{{Short description|Memoir by Leda Sanford}} {{about|the 2010 book|pure moxie|boldness}} {{Infobox book | author = Leda Sanford | pub_date = 2010 | publisher = iUniverse | genre = Memoir | image = File:Pure_Moxie.jpg }} {{italic title}} '''Pure Moxie''' is a memoir by Leda Sanford, the first female publisher of a major national magazine, The American Home.<ref>Paul Liberatore, "Leda Sanford's memoir recalls glass-ceiling-breaking publishing career," ''The Marin Independent Journal'', November 30, 2010 [http://www.marinij.com/lifestyles/ci_16703970]</ref> The memoir - self-published in 2010 by iUniverse - highlights Sanford's career in magazine publishing.<ref name="summary">{{cite web |url=http://puremoxiebook.com/summary_278.html |title=Leda Sanford |accessdate=2011-02-16 |url-status=dead |archiveurl=https://web.archive.org/web/20110715132341/http://puremoxiebook.com/summary_278.html |archivedate=2011-07-15 }}</ref>
A review that ran in the Pacific Sun (newspaper) said ''Pure Moxie'' "is a book that is both a nostalgic look back (it's dedicated to Betty Friedan) at the post-Mad Men era—when General Motors and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."<ref>J.E. Vader, "Citizen Moxie," ''Pacific Sun,'' January 6, 2011 {{cite web |url=http://www.pacificsun.com/news/show_story.php?id=2632 |title=PacificSun.com : On the write track |accessdate=2011-02-16 |url-status=dead |archiveurl=https://web.archive.org/web/20110715032414/http://www.pacificsun.com/news/show_story.php?id=2632 |archivedate=2011-07-15 }}</ref>
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Category:2010 non-fiction books Category:American memoirs Category:English-language non-fiction books {{memoir-stub}}