{{Short description|Former American marketing company}} {{Infobox company | name = Redox Brands | logo = | caption = | type = Private | genre = | fate = Merged | predecessor = | successor = CR Brands | foundation = {{sda|2000|05}} | founder = Todd Wichmann<br>Richard Owen | defunct = {{End date|2006}} | location_city = West Chester, Ohio | location_country = U.S. | location = | locations = | area_served = | key_people = Richard Owen (CEO) | industry = Consumer goods | products = Laundry detergents | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Todd Wichmann (minority)<br>Richard Owen | parent = Meriwether Capital<br>Allied Capital<br>P&G (minor) | divisions = | subsid = | homepage = <!-- {{URL|example.com}} --> | footnotes = | intl = }}

'''Redox Brands''' was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support.<ref>{{cite news | title = Chips Off the P.& G. Block; Can a Start-Up Clean Up With Cast-Off Brands? | first = Kruti | last = Trivedi | url = https://www.nytimes.com/2000/08/05/business/chips-off-the-p-g-block-can-a-start-up-clean-up-with-cast-off-brands.html?src=pm | newspaper = The New York Times | date = 2000-08-05 | pages = 1–5 | accessdate = 2011-02-16 }}</ref> Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.<ref>{{cite news | title = Partners turn decrepit detergent into boffo start-up | author = Jim Hopkins | url = https://www.usatoday.com/money/smallbusiness/blue/2001-june-blue-redox.htm | newspaper = USA Today | publisher = Gannett Company | location = McLean, Virginia | date = 2001-06-20 | accessdate = 2011-02-16 }}</ref>

In March 2001, Allied Capital made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.<ref>{{cite news | title = Sources: Investment firm set to sell Redox Brands | author = Steve Watkins | url = http://www.bizjournals.com/cincinnati/stories/2004/10/18/story5.html | newspaper = Business Courier | publisher = American City Business Journals, Inc. | date =2004-10-14 | accessdate = 2011-02-16 }}</ref>

Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.<ref>{{cite news | title =ChemPro Inc. to merge with Redox Brands | author =Jim Fair | url =http://www.goupstate.com/article/20060310/NEWS/603100400?p=1&tc=pg | newspaper = Spartanburg Herald-Journal | publisher = New York Times Co. | date =2006-03-10 | accessdate = 2011-02-16 }}</ref>

==Brands== * Biz * Oxydol

==See also== * ChemPro, Inc. * CR Brands * HealthPro Brands * Prestige Brands, also owns former P&G brands

==External links== * [http://www.crbrandsinc.com Official website] {{Webarchive|url=https://web.archive.org/web/20110129040435/http://www.crbrandsinc.com/ |date=2011-01-29 }}

==References== {{Reflist}}

Category:Former Procter & Gamble brands Category:Companies based in Ohio

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