{{Short description|Online advertising company}} {{Infobox company | name = PubMatic, Inc. | logo = | type = Public | traded_as = {{nasdaq|PUBM}} | industry = Online Advertising | fate = | predecessor = <!-- or: | predecessors = --> | successor = <!-- or: | successors = --> | founded = {{Start date and age|2006}} | founder = {{unbulletedlist| * Amar Goel * Anand Das * Mukul Kumar * Rajeev Goel}} | defunct = <!-- {{End date|YYYY|MM|DD}} --> | hq_location_city = Redwood City, California | area_served = | key_people = {{unbulletedlist| * Amar Goel (chairman) * Cathie Black (director) * Rajeev Goel (CEO)}} | products = | owner = | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = {{URL|pubmatic.com}} }}
'''PubMatic, Inc.''' develops and implements online advertising software and strategies for the digital publishing and advertising industry.<ref>{{cite news |last1=Demos |first1=Telis |title=Ad Platform PubMatic Working on IPO |url=https://www.wsj.com/articles/SB10001424052702303496804579369491668763388 |newspaper=Wall Street Journal |date=8 February 2014}}</ref><ref name="Mena2012">{{cite book |author=Jesus Mena|title=Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)|url=https://books.google.com/books?id=-AP0TS_JDtkC&pg=PA269|date=2 May 2012|publisher=CRC Press|isbn=978-1-4398-8191-0|pages=269–}}</ref> PubMatic's sell-side,<ref name=Insider/> real-time programmatic ad transaction advertising software<ref name=CNBC/> puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,<ref>[https://www.zdnet.com/home-and-office/networking/pubmatic-helps-online-publishers-make-money/ "PubMatic helps online publishers make money"]. ''ZDNet''. Tom Foremski | October 22, 2009</ref> while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.<ref>[http://www.mumbrella.asia/2015/12/ad-tech-firms-turn-and-pubmatic-retrench-staff/ "Ad tech firms Turn and Pubmatic retrench staff"]. ''Mumbrella'', Greg Armshaw, December 2015.</ref>
==History== PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar.<ref>[http://www.business-standard.com/article/companies/compressing-time-revolutionising-advertising-114062300008_1.html "Compressing time, revolutionising advertising"]. ''Business Standard''. Indira Kannan June 23, 2014</ref> PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO,<ref>[http://www.businessinsider.com/amid-whispers-of-a-300-million-buyout-offer-pubmatic-hires-an-ipo-ready-cfo-2011-11 "Amid Whispers Of A $300 Million Buyout Offer, PubMatic Hires An IPO-Ready CFO"]. ''Business Insider'', Nicholas Carlson. Nov. 15, 2011</ref> and in 2012 PubMatic raised $45 million from investors.<ref>[http://www.adweek.com/news/technology/pubmatic-raises-45-million-ipo-acquisitions-mind-140955 "PubMatic Raises $45 Million With IPO, Acquisitions in Mind"]. ''Adweek'', By Tim Peterson. June 6, 2012</ref>
In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million.<ref>{{cite web|last1=Kantrowitz|first1=Alex|title=PubMatic Acquires Mobile Ad Server Mocean Mobile|url=http://adage.com/article/digital/pubmatic-acquires-mobile-ad-server-mocean-mobile/293266/|website=adage.com|date=May 19, 2014}}</ref>
In 2015, PubMatic opened an office in Latin America.<ref>[http://www.mediapost.com/publications/article/257615/hispanic-agency-latinon-taps-adaptive-for-programm.html "Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling"]. ''MediaPost'', by Tyler Loechner September 2, 2015</ref>
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.<ref>[http://www.computerworlduk.com/cloud-computing/pubmatic-cloud-chief-on-his-six-figure-aws-hidden-cost-horror-show-3639325/ "Pubmatic swaps AWS for OpenStack after public cloud hidden-cost horror show"]. ''ComputerWorld UK'', Tamlin Magee April 28, 2016</ref>
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent.<ref name=Insider>[https://www.businessinsider.com/the-advertising-companies-trying-to-save-third-party-cookies-2020-12 "20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away"]. ''Business Insider''</ref>
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.<ref>[https://www.globenewswire.com/news-release/2020/02/20/1987801/0/en/PubMatic-Releases-OpenWrap-SDK-to-Enhance-Header-Bidding-Options-for-Mobile-Publishers.html "PubMatic Releases OpenWrap SDK to Enhance Header Bidding Options for Mobile Publishers"]. ''Globe Newswire''</ref>
In November 2020, PubMatic filed for an IPO in Nasdaq.<ref>[https://www.nasdaq.com/articles/pubmatic:-strong-fundamentals-but-a-lofty-price "PubMatic: Strong Fundamentals but a Lofty Price"]. ''Nasdaq''</ref> The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year.<ref name=CNBC>[https://www.cnbc.com/2020/12/09/pubmatic-an-ad-tech-company-pops-nearly-50percent-on-debut-.html "PubMatic, a 14-year-old ad tech company, pops nearly 50% on IPO"]. ''CNBC''</ref>
In September 2025, PubMatic filed a lawsuit against Google over anti-competitive behavior. <ref>{{Cite web |title=PubMatic sues Google as challenges to ad-tech dominance mount {{!}} Marketing Dive |url=https://www.marketingdive.com/news/pubmatic-sues-google-challenges-ad-tech-dominance-mount/759533/ |access-date=2025-09-09 |website=www.marketingdive.com |language=en-US}}</ref> ==Activities== PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.<ref>{{cite web|last1=Cheredar|first1=Tom|title=Ad tech startup PubMatic reportedly preparing an IPO valued at $1B|url=https://venturebeat.com/2014/02/08/ad-tech-startup-pubmatic-reportedly-preparing-an-ipo-valued-at-1b/|website=venture beat|date=8 February 2014}}</ref><ref name="McAllisterWest2013">{{cite book|author1=Matthew P. McAllister|author2=Emily West|title=The Routledge Companion to Advertising and Promotional Culture|url=https://books.google.com/books?id=X4YKc5PQdP0C&pg=PA105|year=2013|publisher=Routledge|isbn=978-0-415-88801-1|pages=105–}}</ref> The company also produces quarterly reports about advertising prices.<ref name="BelewElad2009">{{cite book|author1=Shannon Belew|author2=Joel Elad|title=Starting an Online Business All-in-One Desk Reference For Dummies|url=https://books.google.com/books?id=7iTQoE5gEkQC&pg=PT259|date=16 March 2009|publisher=John Wiley & Sons|isbn=978-0-470-48370-1|pages=259–}}</ref><ref name="Detrani2016">{{cite book|author=Jason R. Detrani|title=Journalism: Theory and Practice|url=https://books.google.com/books?id=HulMBgAAQBAJ&pg=PA285|date=19 April 2016|publisher=CRC Press|isbn=978-1-4665-6190-8|pages=285–}}</ref><ref>[http://digiday.com/publishers/publishers-finally-getting-hang-mobile-ads-close-gap-desktop/ "Publishers are finally getting the hang of mobile ads, close the gap with desktop"]. ''Digiday'', Garett Sloane October 15, 2015.</ref>
==References== {{reflist}}
==External links== *[http://www.pubmatic.com/ Official Website]
Category:Marketing companies established in 2006 Category:Indian companies established in 2006 Category:Digital marketing companies of India Category:Online advertising services and affiliate networks Category:2020 initial public offerings Category:Companies listed on the Nasdaq