{{Short description|Irish market research and polling company}} {{Use dmy dates|date=April 2022}} '''Red C''' (stylised in all caps as '''RED C''') is a market research and polling company in Ireland.
It is most widely known for its political opinion polling (though most of its business is market research, with several large corporate clients).<ref>{{Cite web|url=https://www.independent.ie/business/irish/expansion-costs-hit-profits-at-red-c-as-it-targets-uk-35775745.html|title=Expansion costs hit profits at Red C as it targets UK|website=independent |date=June 2017 }}</ref> The ''Business Post'' publishes a monthly Red C poll tracking the support for Irish political parties.<ref>{{Cite news|url=https://www.irishtimes.com/news/poll-shows-major-shift-in-support-for-ff-1.798629|title=Poll shows major shift in support for FF|newspaper=The Irish Times}}</ref>
Red C was founded in 2003 by CEO Richard Colwell<ref>{{Cite news|url=https://www.irishtimes.com/business/media-and-marketing/owners-of-polling-and-research-firm-red-c-paid-themselves-dividend-of-1-15m-1.3834467|title=Owners of polling and research firm Red C paid themselves dividend of €1.15m|first=Gordon|last=Deegan|newspaper=The Irish Times}}</ref> who had previously worked in London for Research International and ICM Research, followed by Lansdowne Market Research in Dublin.<ref>{{Cite web|url=http://adfx.ie/richard-colwell.html|title=ADFX Awards | Richard Colwell|website=adfx.ie}}</ref>{{failed verification|date=October 2025}} As at 2016, Red C Research and Marketing Ltd was owned (via holding company RSV Ventures Ltd) by its directors, with Colwell being the majority shareholder.<ref name="auto">{{Cite web|url=https://www.irishexaminer.com/business/dublin-based-polling-and-research-firm-red-c-to-expand-on-back-of-growth-402567.html|title=Dublin-based polling and research firm Red C to expand on back of growth|date=June 1, 2016|website=www.irishexaminer.com}}</ref>
The company's headquarters are in East Point Business Park in Dublin.<ref>{{Cite web|url=https://directory.esomar.org/country/86-ireland/r1532_RED-C-Research-Marketing-Ltd.php|title=RED C Research & Marketing Ltd – Market Research Company in Ireland|website=directory.esomar.org}}</ref> The company opened a call centre in Dundalk in 2006.<ref>{{Cite web|url=https://www.independent.ie/regionals/argus/news/new-call-centre-opens-in-town-26904136.html|title=New Call Centre opens in town|website=independent |date=25 January 2006 }}</ref>
==References== {{reflist}}
==External links== * [https://www.redcresearch.ie/ redcresearch.ie] – Red C's website
Category:Irish companies established in 2003 Category:Market research companies of Ireland Category:Opinion polling in the Republic of Ireland Category:Public opinion research companies Category:Research in Ireland Category:Service companies of the Republic of Ireland Category:Companies based in Dublin (city)