<ref name="Guinness3" />'''Robert "Bob" Natoli''' was an American author, businessman, and Success Coach. He holds a number of Guinness World Records.<ref name=Brenoff/>

==Personal life==

Natoli is from Oswego, New York. He graduated from Oswego High School. For college, he attended State University of New York at Oswego and graduated with a degree in Communications in 1980.<ref name=Groom/><ref name=oswego1>{{cite web|title=He keeps his chin up, sets a Guinness Record; for Bob Natoli, of Oswego, it's about health and fitness lifestyle he's live for 30 years|url=http://www.highbeam.com/doc/1G1-151726433.html|archive-url=https://archive.today/20130111074327/http://www.highbeam.com/doc/1G1-151726433.html|url-status=dead|archive-date=11 January 2013|work=Neighbors Oswego|publisher=The Post-Standard|accessdate=24 December 2012}}{{subscription required}}</ref> He is married to Peggy Natoli and has two children. He was a deacon at Oswego Alliance Church.<ref name=oswego1/>

==Professional life==

Business wise, Natoli used to own Rentavision. Rentavision rented furniture and household items.<ref name=Groom/><ref name=oswego1/> In 1999, the company was acquired by Rent-Way Inc. They acquired Rentavision for $92 million in cash. They also took on the debt and stock holdings of $6 million.<ref name=NYT1>{{cite news|title=Rent-Way agrees to acquire Rentavision for $2 million|url=https://www.nytimes.com/1999/09/16/business/company-news-rent-way-agrees-to-acquire-rentavision-for-92-million.html|work=Business Day|publisher=The New York Times|accessdate=24 December 2012|date=16 September 1999}}</ref> As owner of Rentavision, Natoli was awarded the Ernst & Young, Entrepreneur of the Year Award.<ref>{{cite web|title=Ernst & Young Entrepreneur of the Year, Hall of Fame|url=http://eoyhof.ey.com/MemberProfile.aspx|work=Ernst & Young|accessdate=17 June 2013}}{{dead link|date=April 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

As a Success Coach, Natoli has been featured in ''The Huffington Post''.<ref name=Brenoff>{{cite news|last=Brenoff|first=Ann|title=Guinness Record-Holder's Tips For Midlife Weight Loss|url=http://www.huffingtonpost.com/2012/05/22/guinness-record-holders-t_n_1517635.html|work=Post 50|publisher=The Huffington Post|accessdate=24 December 2012|date=22 May 2012}}</ref> Natoli is the author of ''True Vision 4 Success,'' a book that focuses on what Natoli has done to achieve professional and personal success through thinking.<ref name=Janela2/>

==Guinness World Records==

Natoli has broken twelve Guinness World Record strongman records, including three in a nine-month period.<ref name=Groom/> Natoli broke the record for "most weight arm-curled in one hour," in May 2011, he lifted a total of 60,019 pounds.<ref name=Poliquin>{{cite web|last=Poliquin|first=Kathleen|title=Bob Natoli, of Oswego, breaks arm-curls record|url=http://blog.syracuse.com/cny/2011/07/oswego_man_breaks_arm_curls_record.html|work=Fitness|publisher=The Post-Standard|accessdate=24 December 2012}}</ref> In October, 2011, he broke the world record for "most weight lifted by front dumbbell raises in one hour." He lifted 39,720 pounds, totaling 1,986 repetitions.<ref name=Janela2>{{cite web|last=Janela|first=Mike|title=New strongman record for Bob Natoli|url=http://www.guinnessworldrecords.com/news/2011/11/new-strongman-record-for-bob-natoli/|work=News|publisher=Guinness World Records|accessdate=24 December 2012}}</ref> In 2012, on Groundhog Day, he broke the world record for "most weight lifted by barbell rows in one hour," by lifting a 40-pound barbell for one hour a total of 1,360 times for an aggregate total of 51,640 pounds. He broke the previous record by 10,887.5 pounds, as held by Eamonn Keane. On April 4, 2013 he consecutively broke two Guinness World Records. The first, "Most Step-ups in One Minute with a 40-lb Pack" (52),<ref name="Guinness1">{{cite web|title=MOST STEP UPS IN ONE MINUTE WITH A 40 LB PACK|url=http://www.guinnessworldrecords.com/world-records/12000/most-step-ups-in-one-minute-with-a-40-lb-pack|publisher=Guinness World Records|accessdate=26 April 2013}}</ref> then "Most Step-ups in One Minute with a 60-lb Pack" (47),<ref name="Guinness2">{{cite web|title=MOST STEP UPS IN ONE MINUTE WITH A 60 LB PACK|url=http://www.guinnessworldrecords.com/world-records/1/most-step-ups-in-one-minute-with-a-60-lb-pack|publisher=Guinness World Records|accessdate=26 April 2013}}</ref> breaking both Guinness World Records previously held by Paddy Doyle from the United Kingdom. On March 22, 2014, he consecutively broke three world records. The first, "Most Step-ups in One Minute with an 80-lb Pack" (41),<ref name="Guinness3" /> followed by, "Most Step-ups in One Minute with a 100-lb Pack" (38),<ref name="Guinness3" /> breaking both Guinness World Records previously held by Paddy Doyle from the United Kingdom, ending with, "Most Weight Lifted by Dumbbell Rows in One Minute (Using One Arm)," lifting an aggregate total of 4,356 pounds,<ref name="Guinness3" /> breaking the previous record of 3,125.5 pounds, as held by Eamonn Keane. He uses these events to raise money for charities in the Syracuse, New York region.<ref name=Groom/><ref name=Janela>{{cite web|last=Janela|first=Mike|title=Strongman Bob Natoli notches up yet another world record|url=http://www.guinnessworldrecords.com/news/2012/2/strongman-bob-natoli-notches-up-yet-another-world-record/|work=News|publisher=Guinness World Records|accessdate=24 December 2012}}</ref> On October 14, 2017 Bob Natoli received his 12th Guinness Record by completing 48 squats while carrying a 60lb pack, besting the record previously held by Silvio Sabba of Italy.[https://www.oswegocountynewsnow.com/sports/who-said-13-s-an-unlucky-number/article_1be5d836-7cc5-11ed-b1ec-df196f57231a.html] On December 15, 2022 Bob Natoli received his 13th Guinness Record for "most weight lifted by dumbbell curls in one hour". Bob set a brand new record and curled 35, 547 pounds.

{| class="wikitable"<ref name="Guinness3">{{cite web | url=http://www.guinnessworldrecords.com/news/2014/3/record-breaking-fitness-veteran-bob-natoli-leads-charge-to-six-records-in-one-day-56367/ | title=RECORD-BREAKING FITNESS VETERAN BOB NATOLI LEADS CHARGE TO SIX RECORDS IN ONE DAY | publisher=Guinness World Records Limited 2014 | date=26 March 2014 | accessdate=17 April 2014 | author=JANELA, MIKE}}</ref> |- ! Record Title !! Date Broken !! Amount |- | Most Chin-ups in One Minute || February 4, 2006 || 40<ref name=Groom/> |- | Most Chin-ups in One Minute || February 10, 2007 || 44<ref name=Groom/> |- | Most Squat Thrusts in One Minute || February 10, 2007 || 56<ref name=Groom/> |- | Most Weight Arm-Curled in One Hour || May 12, 2011 || 27,224.16&nbsp;kg (60,019&nbsp;lb)<ref name=Groom/> |- | Most weight lifted by front dumbbell raises in one hour] || October 27, 2011 || 18,016.69&nbsp;kg (39,720&nbsp;lb)<ref name=Groom/> |- | Most weight lifted by barbell rows in one hour]|| February 2, 2012 || 23,423.51&nbsp;kg (51,640&nbsp;lb)<ref name=Groom>{{cite news|last=Groom|first=Debra|title=Oswego's Robert Natoli sets another Guinness record|url=http://www.syracuse.com/news/index.ssf/2012/02/oswegos_robert_natoli_sets_ano.html|accessdate=24 December 2012|newspaper=The Post-Standard|date=3 February 2012}}</ref> |- | Most Step-ups in One Minute with a 40-lb Pack|| April 4, 2013 || 52<ref name=Guinness1/> |- | Most Step-ups in One Minute with a 60-lb Pack|| April 4, 2013 || 47<ref name=Guinness2/> |- | Most Step-ups in One Minute with an 80-lb Pack|| March 22, 2014 || 41<ref name=Guinness3/> |- | Most Step-ups in One Minute with a 100-lb Pack|| March 22, 2014 || 38<ref name=Guinness3/> |- | Most Weight Lifted by Dumbbell Rows in One Minute (Using Only One Arm)|| March 22, 2014 || 1,975.85&nbsp;kg (4,356&nbsp;lb)<ref name=Guinness3/> |- | Most Squats in one minute while carrying a 60-lb pack|| October 14, 2017 || 48 |- | Most Weight Lifted by Dumbbell Curls in One Hour|| December 15, 2022 || 35,547 pounds |}

==Bibliography==

*Natoli, Robert. ''True Vision for 4 Success.'' Oswego: Bob Natoli Achievement Systems, Inc. (2011). {{ISBN|0982876904}}

==References== {{Reflist}}

==External links== *[http://www.truevision4success.com/ Official website]

{{DEFAULTSORT:Natoli, Robert}} Category:People from Oswego, New York Category:Year of birth missing (living people) Category:Living people Category:Guinness World Records holders