{{Short description|UK polling company}} {{Use British English|date=June 2016}} {{Use dmy dates|date=November 2024}} {{Infobox company | name = Brandwatch Qriously | logo = Qriously logo.svg | image = | image_size = | image_alt = | image_caption = | type = Limited company | industry = Market research and public opinion polling | founded = 29 November 2010 | founder = Christopher Kahler<br/>Gerald Müller<br/>Abraham Müller | hq_location = Brandwatch | hq_location_city = Brighton | hq_location_country = United Kingdom | area_served = <!-- or: | areas_served = --> | key_people = | products = | brands = | services = | owner = <!-- or: | owners = --> | ratio = <!-- for BANKS ONLY --> | rating = <!-- for BANKS ONLY --> | website = {{url|https://www.brandwatch.com}} | footnotes = <ref>{{cite web|url=https://beta.companieshouse.gov.uk/company/07454208|title=Qriously Limited|publisher=Companies House|accessdate=18 June 2016}}</ref> }}
'''Brandwatch Qriously''' is a market research and polling company, owned by Brandwatch.<ref name="TC111">{{Cite web|title=Brandwatch turns its war chest on acquiring market research startup Qriously|url=https://techcrunch.com/2019/03/28/brandwatch-turns-its-war-chest-on-acquiring-market-research-startup-qriously/|access-date=17 September 2020|website=TechCrunch|date=28 March 2019 |language=en-US}}</ref> They are a member of the British Polling Council.<ref>{{Cite web|title=Officers / Members {{!}} British Polling Council|url=http://www.britishpollingcouncil.org/officers-members/|access-date=17 September 2020|website=www.britishpollingcouncil.org}}</ref> According to ''Bloomberg'', Brandwatch Qriously "provides an online service for measuring location-based public sentiments in real-time".<ref name="bloomberg.com">[https://www.bloomberg.com/Research/stocks/private/snapshot.asp?privcapId=128106525 "Qriously Ltd.: Private Company Information – Businessweek"]. </ref> The company's business model is based around developing advertisements within mobile apps which display questions for users to answer.<ref name="auto" />
==History== Brandwatch Qriously was co-founded by Austrians Christopher Kahler (CEO), Gerald Müller and Abraham Müller.<ref name="Guardian">{{cite news|last1=Kiss|first1=Jemima|title=Qriously: A question of keeping it simple|url=https://www.theguardian.com/media/2011/jul/18/qriously-mobile-startup-apps-advertising|accessdate=18 June 2016|work=The Guardian|date=18 July 2011}}</ref> The founders were working in China in 2007, where they created Urbian, a location-based mobile business that prefigured Foursquare. Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.<ref name="Guardian" />
They returned to Austria in 2010, and raised $1.6 million in venture capital from Accel Partners, based on setting up the company up in London.<ref name="Guardian" />
As of June 2015, Brandwatch Qriously had raised $5.1 million, and had 19 employees.<ref name="AdAge" /> Its Series A round was led by Spark Capital, and its previous backer Accel also participated.<ref name="auto">O'Hear, Steve. [https://techcrunch.com/2013/05/30/qriously/ "Qriously Raises $3.5 Million Led By Spark Capital For Its Question-Based Mobile Ad Network"]. </ref>
As of March 2018, the company is owned by Brandwatch.<ref name="TC111" /><ref>{{cite news |last1=Jane |first1=Bainbridge |title=Brandwatch buys Qriously |url=https://www.research-live.com/article/news/brandwatch-buys-qriously/id/5051892 |work=Research Live |date=29 March 2019 |language=en}}</ref>
==Political polling== Brandwatch Qriously claimed that their polls correctly predicted the outcome of the 2016 UK Brexit referendum and the 2016 Italian referendum.
On the day before the 2017 United Kingdom general election, Brandwatch Qriously and ''Wired'' published a poll showing voting intentions of 41% for Labour and 39% for the Conservatives. The final results were 41% and 44% respectively and so the poll did not correctly predict the outcome (which would have seen Labour as the largest party in terms of MPs, although not necessarily with a majority). However, the Brandwatch Qriously figure for Labour was closer than most of the mainstream polls in the run-up to the election.<ref>{{Cite news |first=Martin |last=Belam |orig-date=8 June 2017 |date=25 June 2017 |title=Seen the poll that shows a Labour victory? It's worth checking the methodology |url=https://www.theguardian.com/politics/2017/jun/08/seen-the-poll-showing-a-labour-lead-its-worth-checking-the-methodology |work=The Guardian |location=London |access-date=3 July 2018}}</ref>
On the day before the 2019 United Kingdom general election, Brandwatch published a poll using the company's technology showing voting intentions of 43.2% for the Conservatives, 30.4% for the Labour Party, and 11.6% for the Liberal Democrats.<ref>{{Cite web|title=General Election 2019: Qriously Prediction, Plus Survey and Social Data Analysis|url=https://www.brandwatch.com/blog/general-election-2019-qriously-prediction/|access-date=17 September 2020|website=Brandwatch|language=en-US}}</ref> The final results were 43.6% for the Conservatives, 32.2% for the Labour Party, and 11.6% for the Liberal Democrats.<ref>{{Cite web|title=Results of the 2019 General Election|url=https://www.bbc.com/news/election/2019/results|access-date=17 September 2020|website=BBC News|language=en-GB}}</ref>
==Worst name in ad-tech== In 2014, Qriously won ''Advertising Age''{{`s}} award for the "worst name in ad-tech", after voting in a poll, where it "beat" Vungle, Nanigans, AdsWizz, and Burt.<ref name="AdAge">{{cite news|last1=Kantrowitz|first1=Alex|title=There Are Many Terrible Ad-Tech Names, But This One Is the Worst|url=http://adage.com/article/digital/worst-ad-tech-qriously/293864/|accessdate=18 June 2016|work=Advertising Age|date=25 June 2014}}</ref>
==References== {{Reflist|30em}}
{{Adtech}} Category:Digital marketing companies of the United Kingdom Category:Internet properties established in 2010 Category:British companies established in 2010