{{Short description|American women's lifestyle website}} {{Infobox company | name = PureWow | logo = PureWow logo.png | type = Private | founded = 2010 | industry = Media | parent = Gallery Media Group | location_city = New York, New York | homepage = [http://www.purewow.com/ www.purewow.com] }}
'''PureWow''' is an American digital media company that publishes women's lifestyle content.<ref>{{cite news|url=https://www.forbes.com/most-promising-companies/list/|newspaper=Forbes|date=January 2014|title=America's Most Promising Companies}}</ref> Acquired by Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and Generation X,<ref>{{cite web |url=http://www.inc.com/christine-lagorio/purewow-founder-on-understanding-women.html| website= Inc.|date= July 2013|title= Everything You Know About Marketing To Women Is Wrong}}</ref><ref name = wsj>{{cite web | url = https://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 | title = Gary Vaynerchuk Acquires Women’s Publisher PureWow | publisher = Wall Street Journal | accessdate = 8 March 2017}}</ref> including fashion, beauty, home decor, recipes, entertainment, travel, technology,<ref>{{cite news|url=http://pando.com/2012/10/18/purewows-million-ladies-think-they-love-wine-but-they-really-love-tech/|website=Pando.com|date=October 2012|title=PureWow's audience of a million ladies think they love wine, but they really love tech}}</ref> literature, wellness and money.
== History ==
PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl, among others. In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first editor-in-chief. In August 2014, PureWow was listed as no. 352 on Inc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies.<ref>{{cite web|title=The 2014 Inc. 5000|url=http://www.inc.com/inc5000/list/2014|website=www.inc.com|publisher=The Editors of Inc.|accessdate=11 September 2014}}</ref> In May 2015, PureWow raised $2.5 million.<ref>{{cite web|last1=Sluis|first1=Sarah|title=Deals By The Dozen: Recapping The Hot Year In Publisher M&A|url=http://adexchanger.com/publishers/deals-by-the-dozen-recapping-the-hot-year-in-publisher-ma/|website=AdExchanger.com|publisher=AdExchanger|accessdate=11 January 2016}}</ref>
In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.<ref name = adweek>{{cite web | url = http://www.adweek.com/agencyspy/gary-vaynerchuck-acquires-purewow-launches-the-gallery/123286 | title = Gary Vaynerchuk Acquires PureWow, Launches The Gallery | publisher = AdWeek | accessdate = 8 March 2017}}</ref>
== Editions ==
PureWow publishes national content as well as local content for New York City, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.<ref>{{cite news|url=https://online.wsj.com/news/articles/SB10001424052702303722604579113691106542928|newspaper=Wall Street Journal|date=October 2013|title=Making Money Fun Again}}</ref> PureWow articles are distributed via its website PureWow.com,<ref>{{cite news|url=https://www.forbes.com/sites/meghancasserly/2013/08/20/the-100-best-websites-for-women-2013/|newspaper=Forbes|date=December 2013|title=The 100 Best Websites for Women 2013}}</ref> email, and over social media channels.
== References == {{reflist|2}}
Category:Digital media Category:Companies based in New York (state)