{{Short description|French graphic artist}} thumb|right|300px|Raymond Savignac at home
'''Raymond Savignac''' ({{IPA|fr|saviɲak|lang}}; 6 November 1907, Paris,<ref>{{Cite news |last=Martin |first=Douglas |date=2002-11-01 |title=Raymond Savignac, 94, French Poster Artist |url=https://www.nytimes.com/2002/11/01/arts/raymond-savignac-94-french-poster-artist.html |access-date=2024-05-16 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> – 29 October 2002, Trouville-sur-Mer),<ref>{{cite web |last1= |first1= |title=matchID - Raymond Savignac |url=https://deces.matchid.io/id/WrLJDmU-MQ6E |website=Fichier des décès |publisher= |access-date=2 December 2023 |language=fr |date=}}</ref> often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. His work is distinguished by a humorous simplicity.<ref>{{cite news |last1=Bar |first1=P.A. |title=Décès de l'affichiste Raymond Savignac |url=https://www.leparisien.fr/culture-loisirs/deces-de-l-affichiste-raymond-savignac-31-10-2002-2003532923.php |access-date=13 August 2021 |work=Le Parisien |date=31 October 2002 |language=French}}</ref>
Self-taught, he started designing posters under the direction of Cassandre, but met his greatest success with the poster for Yoplait yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk.
Another famous poster was called "La Guerre des boutons" (War of Buttons).
In 1949, Savignac's works were exhibited with those of his contemporary poster artist Bernard Villemot at the Gallery of Beaux Arts in Paris.<ref>{{Cite web|url=http://www.lesartsdecoratifs.fr/francais/musees/musee-des-arts-decoratifs/collections/dossiers-thematiques/publicite/affichistes/savignac|title = Les grands noms de l'affiche}}</ref> A permanent display of his work may be found at the Montebello Museum in Trouville, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the Norman seaside town. These works can be seen there. His murals can be seen also around town.
==References== {{reflist|2}}
==Further reading== *{{cite book|title=Design of the 20th Century|first1=Charlotte|last1=Fiell|first2=Peter|last2=Fiell|publisher=Taschen|location=Köln|edition=25th anniversary|year=2005|page=630|isbn=9783822840788|oclc=809539744}}
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{{DEFAULTSORT:Savignac}} Category:1907 births Category:2002 deaths Category:French graphic designers