{{short description|Research and insights company, Boston}} {{Infobox company | name = RepTrak | logo = RepTrak logo.png | former_name = Reputation Institute | founded = 1999 | founder = {{Unbulleted list|Charles Fombrun|Cees van Riel}} | hq_location_city = Boston, Massachusetts | hq_location_country = U.S. | key_people = Mark Sonders(CEO) | website = {{URL|reptrak.com}} }} '''RepTrak''' (formerly known as '''Reputation Institute''')<ref name=":9">{{Cite web|date=2020-08-31|title=How regional banks edged out larger rivals in reputation rankings|url=https://www.americanbanker.com/news/how-regional-banks-edged-out-larger-rivals-in-reputation-rankings|access-date=2020-09-30|website=American Banker|language=en|quote=RepTrak is the former Reputation Institute; the company rebranded itself earlier this year.}}</ref> is a company that publishes reports on the reputation of corporations<ref>{{Cite web|url=https://fortune.com/2017/03/01/apple-corporate-reputation/|title=Apple Ranked Behind Google on This Corporate Reputation Study|last=Reisinger|first=Don|date=2017-03-01|website=Fortune|language=en|access-date=2019-12-06}}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/SB119984421847176813|title=As Economy Slows, Reputation Takes On Added Meaning|last=Anders|first=George|date=2008-01-09|work=Wall Street Journal|access-date=2019-12-06|language=en-US|issn=0099-9660}}</ref> and places,<ref name=":6">{{Cite web|url=https://www.usatoday.com/story/news/world/2018/06/22/most-reputable-countries-sweden-united-states/722664002/|title=The most reputable country in the world is ...|last=Pitofsky|first=Marina|date=2018-06-22|website=USA Today|language=en-US|access-date=2019-12-06}}</ref> based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.<ref name=":7">{{Cite web|url=https://www.bostonglobe.com/business/2018/11/05/reputation-institute-its-way-back-bay/HbfCpKVnDYlAts9YOjQuxI/story.html|title=Reputation Institute is on way to Back Bay|last=Chesto|first=Jon|date=2018-11-05|website=The Boston Globe|language=en-US|access-date=2019-12-06}}</ref>
== History == In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.<ref name=":0">{{Cite book|title=The SAGE Encyclopedia of Corporate Reputation|last=Carroll|first=Craig E.|date=2016-05-31|publisher=SAGE Publications|isbn=978-1-4833-7650-9|pages=913|language=en|chapter=Appendix A: History of Corporate Reputation|chapter-url=https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA913}}</ref><ref name=":1">{{Cite book|url=https://books.google.com/books?id=-AthBgAAQBAJ&pg=PA24|title=The Handbook of Communication and Corporate Reputation|last=Carroll|first=Craig E.|date=2015-06-22|publisher=John Wiley & Sons|isbn=978-1-119-06123-6|pages=24|language=en}}</ref><ref>Carroll 2016. p. 915.</ref>
In early 2020, the company changed its name to RepTrak.<ref name=":9" />
In early 2023, Mark Sonders became the CEO.<ref>{{cite web | url=https://www.reptrak.com/mark-sonders/ | title=Chief Executive Officer | RepTrak }}</ref>
== Reputation ratings == In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.<ref name=":2">Carroll 2016. p. 914.</ref><ref name=":3">{{Cite book|title=The Oxford Handbook of Corporate Reputation|last1=Dowling|first1=Grahame R.|last2=Gardberg|first2=Naomi A.|date=2012|publisher=OUP Oxford|isbn=978-0-19-959670-6|editor-last=Barnett|editor-first=Michael L.|pages=47|language=en|chapter=Keeping Score: The Challenges of Measuring Reputation|editor-last2=Pollock|editor-first2=Timothy G.|chapter-url=https://books.google.com/books?id=_Tb1PtJc9joC&pg=PA47}}</ref> In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.<ref name=":2" /><ref name=":5">{{Cite book|url=https://books.google.com/books?id=g3-zDAAAQBAJ|title=The SAGE Encyclopedia of Corporate Reputation|last=Liu|first=Jingfang|date=2016|publisher=SAGE Publications|isbn=978-1-4833-7650-9|editor-last=Carroll|editor-first=Craig E.|pages=675|language=en|chapter=Reputational Criteria}}</ref> RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."<ref name=":3" /><ref name=":4">{{Cite book|title=Corporate Reputation: Managing Opportunities and Threats|last=Davies|first=Gary|date=2016|publisher=CRC Press|isbn=978-1-317-15946-9|editor-last=Burke|editor-first=Ronald J.|pages=53|language=en|chapter=The Meaning and Measurement of Corporate Reputation|editor-last2=Martin|editor-first2=Graeme|chapter-url=https://books.google.com/books?id=ELEoDAAAQBAJ&pg=PA53}}</ref><ref>{{Cite book|title=The SAGE Encyclopedia of Corporate Reputation|last1=Gardberg|first1=Naomi A.|last2=Ángel|first2=Alloza|date=2016|publisher=SAGE Publications|isbn=978-1-4833-7650-9|editor-last=Carroll|editor-first=Craig E.|pages=728|language=en|chapter=Scales for Measuring Corporate Reputation|chapter-url=https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA728}}</ref> The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."<ref>{{Cite book|title=Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries|last=Castilla-Polo|first=F.|date=2018|publisher=Springer|isbn=978-3-319-76400-9|editor-last=Carvalho|editor-first=Luísa Cagica|pages=63|language=en|chapter=The Role of Country Reputation in Positioning Territories: A Literature Review|editor-last2=Rego|editor-first2=Conceição|editor-last3=Lucas|editor-first3=M. Raquel|editor-last4=Sánchez-Hernández|editor-first4=M. Isabel|editor-last5=Noronha|editor-first5=Adriana Backx|chapter-url=https://books.google.com/books?id=DLNZDwAAQBAJ&pg=PA63}}</ref>
== References == {{Reflist}}
== External links == *{{Official website|reptrak.com}}
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Category:1999 establishments in New York (state) Category:Companies based in Boston Category:Research institutes established in 1999 Category:Research institutes in Massachusetts