{{Short description|Brazilian toy retailer}}
{{Multiple issues|{{Sources exist|date=January 2024}} {{Notability|1=Companies|date=July 2023}}}} {{Use dmy dates|date=November 2025}} {{Infobox company | name = Ri Happy | logo = RIHAPPY Logo.svg | logo_caption = Logo used since 2019 | logo_size = 200px | image = Ri-Happy.jpg | image_caption = RiHappy in Mall in Recife, Pernambuco | image_size = 200px | type = Privately held company | founder = Carlyle Group | key_people = {{interlanguage link|Ronaldo Pereira Junior|pt}} (CEO) | defunct = | fate = | hq_location_city = São Paulo | hq_location_country = Brazil | num_locations = 196 locations | area_served = Brazil | industry = Retail | products = {{ubl|Toys|Video games|}} | revenue = | net_income = | assets = | owner = Grupo Ri Happy | num_employees = 4000+ | divisions = Ri Happy Baby | num_employees_year = | founded = {{start date and age|1988}} | website = [https://www.rihappy.com.br/] }} {{Infobox company | name = Ri Happy Baby | logo = RiHappy Baby Logo.png | logo_size = 200px | founded = {{start date and age|2013}} | location = São Paulo | website = [https://www.rihappy.com.br/baby] }} '''Ri Happy Brinquedos''', stylised as ''RI HAPPY'', is the largest toy retailer in Brazil.<ref name="GHappy1">{{cite news |date=25 June 2012 |title=Rede de brinquedos RiHappy compra a concorrente PBKids |trans-title=Toy chain RiHappy buys competitor PBKids |url=https://g1.globo.com/economia/negocios/noticia/2012/06/rede-de-brinquedos-rihappy-compra-concorrente-pbkids1.html |url-status=live |archive-url=https://web.archive.org/web/20220716080017/https://g1.globo.com/economia/negocios/noticia/2012/06/rede-de-brinquedos-rihappy-compra-concorrente-pbkids1.html |archive-date=16 July 2022 |accessdate=19 January 2024 |work=G1 |language=pt-BR}}</ref>
==History== Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".<ref>{{Cite news |last=Marinho |first=Mariana |date=22 May 2016 |title=Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos |trans-title=In its expansion phase, Ri Happy is named best toy store |url=https://www1.folha.uol.com.br/saopaulo/2016/05/1773196-em-fase-de-expansao-ri-happy-e-eleita-melhor-loja-de-brinquedos.shtml |url-status=live |archive-url=https://web.archive.org/web/20161002174349/https://www1.folha.uol.com.br/saopaulo/2016/05/1773196-em-fase-de-expansao-ri-happy-e-eleita-melhor-loja-de-brinquedos.shtml |archive-date=2 October 2016 |access-date=19 January 2024 |work=Folha de S.Paulo |language=pt-BR}}</ref>
In 2012, the private equity fund The Carlyle Group took majority control of the company by acquiring an 85% stake,<ref name=Reuters>{{cite web|url=http://br.reuters.com/article/businessNews/idBRSPE82103Z20120302|title=Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years|publisher=Reuters|accessdate=5 August 2016|archive-date=18 August 2016|archive-url=https://web.archive.org/web/20160818192506/http://br.reuters.com/article/businessNews/idBRSPE82103Z20120302|url-status=dead}}</ref><ref name=Análise>{{cite web|url=https://analise.com/mercado-em-movimento/ri-happy-troca-comando-presidential|title=Change in the presidency of the company|publisher=Analysis|accessdate=7 June 2020|archive-date=17 July 2023|archive-url=https://web.archive.org/web/20230717221819/https://analise.com/mercado-em-movimento/ri-happy-troca-comando-presidential|url-status=live}}</ref><ref>{{Cite web |date=1 March 2012 |title=The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer |url=https://www.carlyle.com/media-room/news-release-archive/carlyle-group-acquires-85-ri-happy-brazils-largest-toy-retailer |url-status=live |archive-url=https://web.archive.org/web/20230819194514/https://www.carlyle.com/media-room/news-release-archive/carlyle-group-acquires-85-ri-happy-brazils-largest-toy-retailer |archive-date=19 August 2023 |access-date=19 January 2024 |website=The Carlyle Group}}</ref> making Héctor Núñez its new CEO. In the same year, Ri Happy purchased competitor PBKids.<ref name="GHappy1" />
In 2020, a year after it was reported that it had 196 stores,<ref name="RHappy1">{{cite web|url=http://www.rihappy.com.br/atendimento-neo-assist/about-a-ri-happy|title=About us|publisher=Ri Happy Brinquedos|accessdate=5 August 2016}}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref><ref name="istoe">{{cite web|url=https://www.istoedinheiro.com.br/noticias/negocios/20080319/ri-happy-nao-escorregou/12895|title=Only Rihappy didn't slip|publisher=This Is Money|accessdate=7 August 2016|archive-date=26 May 2019|archive-url=https://web.archive.org/web/20190526073837/https://www.istoedinheiro.com.br/noticias/negocios/20080319/ri-happy-nao-escorregou/12895|url-status=live}}</ref> the retailer appointed Ronaldo Pereira Junior, a former executive who held the same position at {{interlanguage link|Óticas Carol|pt}}, as its CEO.<ref>{{Cite news |date=6 July 2020 |title=Ri Happy tem novo comando a partir desta segunda-feira |trans-title=Ri Happy has new command starting this Monday |url=https://valor.globo.com/empresas/noticia/2020/07/06/ri-happy-tem-novo-comando-a-partir-desta-segunda-feira.ghtml |archive-url=https://web.archive.org/web/20210615024806/https://valor.globo.com/empresas/noticia/2020/07/06/ri-happy-tem-novo-comando-a-partir-desta-segunda-feira.ghtml |archive-date=15 June 2021 |access-date=19 January 2024 |work=Valor Econômico |language=pt-BR}}</ref> In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.<ref>{{cite web|access-date=12 November 2022|date=19 October 2022|language=pt-BR|last=Redação|title=Carrefour leads the ranking of the largest retail companies in Brazil|url=https://mercadoeconsumo.com.br/19/10/2022/noticias-varejo/carrefour-leads-ranking-of-the-largest-retail-companies-in-brazil/|website=Mercado&Consumo}}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}<!-- auto-translated by Module:CS1 translator --></ref>
==Ri Happy Baby== In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.{{Citation needed|date=July 2023}}
==See also== Portal: Brazil *Toy store
==References== {{Reflist}}
== External links == *{{URL|www.rihappy.com.br|Official Ri Happy page}}
Category:Toy retailers Category:Retail companies of Brazil Category:1988 establishments in Brazil Category:Retail companies established in 1988 Category:The Carlyle Group companies {{Brazil-company-stub}}