thought Producer, Visionary |url=https://www.heartandsoul.com/culture/munson-steed-media-mogul-thought-producer-visionary/ |publisher=Heart & Soul Magazine |access-date=July 17, 2025}}</ref>
As of the 2020s, ''Rolling Out'' reported an estimated digital audience of over 2 million unique visitors monthly, and print distribution in over 20 U.S. cities. The magazine maintains a combined social media following of over 500,000.<ref name="BlackEnterprise" />
''Rolling Out'' is known for its celebrity interviews and editorial features on Black culture, activism, entrepreneurship, and entertainment. Public figures featured on its covers have included singer Normani Kordei,<ref name="TeenVogue">{{cite web |title=Normani Kordei's Musical Evolution |url=https://www.teenvogue.com/story/normani-kordei-fifth-harmony-musical-evolution |publisher=Teen Vogue |access-date=July 17, 2025}}</ref> television personality Porsha Williams,<ref name="BCK">{{cite web |title=Porsha Williams and Her Bump Cover Rolling Out Magazine |url=https://bckonline.com/2019/02/04/porsha-williams-and-her-bump-cover-rolling-out-magazine/ |publisher=BCK Online |access-date=July 17, 2025}}</ref> Grammy-winning artist H.E.R.,<ref name="21Ninety">{{cite web |title=H.E.R. Covers Rolling Out Magazine |url=https://21ninety.com/her-covers-rolling-out-magazine-and-weve-got-the-lowdown-on-her-iconic-hair |publisher=21Ninety |access-date=July 17, 2025}}</ref> actor Morris Chestnut,<ref name="People">{{cite web |title=All About Morris Chestnut's Kids |url=https://people.com/all-about-morris-chestnut-kids-8724989 |publisher=People |access-date=July 17, 2025}}</ref> and former heavyweight boxing champion Mike Tyson.<ref name="BadLeftHook">{{cite web |title=Mike Tyson on cover of Rolling Out magazine: Criminal past, stage show, going vegan |url=https://www.badlefthook.com/2013/4/18/4240044/mike-tyson-on-cover-of-rolling-out-magazine-criminal-past-stage-show-going-vegan |publisher=Bad Left Hook |access-date=July 17, 2025}}</ref>
In 2016, ''Rolling Out'' formed a partnership with digital news platform ''The Grio'' to create a digital advertising network aimed at multicultural audiences.<ref name="Copyline">{{cite web |title=The Grio and Rolling Out Partner to Form Digital Ad Network |url=https://copylinemagazine.com/thegrio-and-rolling-out-partner-to-form-digital-ad-network-collaboration-to-allow-advertisers-to-reach-key-ethnic-demographic/ |publisher=Copyline Magazine |access-date=July 17, 2025}}</ref>
In 2017, Steed Media Group collaborated with ad tech firm Digital Remedy to launch ''Rolling Out Extend,'' a platform to expand its reach to over 30 million addressable digital consumers.<ref name="IndustryCosign">{{cite web |title=Rolling Out and The Grio Create Digital Ad Network |url=https://theindustrycosign.com/rollingout-thegrio-digital-ad-network/ |publisher=The Industry Cosign |access-date=July 17, 2025}}</ref>
In 2021, ''Rolling Out'' participated in the #AmplifyBlackStories initiative in partnership with BlackBookStore.com and Penguin Random House. The campaign aimed to promote Black authors and literature to a broader audience.<ref name="DetroitNews">{{cite news |title=Munson Steed Leads First African American Family Book Expo |url=https://www.detroitnews.com/story/entertainment/books/2017/02/24/munson-steed-first-african-american-family-book-expo/98371264/ |newspaper=The Detroit News |access-date=July 17, 2025}}</ref>
In 2024, ''Rolling Out'' launched the RideCon AI Lab during its annual tech and culture conference. The lab featured sessions on artificial intelligence, entrepreneurship, and innovation in Black communities.<ref name="AtlantaTribune">{{cite web |title=Rolling Out Celebrates Black History Month with RideCon AI Lab |url=https://atlantatribune.com/2024/02/19/rolling-out-celebrates-black-history-month-with-ride-con-ai-lab/ |publisher=Atlanta Tribune |access-date=July 17, 2025}}</ref>
The publication has worked with national brands such as McDonald's, American Airlines, Lexus, and Ford for multicultural marketing campaigns.<ref name="Lexus">{{cite web |title=Rolling Out and Lexus Highlight Entrepreneurial Voices |url=https://www.heartandsoul.com/news/rolling-out-and-lexus-partner-with-black-owned-pear-nova-beauty-brand-ceo-rachel-james-to-highlight-next-level-elevation-with-the-all-new-lexus-nx%EF%BF%BC/ |publisher=Heart & Soul Magazine |access-date=July 17, 2025}}</ref>
==See also== * List of African-American newspapers and media outlets * The Grio * Ebony (magazine)
==References== <references />
==External links== * [https://www.rollingout.com Official website]
Category:Magazines established in 1998 Category:African-American magazines Category:Entertainment magazines published in the United States Category:Weekly magazines published in the United States Category:Magazines published in Atlanta