{{Infobox company |name = Qcue Inc. |type = Private |industry = Internet, Computer software |foundation = Austin, Texas |location_city = Austin, Texas |location_country = United States |area_served = Worldwide |homepage = {{URL|http://www.qcue.com/|Qcue.com}} }}
'''Qcue''' is an Austin-based company that offers dynamic and time-based pricing solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.
==History and clients==
In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the San Francisco Giants of Major League Baseball, who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers.<ref>{{cite web |url= http://sportsillustrated.cnn.com/vault/article/magazine/MAG1151990/index.htm|archive-url= https://web.archive.org/web/20140112031703/http://sportsillustrated.cnn.com/vault/article/magazine/MAG1151990/index.htm|url-status= dead|archive-date= January 12, 2014|title=Tickets With Flex| date=February 23, 2009|publisher=Sports Illustrated. |access-date=January 18, 2013}}</ref>
Later in 2009, the Dallas Stars became the first National Hockey League club to launch dynamic pricing.<ref>{{cite web |url= http://www.nhl.com/ice/news.htm?id=498043|title=Stars expand notion of premium pricing for tickets|date=September 9, 2009|publisher=Associated Press|access-date=January 18, 2013}}</ref>
In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue.<ref>{{cite web |url= http://www.bizjournals.com/sanfrancisco/stories/2010/02/08/daily8.html|title=Giants expand dynamic pricing to all seats|date=February 8, 2010|publisher=The Business Journals Digital Network |access-date=January 18, 2013}}</ref> Additionally, the Utah Jazz and two other National Basketball Association organizations launched dynamic pricing using Qcue.<ref>{{cite web |url= http://www.sportsbusinessdaily.com/Journal/Issues/2010/08/20100816/This-Weeks-News/NBA-Clubs-Adopt-Dynamic-Pricing.aspx|title=NBA clubs adopt dynamic pricing|date=August 16, 2010|publisher=Sports Business Journal. |access-date=January 18, 2013}}</ref> In July 2010, Qcue partnered with Major League Baseball Advanced Media and Tickets.com to display prices on team webpages.<ref>{{cite web|url=http://www.statesman.com/blogs/content/shared-gen/blogs/austin/startups/entries/2010/07/21/qcue_scores_deal_with_major_le.html|title=Qcue partners with Major League Baseball|date=July 21, 2010|publisher=Austin American Statesman.|access-date=January 18, 2013|archive-date=January 12, 2014|archive-url=https://web.archive.org/web/20140112103507/http://www.statesman.com/blogs/content/shared-gen/blogs/austin/startups/entries/2010/07/21/qcue_scores_deal_with_major_le.html/|url-status=dead}}</ref> In 2011, additional professional sports organizations signed with Qcue, including the Oakland A’s, St. Louis Cardinals<ref>{{cite web|url=http://www.statesman.com/blogs/content/shared-gen/blogs/austin/theticker/entries/2011/01/19/qcue_adds_st_louis_cardinals_o.html|title=Qcue adds St. Louis Cardinals, Oakland A's as customers|date=January 19, 2011|publisher=Austin American Statesman|access-date=January 18, 2013|archive-date=January 12, 2014|archive-url=https://web.archive.org/web/20140112103803/http://www.statesman.com/blogs/content/shared-gen/blogs/austin/theticker/entries/2011/01/19/qcue_adds_st_louis_cardinals_o.html/|url-status=dead}}</ref> and New York Mets.<ref>{{cite web |url= http://newyork.mets.mlb.com/news/press_releases/press_release.jsp?ymd=20111004&content_id=25483394&vkey=pr_nym&fext=.jsp&c_id=nym |archive-url= https://web.archive.org/web/20111014215117/http://newyork.mets.mlb.com/news/press_releases/press_release.jsp?ymd=20111004&content_id=25483394&vkey=pr_nym&fext=.jsp&c_id=nym |url-status= dead |archive-date= October 14, 2011 |title=Mets rescale ticket pricing for 2012 leading to lower prices for most season ticket holders|date=October 4, 2011|publisher=New York Mets|access-date=January 18, 2013}}</ref>
At the start of the 2012 season, Qcue had 15 Major League Baseball clients.<ref>{{cite web|url=http://www.ticketnews.com/news/Dynamic-pricing-trend-sweeps-across-Major-League-Baseball021222303|title=Dynamic pricing trend sweeps across Major League Baseball|date=February 22, 2012|publisher=Ticket News|access-date=January 18, 2013|archive-date=April 26, 2012|archive-url=https://web.archive.org/web/20120426215639/http://www.ticketnews.com/news/Dynamic-pricing-trend-sweeps-across-Major-League-Baseball021222303|url-status=dead}}</ref> Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals.<ref>{{cite web |url= http://www.sportsbusinessdaily.com/Journal/Issues/2012/10/22/Franchises/Dynamic.aspx|title = Dynamic pricing comes to MLB postseason|date=October 22, 2012|publisher=Sports Business Journal|access-date=January 18, 2013}}</ref>
In 2013, the Texas Rangers selected Qcue.<ref>{{cite web |url= http://texas.rangers.mlb.com/news/article.jsp?ymd=20130108&content_id=40889536&vkey=pr_tex&c_id=tex|archive-url= https://web.archive.org/web/20130131204201/http://texas.rangers.mlb.com/news/article.jsp?ymd=20130108&content_id=40889536&vkey=pr_tex&c_id=tex|url-status= dead|archive-date= January 31, 2013|title=Texas Rangers announce individual ticket pricing and on-sale details for 2013, including team's first ever dynamic pricing|date=January 8, 2013|publisher=Texas Rangers|access-date=January 18, 2013}}</ref>
==Awards and recognitions== In 2007, Qcue won business plan competitions through the McCombs School of Business Moot Corp and the Rice Business Plan Competition sponsored by the Rice Alliance for Technology and Entrepreneurship.<ref>{{cite web |url= https://money.cnn.com/2008/04/08/smbusiness/qcue.fsb/index.htm |archive-url= https://web.archive.org/web/20080412022017/http://money.cnn.com/2008/04/08/smbusiness/qcue.fsb/index.htm |url-status= dead |archive-date= April 12, 2008 |title=Death to scalpers|date= April 10, 2008|publisher=Fortune Small Business|access-date=July 25, 2016}}</ref>
In 2011, Qcue was named one of ''Fast Company''{{'}}s 10 Most Innovative Companies in Sports.<ref>{{cite web |url=http://www.fastcompany.com/1738653/the-10-most-innovative-companies-in-sports|date=March 31, 2011|title=The 10 Most Innovative Companies in Sports. |publisher=Fast Company | access-date=January 18, 2013}}</ref>
In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by ''Fast Company'' and the 3rd Most Innovative Company in Sports behind Nike and the NBA.<ref>{{cite web |url=http://www.fastcompany.com/most-innovative-companies/2013/qcue|date= February 11, 2013 |title=Most Innovative Companies 2013. |publisher=Fast Company | access-date=May 13, 2014}}</ref>
==See also== *Time-based pricing
==References==
{{Reflist}}
Category:Companies based in Austin, Texas Category:Privately held companies based in Texas Category:Software companies of the United States Category:American companies established in 2007