{{Short description|Indian clothing and accessories retailer}} {{for|the record label|Provogue Records}} {{Use dmy dates|date=September 2018}} {{Use Indian English|date=September 2018}} {{More citations needed|date=January 2016}} {{Infobox company | name = Provogue | logo = Provogue logo.svg | type = | foundation = 1997 | location = Mumbai, India | industry = Retail | key_people = {{plainlist| *Nikhil Godika (Director) *Vivek Chopra (Director) *Pravin Prabhakar (CEO)}} | products = Luggage, Bags | revenue = | num_employees = 25 | homepage = {{URL|http://www.provogue.com/}} | footnotes = }} '''Provogue''' is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.
==Sponsorship== Provouge was the apparel sponsor of Indian cricket league.<ref>{{Cite web |date=2008-10-03 |title=ICL ropes in big brands for season two sponsorship |url=https://www.financialexpress.com/archive/icl-ropes-in-big-brands-for-season-two-sponsorship/368882/ |access-date=2023-08-01 |website=Financialexpress |language=en}}</ref> They also became the kit sponsor of Rajasthan Royals in 2015 and the deal was ended in 2017. As of 2010, Hrithik Roshan was the brand ambassador for Provogue.<ref>{{cite web|url=http://www.thaindian.com/newsportal/entertainment/hrithik-roshan-is-provogues-brand-ambassador_100258523.html |title=Hrithik Roshan is Provogue's Brand Ambassador |publisher=Thaindian.com |date= |accessdate=2010-08-06}}</ref> while Mahesh Babu is the brand ambassador for Provogue in South India.<ref>{{cite web|url=http://www.idlebrain.com/news/functions/maheshbabu-provogue.html |title=Mahesh Babu as Provogue brand ambassador}}</ref>
==Products==
As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.{{citation needed|date=January 2016}}
==Stores==
There are over 50<ref name=report /> Provogue stores located across 40 cities in India.
On 1 July 2013, Provogue announced the launch of its e-commerce business portal.<ref name=report>{{cite web|title=Provogue annual report 2014|url=http://www.moneycontrol.com/annual-report/provogueindia/PI31/2014|website=Moneycontrol.com|publisher=Provogue}}</ref>
On 18 September 2019, a bench of the National Company Law Tribunal (NCLT) in Mumbai ordered the liquidation of readymade garment maker Provogue (India) Ltd after lenders did not agree on the offers on the table for the company.<ref>{{Cite news |last=Rebello |first=Joel |date=2019-09-18 |title=Fashion company Provogue set to be liquidated |work=The Economic Times |url=https://economictimes.indiatimes.com/markets/stocks/news/fashion-company-provogue-set-to-be-liquidated/articleshow/71177395.cms |access-date=2023-08-01 |issn=0013-0389}}</ref>
Provogue is being acquired by Rajkot-based investment firm Plutus Investments and Holding Private Limited for under Rs.100 crore, according to an order delivered by the national company law tribunal (NCLT) as a going concern after NCLT ordered its liquidation way back in October 2019.
==Recognitions== The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.{{citation needed|date=January 2016}}
==References== {{reflist}}
==External links== * http://www.provogue.com * https://www.facebook.com/provogue * https://www.instagram.com/provogue_india_official
Category:Companies based in Mumbai Category:Retail companies of India Category:Textile companies of India Category:Retail companies established in 1997 Category:1997 establishments in Maharashtra Category:Clothing brands of India Category:Sportswear brands Category:Companies formerly listed on the Bombay Stock Exchange Category:Companies formerly listed on the National Stock Exchange of India