{{Short description|American technology company}} {{COI|date=March 2022}}{{Notability|Companies|date=May 2026}}{{infobox company | name = Quantcast Corporation | type = Private | image = Quantcast offices, San Francisco (2019).jpg | image_caption = Quantcast offices in San Francisco (2019) | founded = {{start date|2006}} | key_people = {{Unbulleted list|Konrad Feldman (CEO)|Christopher Zimmerman (CTO)}} | hq_location_city = San Francisco, California | hq_location_country = U.S. | area_served = International | industry = SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)<ref>{{cite news | url=https://www.wsj.com/articles/SB124684239585598449 | title=Quantcast Shakes up Ad-Targeting model | publisher=The Wall Street Journal | first=Jessica E. | last=Vascellaro | date=2009-07-06}}</ref> | products = Quantcast Platform<br/>Quantcast Measure<br/>Quantcast Advertise | website = {{URL|https://www.quantcast.com/|quantcast.com}} | logo = Quantcast logo 2024.svg | module = {{infobox network service provider|child=yes}} }} '''Quantcast''' is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.<ref>{{Cite news |last=McEleny |first=Charlotte |date=2018-01-25 |title=Quantcast takes its first leap into Asia, launching in seven new markets |url=https://www.thedrum.com/news/quantcast-takes-its-first-leap-asia-launching-seven-new-markets |url-status=live |archive-url=https://web.archive.org/web/20260519142455/https://www.thedrum.com/news/quantcast-takes-its-first-leap-asia-launching-seven-new-markets |archive-date=2026-05-19 |access-date=2026-05-19 |work=The Drum |language=en-US}}</ref><ref>{{Cite news|url=https://www.quantcast.com/about-us/|title=About Quantcast|work=Quantcast|access-date=2017-08-28|language=en-US|archive-url=https://web.archive.org/web/20170826115746/https://www.quantcast.com/about-us/|archive-date=2017-08-26|url-status=live}}</ref>{{Primary source inline|date=May 2026}}
==History== Quantcast was launched in 2006.<ref>{{Cite web |title=Konrad Feldman Profile |url=https://www.bloomberg.com/profile/person/16731909 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20220929001455/https://www.bloomberg.com/profile/person/16731909?leadSource=uverify%20wall |archive-date=2022-09-29 |website=Bloomberg Businessweek}}</ref> The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.{{Citation needed|date=May 2026}}
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).<ref>{{cite web|url=http://gigaom.com/2010/06/14/419-audience-measurement-firms-race-to-the-finish-line-but-not-there-yet/|title=Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis|work=gigaom.com|date=2010-06-14|access-date=2014-04-19|archive-date=2014-04-07|archive-url=https://web.archive.org/web/20140407084128/http://gigaom.com/2010/06/14/419-audience-measurement-firms-race-to-the-finish-line-but-not-there-yet/|url-status=dead|last=Kaplan|first=David}}</ref>
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.<ref>{{Cite news |last=Ha |first=Anthony |date=2013-01-08 |title=Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation {{!}} TechCrunch |url=https://techcrunch.com/2013/01/08/quantcast-acquires-makegood/ |url-status=live |archive-url=https://web.archive.org/web/20241227064156/https://techcrunch.com/2013/01/08/quantcast-acquires-makegood/ |archive-date=2024-12-27 |access-date=2026-05-22 |work=TechCrunch |language=en-US}}</ref> The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like Comscore.<ref>Kaplan, David. (2013-01-08) [http://www.adexchanger.com/analytics/quantcast-acquires-ad-effectiveness-analyst-makegood-software/ Quantcast Acquires Ad Effectiveness Analyst MakeGood Software]. Adexchanger.com. Retrieved on 2014-04-19.</ref><ref>{{Cite news |last=Cook |first=John |date=2013-01-08 |title=Quantcast buys Seattle online ad startup MakeGood Software |url=http://www.geekwire.com/2013/quantcast-buys-seattle-online-ad-startup-makegood-software/ |url-status=live |archive-url=https://web.archive.org/web/20140407071812/http://www.geekwire.com/2013/quantcast-buys-seattle-online-ad-startup-makegood-software/ |archive-date=2014-04-07 |access-date=2026-05-22 |work=GeekWire |language=en-US}}</ref>
==References== {{reflist|colwidth=30em}}
==External links== * {{official website}}
Category:Digital marketing companies of the United States Category:Market research companies of the United States Category:Companies based in San Francisco Category:Web analytics Category:Web log analysis software Category:American companies established in 2006