{{Short description|Cosmetics brand}} {{use mdy dates|date=February 2023}} {{Infobox company | name = R.E.M. Beauty LLC | logo = [[File:REM Beauty cosmetics brand logo.webp|frameless|class=skin-invert]] | type = | industry = Cosmetics | founded = {{Start date and age|2021|11|12}} | founder = [[Ariana Grande]] | hq_location = 1880 Century Park East, Suite 1600 | hq_location_city = [[Los Angeles]], California | hq_location_country = United States | area_served = Worldwide | key_people = Ariana Grande (Chairwoman, Owner), <br/> André Branch (CEO), <br/> Sarah Schwartz (Creative Director) | owner = Ariana Grande | num_employees = 50 | products = {{hlist|[[Cosmetics]]}} | revenue = US $88.7 million (2024)<ref>{{Cite web|last1=Zuvela|first1=Teneal|url=https://www.marieclaire.com.au/beauty/wealthiest-celebrity-beauty-brands/|title=These Are The World's Wealthiest Celeb Beauty Brands|magazine=[[Marie Claire]]|date=April 9, 2024|access-date=April 11, 2024|archive-url=https://web.archive.org/web/20240411083106/https://www.marieclaire.com.au/beauty/wealthiest-celebrity-beauty-brands/|archive-date=April 11, 2024|url-status=live}}</ref> | website = {{URL|rembeauty.com}} }}
'''R.E.M. Beauty LLC''' (formally as ''r.e.m. beauty'') is a [[cosmetics]] brand by [[Ariana Grande]], launched on November 12, 2021.<ref>{{Cite web |last=Chew |first=Nicole |date=2021-11-09 |title=Ariana Grande's new R.E.M Beauty line is here and it's out of this world |url=https://firstclasse.com.my/ariana-grandes-r-e-m-beauty-line-is-here/ |access-date=2023-09-26 |website=FirstClasse |language=en-US }}{{Dead link|date=July 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> It is known for its space-age aesthetic, vegan and cruelty-free formulas, and a product range that spans skincare, lips, eyes, and complexion.
== Background == Prior to founding R.E.M. Beauty in 2021 Ariana Grande collaborated with beauty brands such as [[MAC Cosmetics]] for its Viva Glam campaign and launched several successful fragrances. Inspired by her love of science fiction, retro futurism, and feminine glamor, Grande developed R.E.M. Beauty to reflect both her artistic persona and her commitment to self-expression through makeup. The brand’s name comes from Grande’s song "R.E.M." from her fourth studio album, ''[[Sweetener (album)|Sweetener]]'' (2018). R.E.M. Beauty is sold through its official website, [[Ulta Beauty]] stores in North America and [[Sephora]] stores in multiple regions (excluding the US), including Europe, Asia, and the Middle East.<ref>{{Cite web |title=Sephora and r.e.m. Beauty among top US beauty brands in October |url=https://cosmeticsbusiness.com/sephora-and-r-e-m-beauty-among-top-us-beauty |access-date=2025-04-20 |website=cosmeticsbusiness.com |language=en}}</ref>
== History == ===Launch=== R.E.M. Beauty was officially launched on November 12, 2021 in partnership with beauty incubator Forma Brands. The brand’s debut collection, titled Chapter 1: Ultraviolet, featured futuristic and space-inspired aesthetics, drawing from Grande’s long-standing interest in retro sci-fi and self-expression through makeup. Initial offerings included eyeshadow palettes, kohl eyeliners, matte lipsticks, highlighters, mascaras, and faux lashes. All products were formulated to be vegan, cruelty-free, and paraben-free.
===2021–2023=== In August 2021, several billboards appeared across [[Times Square]] in [[New York City]], saying "r.e.m. coming soon."<ref>{{Cite web |last=Etienne |first=Vanessa |date=August 26, 2021 |title=Looks Like Ariana Grande's Beauty Brand R.E.M. Is Coming Soon |url=https://people.com/style/looks-like-ariana-grandes-beauty-brand-r-e-m-is-coming-soon/ |access-date=February 1, 2023 |website=[[People (magazine)|People]] |language=en |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202134919/https://people.com/style/looks-like-ariana-grandes-beauty-brand-r-e-m-is-coming-soon/ |url-status=live }}</ref> The pop singer and actress later revealed that her beauty line "is officially on its way".<ref>{{Cite web |last=Nesvig |first=Kara |date=September 10, 2021 |title=Ariana Grande's r.e.m. beauty Has Been Two Years in the Making |url=https://www.teenvogue.com/story/ariana-grande-rem-beauty-brand |access-date=February 1, 2023 |website=[[Teen Vogue]] |language=en-US |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202134920/https://www.teenvogue.com/story/ariana-grande-rem-beauty-brand |url-status=live }}</ref> Grande officially launched her cosmetic company on November 12, 2021.<ref>{{Cite web |last=Ishmael |first=Aiyana |date=November 8, 2021 |title=Ariana Grande's r.em. beauty Has a Launch Date |url=https://www.teenvogue.com/story/ariana-grande-rem-beauty-review-interview |access-date=February 1, 2023 |website=Teen Vogue |language=en-US |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202134919/https://www.teenvogue.com/story/ariana-grande-rem-beauty-review-interview |url-status=live }}</ref> Her first collection was named: Chapter 1: Ultraviolet.<ref>{{cite magazine|last=Rosenstein|first=Jenna|url=https://www.harpersbazaar.com/beauty/makeup/a38225476/ariana-grande-rem-beauty-review/|title=Ariana Grande's Makeup Brand, r.e.m. beauty, Is Available Right Now|magazine=[[Harper's Bazaar]]|date=November 12, 2021|access-date=February 21, 2023|archive-date=May 20, 2022|archive-url=https://web.archive.org/web/20220520231847/https://www.harpersbazaar.com/beauty/makeup/a38225476/ariana-grande-rem-beauty-review/|url-status=live}}</ref>
In March 2022, the brand launched their Chapter 2: Goodnight and Go line, taking its name from [[Goodnight and Go#Ariana Grande version|her version of the song]] from Sweetener. After their launch, many of their cosmetic products were distributed throughout [[Ulta Beauty]] stores across the United States, as of April 2022.<ref>{{cite web|url=https://wwd.com/beauty-industry-news/beauty-features/ariana-grandes-r-e-m-beauty-heads-to-ulta-1235139566/|title=Ariana Grande's R.E.M. Beauty Heads to Ulta|date=March 25, 2022|last=Manso|first=James|work=[[Women's Wear Daily|WWD]]|access-date=February 21, 2023|archive-date=February 2, 2023|archive-url=https://web.archive.org/web/20230202134923/https://wwd.com/beauty-industry-news/beauty-features/ariana-grandes-r-e-m-beauty-heads-to-ulta-1235139566/|url-status=live}}</ref><ref>{{Cite web |last=Olson |first=Samantha |date=June 17, 2022 |title=Ariana Grande Debuts Chapter 3 of R.E.M. Beauty with a Bang(s) |url=https://www.seventeen.com/beauty/celeb-beauty/a37292543/ariana-grande-rem-beauty/ |access-date=February 1, 2023 |website=[[Seventeen (American magazine)|Seventeen]] |language=en-us |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202143436/https://www.seventeen.com/beauty/celeb-beauty/a37292543/ariana-grande-rem-beauty/ |url-status=live }}</ref> ''[[Forbes]]'' reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.<ref>{{cite web |last=Cohan |first=Shelley |date=May 26, 2022 |title=Strong Customer Demand Leads Ulta Beauty To A 21% Sales Increase |url=https://www.forbes.com/sites/shelleykohan/2022/05/26/strong-customer-demand-leads-ulta-beauty-to-a-21-sales-increase/ |access-date=June 3, 2022 |work=[[Forbes]] |archive-date=June 3, 2022 |archive-url=https://web.archive.org/web/20220603122322/https://www.forbes.com/sites/shelleykohan/2022/05/26/strong-customer-demand-leads-ulta-beauty-to-a-21-sales-increase/ |url-status=live }}<!-- Forbes contributor --></ref>
In June 2022, R.E.M. Beauty released its third collection Chapter 3: On Your Collar expanding the brand’s lip category with satin lipsticks, lip oils, a lip balm, and lip liners. This was followed by Chapter 4: Out of Body in July 2022, which introduced a range of complexion-focused products such as the Sweetener Concealer (available in 60 shades) designed for customizable coverage and skin correction, the Lunar Magic Blurring Primer, blotting papers, and a makeup sponge.<ref>{{cite web|url=https://www.elle.com/uk/beauty/make-up/a37945600/ariana-grande-rem-beauty-line/|title=Everything You Need To Know About Ariana Grande's R.E.M Beauty Line|access-date=August 9, 2022|date=July 29, 2022|work=Elle|archive-date=August 9, 2022|archive-url=https://web.archive.org/web/20220809110842/https://www.elle.com/uk/beauty/make-up/a37945600/ariana-grande-rem-beauty-line/|url-status=live}}</ref>
In August 2022, R.E.M. Beauty expanded into Europe through an exclusive retail partnership with Selfridges in the [[United Kingdom]].
In January 2023, R.E.M. Beauty released the limited-edition "Thank U, Next" Collection, inspired by Grande’s fifth studio album [[Thank U, Next|of the same name]] and [[Thank U, Next (song)|its lead single]].<ref>{{Cite magazine |last=Rowley |first=Glenn |date=January 18, 2023 |title=Ariana Grande Drops R.E.M. Beauty 'Thank U, Next' Collection|url=https://www.billboard.com/music/music-news/ariana-grande-drops-thank-u-next-rem-beauty-collection-1235200920/ |access-date=April 22, 2023 |magazine=Billboard |language=en-US}}</ref> The Y2K- themed capsule featured curated makeup sets and new variations of glosses, eyeliners, and gem-encrusted lashes. The launch took place just days before Forma Brands, the parent company of [[Morphe Cosmetics]], filed for [[bankruptcy]], leading to the termination of its licensing agreement with R.E.M. Beauty. Subsequently, Grande acquired the brand's physical assets for an estimated $15 million, bringing the company under her full ownership.<ref>{{cite web|url=https://www.forbes.com/sites/tylerroush/2023/01/31/ariana-grande-will-reportedly-acquire-her-beauty-brand-for-15-million/?sh=d6a969d33c95|title=Ariana Grande Will Reportedly Acquire Her Beauty Brand's Assets For $15 Million|author=Ty Roush|access-date=January 31, 2023|date=January 31, 2023|work=Forbes|archive-date=January 31, 2023|archive-url=https://web.archive.org/web/20230131193528/https://www.forbes.com/sites/tylerroush/2023/01/31/ariana-grande-will-reportedly-acquire-her-beauty-brand-for-15-million/?utm_source=dlvr.it&utm_medium=twitter&sh=d6a969d33c95|url-status=live}}<!-- Forbes staff --></ref>
In February 2023, R.E.M. Beauty officially launched in 81 [[Sephora]] stores and 13 online sites across Europe, including Sephora UK. This expansion marked the brand's first physical retail presence in Europe. Grande expressed her excitement about the launch, stating, "It's incredibly special and meaningful to be finally launching the brand here in Europe, especially with Sephora, the world's most beloved destination for beauty." Shortly after, Grande appointed Michelle Shigemasa as Chief Executive Officer and Sarah Schwartz as Creative Director.<ref>{{Cite web |last=Manso |first=James |date=February 24, 2023 |title=Ariana Grande's R.e.m. Beauty Hires New CEO |url=https://wwd.com/beauty-industry-news/beauty-features/ariana-grandes-r-e-m-beauty-new-ceo-1235546899/ |access-date=March 7, 2023 |website=WWD |language=en-US}}</ref><ref>{{cite news |last1=Sophie |first1=Smith |title=Ariana Grande's r.e.m. beauty shakes up senior team with new CEO and Creative Director |url=https://theindustry.beauty/ariana-grandes-r-e-m-beauty-shakes-up-senior-team-with-new-ceo-and-creative-director/ |work=TheIndustry.beauty |date=27 February 2023}}</ref> Their appointments signaled a strategic repositioning of R.E.M. Beauty as an independently led brand under Grande's creative and business oversight.
In May 2023, the company announced a strategic investment with Sandbridge Capital, which would support global expansion, including participation from Strand Equity and Grande's long-term collaborators HYBE America, [[Live Nation Entertainment]], and [[Universal Music Group]].
In August 2023, the Sweetener Foundation was introduced, marking R.E.M. Beauty’s first foundation line. It launched with 60 shades, covering a wide range of fair to deep skin tones, and features skin-loving ingredients like niacinamide, hyaluronic acid, and vitamin E.<ref>{{Cite web |last=Parris |first=Naomi |date=September 22, 2023 |title=Ariana Grande's R.E.M. Beauty Sweetener Foundation Is a Hit|url=https://www.popsugar.co.uk/beauty/rem-beauty-sweetener-foundation-review-49279581/ |access-date=October 28, 2023 |work=PopSugar |language=en-UK}}</ref>
===2024–present=== In 2024, R.E.M. Beauty named André Branch as its new Chief Executive Officer with Schwartz remaining Creative Director. Under their leadership, the brand expanded its international footprint and launched experiential pop-up events across the U.S.
Grande, now serving as chairwoman, emphasized her hands-on involvement in product development, branding, and creative strategy. New product launches in this period included expanded shade ranges, skincare innovations, and viral collections promoted across social platforms like [[TikTok]].
== Pricing == R.E.M. Beauty is positioned as a mid-range beauty brand, with products typically priced between $15 and $30 USD. Lip products and eyeliners fall on the lower end of the range, while complexion items such as concealers, blushes, and foundations are priced at the higher end. Special collections, such as the Wicked Collection (2024), may feature slightly elevated pricing due to limited-edition packaging or bundled sets. Pricing remains consistent across major retailers, including Ulta Beauty, Selfridges, and Sephora, with minor variations based on regional markets.
== Marketing == Since its launch in 2021, R.E.M. Beauty has relied heavily on digital-first marketing strategies, with a strong presence across platforms such as Instagram, TikTok, and YouTube. The brand frequently utilizes video tutorials, aesthetic product reveals, and behind-the-scenes content featuring founder Ariana Grande, who remains the central figure in most campaigns.
Grande’s direct involvement—both as the brand’s founder and as a key visual presence—has played a significant role in brand recognition. Promotional materials often feature her wearing products from each collection, alongside futuristic and space-themed visuals that reflect the brand’s identity.
R.E.M. Beauty also employs influencer partnerships, targeting Gen Z and beauty content creators for early product seeding and review campaigns. Products are often showcased through social media unboxings, get-ready-with-me videos, and brand-sponsored content.
The brand’s limited-edition launches have featured dedicated marketing pushes tied to cultural moments. Notably, the Wicked Collection (2024) was promoted alongside the release of [[Wicked: Part One|Wicked]], starring Grande as [[Glinda]]. Campaign assets included themed visuals, cinematic teasers, and stylized product sets referencing the film’s characters and aesthetics.
In April 2025, R.E.M. had a launch event and invited many content creators including [[Jake Warden]], [[Nia Ivy]], [[Patrick Starrr|Patrick Starr]] and more.<ref>{{Cite web |title=Trying Ariana's favorite products ! - Jake Warden on TikTok |url=https://www.tiktok.com/@jakewarden/video/7491451900504624415 |access-date=2025-07-10 |website=TikTok}}</ref><ref>{{Cite magazine |last=Aniftos |first=Rania |date=2025-04-04 |title=TikTok Star Nia Ivy Impresses Ariana Grande With Her Nicki Minaj Impression |url=https://www.billboard.com/music/music-news/tiktok-star-nia-ivy-ariana-grande-nicki-minaj-impression-1235939753/ |access-date=2025-07-10 |magazine=Billboard |language=en-US}}</ref><ref>{{Cite web |title=Put on a full beat with me to go to @arianagrande & @r.e.m.beauty NEW starlet liquid eyeshadow launch event 💖 - @patrickstarr on Instagram |url=https://www.instagram.com/reel/DISXkHYSAte/ |access-date=2025-07-10 |website=Instagram}}</ref>
===Diversity=== R.E.M. Beauty has emphasized diversity and inclusivity as central components of its brand identity since its launch in 2021. Campaign imagery and promotional content regularly feature models of varying skin tones, genders, ethnicities, and body types, reflecting the brand’s effort to appeal to a broad and representative audience.
The brand’s complexion products—most notably the Sweetener Concealer, launched in 2022 with 60 shades—reflect a commitment to catering to a wide range of skin tones and undertones. This inclusive approach has continued with subsequent releases, including the Hypernova Satin Matte Blush and foundation lines.
R.E.M. Beauty has also partnered with a diverse group of beauty influencers and content creators, prioritizing individuals from LGBTQ+ communities and underrepresented backgrounds. This strategy aligns with the brand’s messaging around self-expression and authenticity.
Founder Ariana Grande, who serves as Chairwoman of the brand, has spoken publicly about her intent to create a beauty space that is “for everyone,” echoing a broader shift in the cosmetics industry toward equity and representation.
== Sales == As a privately held company, R.E.M. Beauty does not regularly publish detailed sales figures. However, according to a report by Bloomberg, the brand generated significant consumer interest following its launch in November 2021, with multiple products from the debut collection selling out within hours.
In January 2023, it was reported that R.E.M. Beauty had produced approximately $15 million worth of inventory, according to bankruptcy filings by former parent company Forma Brands. These assets were later acquired by Ariana Grande in February 2023, reflecting the brand’s continued commercial potential during corporate restructuring.
The brand’s expansion into Ulta Beauty in April 2022 and Selfridges in November 2022 contributed to wider retail exposure, followed by a Sephora Europe rollout in late 2022. In 2024, the brand expanded further with new complexion and limited-edition product launches, including the Wicked Collection, which experienced strong initial demand tied to the film’s release. As of 2025, R.E.M. Beauty is valued at over US$500 million.<ref>{{Cite web |date=2025-07-23 |title=Ariana Grande's R.e.m. Beauty names former MAC Cosmetics GM as CEO |url=https://theindustry.beauty/ariana-grandes-r-e-m-beauty-names-former-mac-cosmetics-gm-as-ceo/ |access-date=2025-08-09 |language=en-US}}</ref>
== Awards == In May 2022, the cosmetic company won the award for "Best New Brand" at the [[Allure (magazine)|Readers' Choice Awards]] from [[Allure (magazine)|Allure]],<ref name=":0">{{cite web |date=May 16, 2022 |title=These Are the Winners of Our Allure Readers' Choice Awards for 2022 |url=https://www.allure.com/story/readers-choice-winners#newbrand |url-status=live |archive-url=https://web.archive.org/web/20220518152443/https://www.allure.com/story/readers-choice-winners |archive-date=May 18, 2022 |access-date=June 3, 2022 |work=[[Allure (magazine)|Allure]]}}</ref> with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual [[Allure (magazine)#Best of Beauty Awards|Best of Beauty Awards]].<ref name=":1">{{Cite web |last= |first= |date=September 13, 2022 |title=Best of Beauty 2022: Eye Makeup |url=https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners |access-date=February 1, 2023 |website=Allure |language=en-US |archive-date=January 29, 2023 |archive-url=https://web.archive.org/web/20230129185620/https://www.allure.com/story/best-of-beauty-eye-makeup-product-winners |url-status=live }}</ref>
{| class="wikitable sortable plainrowheaders" style="width: 100%;" |+ |- ! scope="col" | Award ! scope="col" | Year ! scope="col" | Category ! scope="col" | Recipient(s) and nominee(s) ! scope="col" style="width: 5%;" | Result ! scope="col" class="unsortable" | {{Abbr|Ref.|References}} |- ! scope="row" rowspan="2" | [[Allure (magazine)#Best of Beauty Awards|''Allure'' Best of Beauty Awards]] | rowspan="11" | 2022 | Best New Brand{{efn|name=readerschoice|Readers' Choice Award}} | rowspan="26" | r.e.m. beauty by Ariana Grande | {{won}} | style="text-align:center;"| <ref name=":0" /> |- | Best Eye Makeup (Length){{efn|name=readerschoice}} | {{won}} | style="text-align:center;"| <ref name=":1" /> |- ! scope="row"| [[Cosmopolitan (magazine)|''Cosmopolitan'' UK Beauty Awards]] | Best Concealer{{efn|''Cosmopolitan'' Winter Beauty Award}} | {{won}} | style="text-align:center;" |<ref>{{cite web|url=https://www.cosmopolitan.com/uk/beauty-hair/a42026038/winter-beauty-awards/|title=The 2022 Cosmopolitan Winter Beauty Awards|work=Cosmopolitan|date=November 23, 2022|access-date=December 13, 2022|archive-date=December 10, 2022|archive-url=https://web.archive.org/web/20221210125152/https://www.cosmopolitan.com/uk/beauty-hair/a42026038/winter-beauty-awards/|url-status=live}}</ref> |- ! scope="row"| Ex. Awards | Best Buzz Marketing/Influencer Program | {{won|place=Silver}} | style="text-align:center;"| <ref>{{cite web |url= https://www.eventmarketer.com/event/ex-awards-2022/|title=Fragrance Awards|date=January 3, 2022 }}</ref> |- ! scope="row"| [[Popsugar|Popsugar Beauty Awards]] | rowspan="2" | Best Liquid Eyeliner | {{won}} ! style="text-align:center;"| <ref>{{cite web|last1=Aberman |first1=Maddie |title=Beauty Awards 2022: Editors' Picks |url=https://www.popsugar.com/beauty/beauty-awards-2022-editors-picks-48740393|website=[[Popsugar]]}}</ref> |- ! scope="row" | [[Self (magazine)|''SELF'' Healthy Beauty Awards]] | {{won}} | style="text-align:center;" |<ref>{{cite web|url=https://www.self.com/gallery/best-eye-makeup-products-2022|title=The 12 Best Mascara, Eyeshadow, Eyeliner, and Brow Products of 2022|work=SELF|date=July 19, 2022 |access-date=July 28, 2022|archive-date=July 28, 2022|archive-url=https://web.archive.org/web/20220728120743/https://www.self.com/gallery/best-eye-makeup-products-2022|url-status=live}}</ref> |- ! scope="row" | [[Selfridges|Selfridges Beauty Awards]] | Launch of the Year | {{won}} | style="text-align:center;" |<ref>{{cite web|title=Selfridges Beauty Awards 2022|url=https://www.selfridges.com/GB/en/features/articles/beauty/selfridges-beauty-awards-2022/|work=[[Selfridges|Selfridges Beauty Awards]] |access-date=19 October 2022|url-status=live|archive-url=https://web.archive.org/web/20221019183924/https://www.selfridges.com/GB/en/features/articles/beauty/selfridges-beauty-awards-2022/|archive-date=19 October 2022}}</ref> |- ! scope="row" rowspan="3" | [[Webby Awards]] | Best Fashion & Beauty{{efn|name=peoplesvoice|People's Voice Winner}} | {{won}} | rowspan="2" style="text-align:center;" |<ref>{{Cite web |title=R.E.M. Beauty by Ariana Grande |url=http://winners.webbyawards.com/2022/websites-and-mobile-sites/general-websites-and-mobile-sites/fashion-beauty/207533/rem-beauty-by-ariana-grande |access-date=February 21, 2023 |website=[[Webby Awards]] |language=en |archive-date=February 23, 2023 |archive-url=https://web.archive.org/web/20230223155232/https://winners.webbyawards.com/2022/websites-and-mobile-sites/general-websites-and-mobile-sites/fashion-beauty/207533/rem-beauty-by-ariana-grande |url-status=live }}</ref> |- | Best Mobile User Interface{{efn|name=peoplesvoice}} | {{won}} |- | Best Mobile Visual Design - Aesthetic | {{won}} |- ! scope="row" | [[Woman & Home|Woman&Home Beauty Awards]] | Best Multitasker | {{won}} | style="text-align:center;" | <ref>{{cite magazine|last1=Derbyshire|first1=Rhiannon|title=Announcing our 2022 woman&home beauty awards winners!|url=https://www.womanandhome.com/beauty/womanandhome-beauty-awards/|magazine=[[Woman & Home]]|access-date=February 13, 2025}}</ref> |- ! scope="row" | [[Cosmopolitan (magazine)|''Cosmopolitan'' Holy Grail Beauty Awards]] | rowspan="10" | 2023 | Best Liquid Eyeliner | {{won}} | style="text-align:center;" |<ref>{{cite magazine|last1=Balsamo|first1=Lauren|url=https://www.cosmopolitan.com/style-beauty/beauty/a43553257/holy-grail-beauty-awards-2023/|title=Cosmopolitan's 2023 Holy Grail Beauty Awards|magazine=Cosmopolitan|date=May 1, 2023|access-date=May 8, 2023|archive-date=May 1, 2023 |archive-url=https://web.archive.org/web/20230501143204/https://www.cosmopolitan.com/style-beauty/beauty/a43553257/holy-grail-beauty-awards-2023/ |url-status=live}}</ref> |- ! scope="row" | [[Cosmopolitan (magazine)|''Cosmopolitan'' Readers’ Choice Beauty Awards]] | Best Celebrity Brand | {{won}} | style="text-align:center;" | <ref>{{cite magazine|last1=Balsamo|first1=Lauren|url=https://www.cosmopolitan.com/style-beauty/beauty/a44785248/readers-choice-beauty-awards-2023/|title=The 2023 Cosmopolitan Readers' Choice Beauty Awards|magazine=Cosmopolitan|date=September 6, 2023|access-date=November 23, 2023|archive-date=September 7, 2023|archive-url=https://web.archive.org/web/20230907232600/https://www.cosmopolitan.com/style-beauty/beauty/a44785248/readers-choice-beauty-awards-2023/|url-status=live}}</ref> |- ! scope="row" rowspan="2" | [[Glamour (magazine)|''Glamour'' Beauty Awards]] | Best Face Mist{{efn|name=glamourwellness|''Glamour'' Beauty & Wellness Awards}} | {{won}} | style="text-align:center;" rowspan="2" |<ref>{{cite web|url=https://www.glamour.com/glamour-beauty-wellness-awards-2023#drugstore%20&%20affordable%20skin|title=Introducing the 228 Best Beauty & Wellness Products of 2023 |work=Glamour|date=November 13, 2023|access-date=November 13, 2023|archive-date=November 13, 2023|archive-url=https://web.archive.org/web/20231113193751/https://www.glamour.com/glamour-beauty-wellness-awards-2023#drugstore%20&%20affordable%20skin|url-status=live}}</ref> |- | Best Eyeshadow{{efn|name=glamourwellness}} | {{won}} |- ! scope="row" | [[InStyle|''InStyle'' Best Beauty Buys]] | Best Liquid Eyeliner in the world | {{won}} | style="text-align:center;" |<ref>{{cite web|last1=Pai|first1=Deanna|url=https://www.instyle.com/best-makeup-products-2023-7546911|title=The Best Makeup Products of 2023|work=[[InStyle]]|date=June 20, 2023|access-date=September 3, 2023|archive-date=June 20, 2023|archive-url=https://web.archive.org/web/20230620230755/https://www.instyle.com/best-makeup-products-2023-7546911|url-status=dead}}</ref> |- ! scope="row" rowspan="2" | [[People for the Ethical Treatment of Animals|PETA's Libby Awards]] | Heroes — Favorite Celeb Cruelty-Free Beauty Brand | {{nom}} | style="text-align:center;" | <ref>{{cite web|url=https://libby-awards.peta2.com/|title=2023 Libby Awards — Heroes|publisher=People for the Ethical Treatment of Animals|access-date=December 1, 2023|archive-url=https://web.archive.org/web/20231108130531/https://libby-awards.peta2.com/|archive-date=November 8, 2023}}</ref> |- | Lifestyle — Favorite Cruelty-Free Beauty Product | {{nom}} | style="text-align:center;" | <ref>{{cite web|url=https://libby-awards.peta2.com/lifestyle/|title=2023 Libby Awards — Lifestyle|publisher=People for the Ethical Treatment of Animals|access-date=December 1, 2023|archive-url=https://web.archive.org/web/20231111114225/https://libby-awards.peta2.com/lifestyle/|archive-date=November 11, 2023}}</ref> |- ! scope="row"| [[Today (American TV program)|Shop Today Beauty Awards]] | Best Liquid Eyeshadow | {{won}} | style="text-align: center;" |<ref>{{cite web|last1= Ekman|first1=Audrey|url=https://www.today.com/shop/best-lip-products-beauty-awards-t281663 |title=Beauty Awards: The 8 best lip products, from glosses to balms, starting at $4|publisher=[[Today (American TV program)|Today]]|date=March 23, 2023}}</ref> |- ! scope="row"|[[The Sunday Times|Style Beauty Awards]] | Best Celebrity Brand | {{Nominated}} | style="text-align:center;" |<ref>{{cite magazine|url=https://www.thetimes.com/styleplay/beauty/competitions/style-beauty-awards-2024/|title=Style Beauty Awards 2023|magazine=[[The Times]]|access-date=April 28, 2023 |url-status=live |archive-url=https://web.archive.org/web/20230326163319/https://www.thetimes.co.uk/styleplay/beauty/competitions/style-beauty-awards-2023/|archive-date=March 26, 2023}}</ref> |- ! scope="row" | [[Vogue (magazine)|''Vogue'' Beauty Awards]] | The New Kid On The Block{{efn|name=voguebritish|Vogue British Beauty Awards}} | {{won}} | style="text-align:center;" |<ref>{{cite web|url=https://www.vogue.co.uk/article/winners-vogue-beauty-awards-2023|title=Meet The Winners Of The Vogue Beauty Awards 2023|work=[[British Vogue]]|date=April 20, 2023 |access-date=September 3, 2023|url-status=live |archive-url=https://web.archive.org/web/20230820133423/https://www.vogue.co.uk/article/winners-vogue-beauty-awards-2023 |archive-date=August 20, 2023}}</ref> |- ! scope="row" | [[Glamour (magazine)|''Glamour'' Beauty Awards]] | rowspan="3" | 2024 | Best Liquid Eyeliner{{efn|name=glamourwellness}} | {{won}} | style="text-align:center;" |<ref>{{cite magazine |last1=Robin |first1=Marci|title=The Best Drugstore & Affordable Makeup Products of 2024|url=https://www.glamour.com/gallery/beauty-awards-drugstore-makeup-product-winners |magazine=Glamour |date=November 12, 2024 |access-date=January 5, 2025 |archive-url=https://web.archive.org/web/20250101133520/https://www.glamour.com/gallery/beauty-awards-drugstore-makeup-product-winners |archive-date=January 1, 2025 |url-status=live}}</ref> |- ! scope="row" | [[People for the Ethical Treatment of Animals|PETA's Libby Awards]] | Lifestyle — Favorite Vegan and Cruelty-Free Eye Shadow | {{nominated}} | style="text-align:center;"| <ref>{{cite web|url=https://libby-awards.peta2.com/lifestyle/|title=2024 Libby Awards — Lifestyle|date=December 13, 2024 |publisher=People for the Ethical Treatment of Animals|access-date=December 13, 2024}}</ref> |- ! scope="row" |[[Self (magazine)|SELF Healthy Beauty Awards]] | Best Blush, Powder | {{won}} | style="text-align:center;"| <ref>{{cite web|url=https://www.self.com/story/healthy-beauty-awards-everyday-makeup-2024|title=2024 SELF Healthy Beauty Awards: 18 Makeup Products That Will Transform Your Everyday Routine|work=SELF|date=June 5, 2024 |access-date=February 26, 2025}}</ref> |- ! rowspan="2" scope="row"|[[Cosmopolitan (magazine)|''Cosmopolitan'' Readers’ Choice Beauty Awards]] | rowspan="2" |2025 |Best Celebrity Brand | {{nominated}} | rowspan="2" |<ref>{{cite web|url= https://www.cosmopolitan.com/style-beauty/beauty/a65321822/readers-choice-beauty-awards-2025/|title=Cosmopolitan's 2025 Readers' Choice Beauty Awards|access-date=September 3, 2025 |magazine=Cosmopolitan |date=September 3, 2025 }}</ref> |- |Best Highlighter | {{won}} |}
== Notes == {{notelist}}
== References == {{reflist}}
== External links == * {{official website|https://www.rembeauty.com/}}
{{Ariana Grande}}
[[Category:Cosmetics brands]] [[Category:Ariana Grande]] [[Category:Organizations established in 2021]]