GEMA Awards

{{Short description|Entertainment promotion awards}} The '''Global Entertainment Marketing Academy Awards''' ('''GEMA Awards'''; formerly known as the '''PromaxBDA Awards''' and the '''Promax Awards''') are for entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets.<ref>{{cite news|url= https://www.variety.com/article/VR1117897883.html?categoryid=19&cs=1&query=promax+award|publisher= Variety| title= Promax & BDA skeds Euro speakers| date= January 6, 2004| author= Bobbie Whiteman}}</ref><ref name="Daily Brand">{{cite web |date=May 1, 2009 |title=Colin Mangham to Judge Promax/BDA Awards |url=http://www.thedailybrand.com/WordPress/?p=220 |url-status=dead |archive-url=https://web.archive.org/web/20091109013434/http://www.thedailybrand.com/WordPress/#post-220 |archive-date=2009-11-09 |access-date=March 24, 2010 |website=blog  |publisher=The Daily Brand |department=News }}</ref>

The Global Entertainment Marketing Academy Awards (branded as "GEMA Awards") sponsors awards competitions at the global level which include Music, Sports, Video Games, Film, TV and Streaming, as well regional awards for TV and Streaming across North America, Latin America, Europe, the United Kingdom, Africa, Asia, India, and Australia and New Zealand. There is also a competition at the local level in the United States and Canada.

The awards categories include network TV, TV stations, cable networks, cable systems, network radio, radio stations, syndication distributors, and interactive media. At one point, they also included the Brandon Tartikoff Award,<ref>{{cite news|url=https://www.variety.com/article/VR1117797481.html?categoryid=14&cs=1&query=promax+conference|title= Wolf, Mandabach at Promax| author= Mary Sutter| date= April 19, 2001 | work=Variety}}</ref> although it has not been awarded in several years. In 2024, Promax rebranded as The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries.<ref>{{Cite web |last=Schneider |first=Michael |date=2024-02-06 |title=Promax Rebrands as the Global Entertainment Marketing Academy; Adds Film, Sports, Music and Gaming Verticals (EXCLUSIVE) |url=https://variety.com/2024/tv/news/promax-global-entertainment-marketing-academy-1235898722/ |access-date=2024-05-02 |website=Variety |language=en-US}}</ref>

Winners in the past have included FX Networks, Showtime, Red Bee Media, HBO, A&E Networks, 4Creative, S4C Ysgolion,<ref>{{Cite web |title=S4C Ysgolion (Schools) 1993 – 1999 Branding {{!}} TVARK |url=https://tvark.org/branding/s4c/s4c-learning/s4c-learning-1993 |access-date=2025-07-16 |language=en-GB}}</ref> 5Creative, Les Télécréateurs Paris,<ref>{{cite web|url=http://blog.lenodal.com/index.php?/plugin/tag/promax|title=BLOG.lenodal.com : actualité des identités [télé]visuelles|website=blog.lenodal.com}}</ref><ref>{{cite web|url=http://blog.lenodal.com/index.php?/archives/0256-Les-laureats-francais-des-Promax-World-2014.html|title=BLOG.lenodal.com : Les lauréats français des Promax World 2014|website=blog.lenodal.com}}</ref> Rogers Media, and Bell Media Agency.<ref>{{cite web |url=https://www.promax.org/docs/default-source/pdfs/global-excellence-2018.pdf |title=PromaxBDA Promotion, Marketing & Design Awards 2018 |publisher=Promax |access-date=20 June 2020}}</ref><ref>{{cite web |url=https://www.bellmedia.ca/the-lede/press/bell-media-takes-home-18-promax-awards/ |title=Bell Media Takes Home 18 Promax Awards |author= |date=2019-06-11 |website=Bell Media |access-date=2020-06-20}}</ref>

==Promax and Broadcast Design Association== Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax.<ref>{{cite web|url=http://www.promaxbda.org/about.asp?n=promaxbda|publisher=PromaxBDA|access-date=2009-04-19|title=WHO IS PROMAX·BDA?|url-status=dead|archive-url=https://web.archive.org/web/20090419223450/http://www.promaxbda.org/about.asp?n=promaxbda|archive-date=2009-04-19}}</ref>

The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

== The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) == Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives).<ref>{{cite web|url=http://www.museum.tv/eotv/broadcastpro.htm|title=The Museum of Broadcast Communications - Encyclopedia of Television - Broadcast Promotion and Marketing Executives|website=www.museum.tv}}</ref> A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (GEMA).

The association holds conferences, award competitions and online publications <ref>{{cite web| url= http://www.multichannel.com/article/450864-VISIONARIES_INNOVATORS_POWER_BROKERS_40_Under_Forty.php| publisher= Multichannel news| date= March 29, 2010| title= VISIONARIES INNOVATORS POWER BROKERS: 40 Under Forty| access-date= May 4, 2010| archive-date= September 4, 2012| archive-url= https://web.archive.org/web/20120904235619/http://www.multichannel.com/article/450864-Visionaries_Innovators_Power_Brokers_40_Under_Forty.php| url-status= dead}}</ref> for their members, and present networking opportunities.<ref name ="Daily Brand"/> Stacy La Cotera is the current President & CEO.<ref>{{cite web|url=https://brief.promax.org/article/promax-president-ceo-stacy-la-cotera-sets-stage-for-next-chapter|title=Stacy La Cotera Appointed CEO of Promax |date=July 2022 }}</ref> The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies. Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group,<ref>{{cite web|url=https://www.promax.org/about/|publisher=PromaxBDA|title=About: Board of Directors |access-date=26 June 2023}}</ref> Lisa Gregorian, President & CMO, Warner Bros. Television Group,<ref>{{cite web|url=https://www.warnerbros.com/studio/wb-executives/divisional-executives/lisa-gregorian|title=Lisa Gregorian|website=www.warnerbros.com|access-date=2018-05-24|archive-date=2018-05-24|archive-url=https://web.archive.org/web/20180524221734/https://www.warnerbros.com/studio/wb-executives/divisional-executives/lisa-gregorian|url-status=dead}}</ref> Adam Stotsky, Pres. and GM, E!,<ref>{{cite web|url=https://www.hollywoodreporter.com/news/promaxbda-names-two-co-chairmen-24511|title=PromaxBDA names two co-chairmen|website=The Hollywood Reporter|date=10 June 2010}}</ref> and Mike Benson, Head of Marketing, Amazon Prime Video.<ref>https://www.linkedin.com/in/mibenson/ {{Self-published source|date=June 2022}}</ref>

==References== {{reflist|2}}

Category:Advertising awards Category:Television awards Category:Television presentation Category:Awards established in 1956 Category:Organizations established in 1956 Category:1956 establishments in the United States Category:1997 mergers and acquisitions Category:Television organizations Category:Organizations based in Los Angeles Category:Organisations based in Singapore