{{About|a person used as the [[target audience]] for a product|a type of fashion magazine model|Model (person)#Magazine modeling}} {{Unreferenced|date=April 2026}} A '''reader model''' is the term used for the [[hypothetical]] average person who is the [[target audience]] for a product. A reader model can be made from the average behaviour of many product users by [[datamining]] things like [[loyalty card]]s. Based on data collected from datamining, an 'ordinary individual' ([[everyman]]) can be constructed (modeled) to develop the best strategy for selling to [[consumer]]s. Reader models are used by [[corporation]]s to direct [[consumer behaviour]] to their products. [[Marketing]], [[advertising]], and [[product placement]] use reader models as a central part of their planning and source the reader model by using [[focus groups]]. In plain language a reader model is used by corporations to predict who will buy the [[better mousetrap]]. The 'everyman' is used by commercial musicians, writers, and the movie industry trying to make money from a product that will appeal to a mass audience. These industries use the reader model to try to gauge and predict the consumer market in an effort to create and profit from a [[hit single]], [[best seller]], or a [[box office]] hit movie. A well-known example is the success of [[Jaws (novel)|''Jaws'' (novel)]], the [[Jaws (film)|film]], and the [[Jaws (soundtrack)|theme music]].
==See also== {{div col|colwidth=22em}} * [[wiktionary:context|Context]] * [[Dialectic]] * [[Discourse]] * [[Form of address]] * [[Frame of reference]] * [[Grammatical person]] * [[Hermeneutics]] * [[In medias res]] * [[Narrative hook]] * [[Paradigm]] * [[Perspective (cognitive)]] * [[Point of view (literature)]] * [[Pragmatics]] * [[Reality tunnel]] * [[Rhetoric]] * [[Semeiotic]] * [[Semiotics]] * [[Sign relation]] * [[Umwelt]] * [[Universal pragmatics]] * [[Weltanschauung]] {{div col end}}
[[Category:Literary terminology]]
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