{{Short description|Turkish fashion brand}} {{Use dmy dates|date=November 2015}} {{Infobox company | name = Vakko | logo = File:Vakko_Turkish_fashion_company.png | logo_size = 100px | image = File:Vakko store on Bağdat Avenue, Istanbul, December 2022.jpg | image_size = | image_caption = Vakko department store in December 2022 | caption = | type = | genre = | company_slogan = | fate = | predecessor = | successor = | foundation = {{start date and age|1934}} | founder = [[Vitali Hakko]] | defunct = | location_city = [[Istanbul]] | location_country = [[Turkey]] | location = | locations = | area_served = | key_people = [[Cem Hakko]] (President) <br/> [[Jaklin Guner]] (CEO) | industry = [[Fashion industry|Fashion]] | products = [[Luxury goods]] | services = | revenue = {{increase}} $424 million (2023) | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = [http://www.vakko.com vakko.com] | footnotes = | intl = }} [[File:VakkoStore.jpg|thumb|280px|Vakko Nişantaşı in Harbiye, [[Şişli]], [[Istanbul Central Business District]]]] '''Vakko''' is a Turkish [[luxury goods|luxury]] fashion company<ref>{{cite web|url=http://www.archdaily.com/12556/vakko-headquarters-and-power-media-center-rex/|title=Vakko Headquarters and Power Media Center / REX|date=10 February 2009 |publisher=Arch Daily|access-date=25 April 2012}}</ref> founded by [[Vitali Hakko]] (d. 2007) survived by his son [[Cem Hakko]].<ref>{{cite news |title=Türkiye moda devini uğurladı |url=https://www.hurriyet.com.tr/gundem/turkiye-moda-devini-ugurladi-7855885 |access-date=14 May 2024 |work=Hurriyet |date=12 December 2007 |language=tr}}</ref> It produces and retails textiles, leather goods, and accessories.<ref name="reuters">{{cite web|url=https://www.reuters.com/finance/stocks/companyProfile?symbol=VAKKO.IS|title=Vakko Tekstil ve Hazir Giyim Sanayi Isletmeleri AS (VAKKO.IS)|publisher=Reuters|access-date=25 April 2012}}</ref><ref>Karen M. Morin, Jeanne Kay Guelke – 2007 – Aperçu – Autres éditions</ref><ref>Turkey – Page 192 Rosie Ayliffe, Marc S. Dubin, Terry Richardson – 2003</ref><ref>Istanbul City Guide</ref>
Vakko also operates luxury department stores under the '''Vakko''' name at [[Zorlu Center]], [[İstinye Park]], [[Akmerkez]], [[Vadi Istanbul]], and [[Akasya]] malls and on [[Bağdat Avenue|Bağdat Caddesi]] in [[Kadıköy|Suadiye]] (Asian side); in Ankara at Atakule and Armada malls, and in İzmir at Hilltown and Istinye Park İzmir malls. It also operates boutiques under the '''Vakkorama, Vakko Couture, Vakko Wedding, Vakko L'Atelier, '''and''' Vakko Home''' names, as well as '''Vakko Outlet''' locations.<ref>[https://www.vakko.com/en/stores/ "Stores", Vakko official website]</ref> [[File:VAKKO.jpg|thumb|280px|Vakko Hilltown İzmir mall in Yalı, [[Karşıyaka]], [[İzmir]]]]
In 1962, Vakko's eight-story flagship store on [[İstiklal Avenue]] in [[Beyoğlu]] was the first modern [[Department Store Historic District|department store]] in Turkey.<ref>[https://www.vakko.com/en/heritage/ "Heritage", Vakko website]</ref> It operated until 2006, when it became a branch of [[Mango (retailer)|Mango]].<ref>[https://www.hurriyet.com.tr/ekonomi/vakko-beyoglu-ndan-gidiyor-yerine-en-buyuk-mango-geliyor-4665872 "Vakko Beyoğlu'ndan gidiyor yerine en büyük Mango geliyor" ("Vakko leaves Beyoğlu and is replaced by the biggest Mango"), ''Hürriyet'', 29 June 2006]</ref>
==History== Vakko was founded in 1934 by [[Vitali Hakko]] under the brand name ''Şen Şapka'' ({{langx|tr|The Happy Hat}}) as a small [[hat]] seller in Sultanhamam.<ref name="vakko.com">{{cite web | url = https://www.vakko.com/history | title = History | website = vakko.com | access-date = 10 October 2021 | lang = en, tr | place = [[Istanbul]] | archive-url = https://web.archive.org/web/20170128142023/https://www.vakko.com/history | archive-date = 28 January 2017}}</ref><ref name="hurriyet">{{cite news |url=https://www.hurriyet.com.tr/adini-modayla-ozdeslestiren-marka-24704465 |title=Adını modayla özdeşleştiren marka |trans-title=The brand that identifies its name with fashion|work=[[Hürriyet]] |date=17 July 2013 |access-date=10 May 2024 |lang=tr |archive-url=https://web.archive.org/web/20200201140925/http://www.hurriyet.com.tr/adini-modayla-ozdeslestiren-marka-24704465 |archive-date=1 February 2020}}</ref><ref name="hizmetix.com">{{cite web | url = https://hizmetix.com.tr/ekonomi-basari-oykuleri/vakko-80-yildir-yerli-ve-milli-bir-marka/2828 | title = Vakko, 80 yıldır yerli ve millî bir marka | trans-title=Vakko has been a local and national brand for 80 years| website = hizmetix.com | date = 21 January 2019 | access-date = 10 October 2021 | lang=tr-TR | archive-url = https://web.archive.org/web/20211010194431/https://hizmetix.com.tr/ekonomi-basari-oykuleri/vakko-80-yildir-yerli-ve-milli-bir-marka/2828 | archive-date = 10 October 2021}}</ref> In 1937, with his older brother Albert Hakko becoming a partner, Vitali Hakko changed the name of the company to Vakko and established [[Turkey]]'s first [[silk]] dyeing workshop in [[Kurtuluş]], [[Şişli]].<ref name="hizmetix.com" /><ref name="vakkoesmod.com">{{cite web |access-date=10 October 2021 |archive-date=19 September 2020 |archive-url=https://web.archive.org/web/20200919224330/https://www.vakkoesmod.com/istanbul/vakko/tarihce/ |lang=tr |location=[[Istanbul]] |title=Vakko'nun Tarihi |trans-title=History of Vakko |url=https://www.vakkoesmod.com/istanbul/vakko/tarihce/ |website=vakkoesmod.com}}<!-- auto-translated from Turkish by Module:CS1 translator --></ref> After Şen Şapka transformed into Vakko, it started to produce [[scarves]] with Turkish silk, [[cotton]] and [[wool]]. Over time, Vakko turned to ready-to-wear to produce more than hats, scarves, and [[printed fabrics]]. Here, customers were introduced for the first time to modern store practices such as bargain-free and promotional sales, and replacement of sold goods.<ref name="hizmetix.com" />
In 1962, Hakko opened a large 8-storey store, including a cafe and fashion gallery, in [[Beyoğlu]] (a.k.a. Pera), at the time, the most important modern shopping districts in [[Istanbul]].<ref name="vakko.com" /><ref name="hurriyet" /> In 1969, the first Vakko Factory was built in Merter measuring 40,000 m<sup>2</sup> and employment was provided.<ref name="vakko.com" /><ref name="vakkoesmod.com" /> In 1973, the second Vakko store opened in [[Ankara]], and Vakko began to further expand its retail network with the Vakko Boutique sales points it opened one after the other.<ref name="vakko.com" /> Six years later, in 1979, the third Vakko store opened in [[İzmir]].<ref name="vakkoesmod.com" /> There was an increase in the popularity of the Vakko brand with advertising campaigns and fashion shows carried out throughout Turkey.<ref name="hizmetix.com" />
In September 1979 Vakko opened up its first shop outside Turkey, in [[Old Bond Street]], [[London]], selling merchandise 90% Vakko-produced, including items by [[Sevim Cavdar]], and launched by a rooftop fashion show at the [[Régine Zylberberg|Régine]] Club.<ref>{{cite news |last1=Ranson |first1=Geraldine |title=Turkish delight |url=http://newspapers.com/article/sunday-telegraph-turkish-delight/147413710/ |access-date=15 May 2024 |work=Sunday Telegraph |date=25 March 1979 |pages=11}}</ref>
In 1981, on the 100th birthday of [[Mustafa Kemal Atatürk]], a fashion and art show called "Anatolian Sun" was organized, bringing together Anatolian cultures and Western fashion concepts.<ref name="vakko.com" /> The show, which was also exhibited outside Turkey, specifically in [[Rome]], [[Vienna]], [[Brussels]], [[Paris]], and [[London]], introduced Vakko in [[Europe]] as the representative of contemporary Turkish fashion.<ref name="vakkoesmod.com" /> [[File:Gisele Bundchen2.jpg|thumb|"The Face of Vakko", Gisele Bündchen]] In 1982, ''Vakkorama'', one of [[Turkey]]'s first youth stores, opened in [[Taksim Square|Taksim]], Istanbul.<ref name="vakkorama.com">{{cite web |access-date=10 October 2021 |archive-date=3 November 2007 |archive-url=https://web.archive.org/web/20071103130136/https://www.vakkorama.com.tr/hakkimizda |language=tr |title=Vakkorama'nın Tarihçesi |url=https://www.vakkorama.com.tr/hakkimizda |website=vakkorama.com}}<!-- auto-translated from Turkish by Module:CS1 translator --></ref> In order to bring [[New York City|New York]] fashion to Istanbul, Vakkorama introduced a new team called ''V2K Designers'' ('V2K Designers') in 2000 with the slogan "Two cities, one brand". Over time, V2K Designers has acquired designers and brands from other fashion cities such as [[Paris]], [[London]] and [[Milan]], as well as New York. Today, it is Turkey's first concept store where different world brands meet under the same roof. Creations of other designers and brands such as [[Rick Owens]], [[Gareth Pugh]], [[Alexander Wang (designer)|Alexander Wang]], [[Hussein Chalayan]], Preen, Erdem, Elizabeth & James, [[Band of Outsiders (clothing brand)|Band of Outsider]], and [[Rag & Bone]] are available at V2K Designers.<ref name="vakkorama.com" />
In 2006, Vakko opened in the then-new [[Kanyon Shopping Mall]] in [[Levent]], in Istanbul's modern [[Istanbul Central Business District|Central Business District]] (the store has since closed and opened in the newer, larger [[Zorlu Center]] nearby). At the same time, the famous fashion designer [[Zac Posen]]'s specially interpreted creations for Vakko were introduced under the label "''Zac Posen @Vakko''". In the same year, world-famous top model [[Gisele Bündchen]] became the face of Vakko's campaign. Since 2008, Vakko has been continuing its operations in its new factory, which is headquartered in Merter and spread over an area 2 times the size of its old factory, with screen printing and ready-made clothing production units, logistics facilities, social use areas, and work offices.<ref>{{cite news |last1=Menkes |first1=Suzy |title=A futuristic mall is new Turkish playground |url=https://www.nytimes.com/2006/12/04/style/04iht-design12_28.html |access-date=14 May 2024 |work=The New York Times |date=4 December 2006}}</ref>
In 2009, Vakko Home, launched, offering a selection of home furnishings and accessories, domestics (bed linens and towels), etc.<ref name=vhome/>
In 2010, Vakko Fashion Center, designed by New York-based [[REX (architecture firm)|REX]] and shared with media company [[Power Media]], was opened in [[Nakkaştepe]], [[Üsküdar]] (Asia), consisting of all management units and creative staff offices, as well as showrooms, the ''Vitali Hakko Creative Industries Library'', auditorium, gallery and museum. In the same year, Vakko Wedding House Akaretler, which brings together evening [[dresses]], [[tuxedos]], [[Fashion accessory|accessories]], [[underwear]] and [[hats]] suitable for all kinds of ceremonies for the bride and groom's families, opened in a single store. The first culture and arts festival, Istancool, which brought together many famous artists from different disciplines, was held in 2010. Many important names from the fashion and art worlds were hosted as guests, including the famous style icon [[Daphne Guinness]], hat designer [[Philip Treacy]], and pianist [[Michael Nyman]]. In 2011, Vakko Fashion Center was chosen as the "Best Workspace of the Year" by ''[[Wallpaper (magazine)|Wallpaper]]'' magazine and the international architecture platform ArchDaily.<ref>{{cite web |title=The Vakko Fashion Center |url=https://rex-ny.com/project/vakko-fashion-center/ |website=REX |access-date=14 May 2024 |language=en}}</ref><ref>{{cite news |title=Vakko Fashion Center & Power Media Centre by REX |url=https://www.dezeen.com/2010/04/23/vakko-fashion-center-power-media-centre-by-rex-architecture/ |access-date=14 May 2024 |work=Dezeen |date=23 April 2010 |language=en}}</ref><ref>{{cite news |title=Vakko Fashion and Power Media Center {{!}} 2010-11-15 {{!}} Architectural Record |url=https://www.architecturalrecord.com/articles/7854-vakko-fashion-and-power-media-center |access-date=14 May 2024 |work=Architectural Record |language=en}}</ref>
Also in 2011, milliner (hat designer) [[Stephen Jones (milliner)|Stephen Jones]] ' ''The Accent of Fashion'' Exhibition was held at Vakko Fashion Center.<ref>{{cite news |last1=Menkes |first1=Suzy |title=Stephen Jones Pulls in the Crowds, Hats in Hand |url=https://www.nytimes.com/2011/04/12/fashion/12iht-fjones12.html |access-date=14 May 2024 |work=The New York Times |date=11 April 2011}}</ref><ref>{{cite web |title=Stephen Jones: The Accent of Fashion |url=https://istanbul74.com/portfolio-item/stephen-jones/ |website=Istanbul '74 |access-date=14 May 2024}}</ref>
In the 2010s, Vakko continued to branch out in diverse related businesses:<ref name=vhome>{{cite web |title=Vakko Hotel & Residence: Heritage |url=https://www.vakkohotel.com/?field=en#history-vakko |website=Vakko Hotel |access-date=14 May 2024}}</ref> * In 2011, the '''Vitali Hakko Creative Industries Library''' opened, focusing on [[fashion]], [[architecture]], [[painting]], [[design]], [[Film industry|cinema]] and [[music]]-related publications * In 2013, the '''Vakko Esmod Fashion School''' launched in collaboration with the École supérieure des arts et techniques de la mode ([[ESMOD]]) of Paris, established in 1841 * In 2016, Vakko opened the first '''Vakko Patisserie''' branch, and introduces a new brand for all of its diverse food and beverage services, '''Vakko L'Atelier'''
<!--Needs source: In the same year, Vakko Antalya, Vakko Mersin, Vakko Wedding House Suadiye, Vakko Home Nişantaşı, and Vakko Chocolate Hilton Ankara stores were also opened.--> Istancool2012 hosted important names from the fashion and art world, such as French ''[[Vogue (magazine)|Vogue]]'' editor [[Carine Roitfeld]], famous photographer [[Mario Sorrenti]] and artist [[Pınar Yolaçan]].<ref>{{cite news |title=Turkish Delight |url=https://www.wmagazine.com/story/demet-muftuoglu-istanbul-art-and-design-center |access-date=14 May 2024 |work=W Magazine |date=1 September 2012 |language=en}}</ref>
Also in 2012, Hartford and Riviera Maison brands were incorporated into Vakko Holding. <ref>{{cite news |title=Vakko Tekstil – VAKKO Hisse Senedi {{!}} anapara.com |url=https://anapara.com/vakko-tekstil-vakko-hisse-senedi/ |access-date=14 May 2024 |work=Anapara |date=22 December 2016 |language=tr}}</ref>
==Retail store formats== As of 31 December 2023 there were 181 points of sale: 29 in the department store division, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet, 10 Vakko Wedding and 5 Vakko Home stores.<ref>{{cite web |title=31.12.2023 Aralık Faaliyet Raporu|trans-title=Quarterly Activity Report December 31, 2023 |url=https://www.vakko.com/en/investor-relations/finansal-raporlar |website=Vakko Investor Relations |access-date=14 June 2024 |page=8 |language=tr |date=31 December 2023 |quote=31 Aralık 2023 itibarıyla 29 Vakko, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet mağazasının yanı sıra, 15 konsept mağaza ve mono marka butikler (Vakko Wedding, Vakko Home) olmak üzere, toplam 181 noktada Vakko Dostları ile buluşuyoruz.}}</ref>
As of June 2024, Vakko lists the following retail divisions and formats:<ref name=vakko-stores/> {| class="wikitable" ! style="vertical-align:top;" rowspan="2" | Division/<br/>format ! style="vertical-align:top;" colspan="2" | Geographical presence ! style="vertical-align:top;" rowspan="2" | Remarks ! style="vertical-align:top;" rowspan="2" | |-
! style="vertical-align:top;" | Istanbul ! style="vertical-align:top;" | Other
|- | colspan="5" | '''Vakko''' department store division |- <!-- full-line department stores--> | style="vertical-align:top;" | Full-line<br/>'''Vakko'''<br/>department<br/>stores | style="vertical-align:top;" | *[[Akasya]] mall, Acıbadem, [[Üsküdar]] (2014–) *[[Akmerkez]] mall, Nispetiye, [[Beşiktaş]] (1993–) *Aqua Florya mall, Yeşilköy, [[Bakırköy]] *Emaar Square mall, Ünalan, [[Üsküdar]] *[[İstinye Park]] mall, [[Maslak]], [[Sarıyer]] *[[Nişantaşı]] store: Abdi İpekçi St., Harbiye, [[Şişli]] *Suadiye: [[Bağdat Avenue|Bağdat Ave.]], [[Kadıköy]] (1997–) *[[Vadistanbul]] mall, Ayazağa, [[Sarıyer]] *[[Zorlu Center]], Levazım, [[Beşiktaş]] (2013–) ''Former:'' *[[İstiklal Avenue]] (1962–2006),<br/> {{cvt|5000|sqm|sqft}}, 5 stories, became a [[Mango (retailer)|Mango]])<ref>{{cite news |last1=Cengiz Bilgin |first1=Demet |title=Vakko Beyoğlu'ndan gidiyor yerine en büyük Mango geliyor|trans-title=Vakko goes from Beyoğlu and comes the biggest Mango instead |url=https://www.hurriyet.com.tr/ekonomi/vakko-beyoglu-ndan-gidiyor-yerine-en-buyuk-mango-geliyor-4665872 |access-date=13 June 2024 |work=www.hurriyet.com.tr |date=29 June 2006 |language=tr}}</ref> *[[Kanyon Shopping Mall|Kanyon]] mall, [[Esentepe, Şişli|Esentepe]], [[Şişli]]: Vakko dept. store and V2K (2006–2020)<ref name="v365"/> | <!-- column split into 3 cells: 4, 4, and 5 rows --> style="vertical-align:top;" | '''[[Ankara]]''': *Atakule mall, [[Çankaya, Ankara (neighbourhood)|Çankaya]], [[Çankaya District|Çankaya]] *Armada mall, Beştepe, [[Yenimahalle]] ''Former:'' *Kızılay, Çankaya (1973–2002)<ref name=history/><ref>{{cite web |last1=Şumnu |first1=Umut |last2=Uluyurt |first2=Begüm |title=Ankara'nın Kentsel Yaşamına İz Bırakmış Bir Mekân: Vakko Kızılay Mağazası | trans-title=A Place that Left its Mark on Ankara's Urban Life: The Kızılay Store of Vakko |url=https://www.researchgate.net/publication/334253417 |website=Ankara Araştırmaları Dergisi / Journal of Ankara Studies |access-date=14 June 2024 |page=195 |language=tr |quote=Vakko mağazalarına özellikle de Vakko'nun Ankara'daki mağazasına odakla- nılmaya çalışılmış ve 2002 yılında kapanan ve Ankara'nın kentsel yaşamında önemli bir yeri olan bu mağaza belge- lenmeye çalışılmıştır. ("the study tried to focus on Vakko stores, especially Vakko's store in Ankara, and tried to document this store, which was closed in 2002 and had an important place in the urban life of Ankara.")}}</ref> '''[[��zmir]]''' *Hilltown İzmir mall, Yalı, [[Karşıyaka]] *İstinye Park İzmir mall, Bahçelerarası, [[Balçova]] ''Former:'' *Alsancak, Konak (1979–?)<ref>{{cite book |last1=Daners |first1=Peter |last2=Ohl |first2=Volker |last3=Latzke |first3=Hans E. |last4=Dorn |first4=Wolfgang |title=DuMont Reise-Handbuch Reiseführer Türkei, Westtürkei, Zentralanatolien |date=24 May 2016 |publisher=Mair Dumont DE |isbn=978-3-7701-7928-2 |url=https://books.google.com/books?id=ezk6DAAAQBAJ&dq=%22alsancak%22+vakko&pg=PA232 |access-date=15 June 2024 |language=de |quote=Vakko...Plevne Bulv. 17, Alsancak...Das beste Kaufhaus der Westküste ("the best department store on the west coast")}}</ref> '''Elsewhere''' *Adana, 01 Burda mall *Antalya (2): Vakko and Vakko Cadde both in Şirinyali, Muratpaşa *Bodrum, Mandarin Oriental Hotel *Bursa | style="vertical-align:top;" | | style="vertical-align:top;" | <ref name=history>{{cite web |title=Tarihçe |url=https://www.vakkoesmod.com/istanbul/vakko/tarihce/ |website=Vakko |access-date=13 June 2024 |language=tr-TR}}</ref><br/><ref name=vakko-stores>{{cite web |title=Mağazarlar |trans-title=Stores |url=https://www.vakko.com/address/stores/ |website=Vakko |access-date=14 May 2024 |language=tr}}</ref>
|-<!-- end of department stores--> |style="vertical-align:top;" | '''Vakko<br/>Christofle''' || style="vertical-align:top;" | *[[İstinye Park]] | style="vertical-align:top;" | *Ankara, Atakule mall | || |- | style="vertical-align:top;" | '''Vakko<br/>Couture''' || style="vertical-align:top;" | *[[İstinye Park]] *[[Zorlu Center]] | | || |- | style="vertical-align:top;" | '''Vakko<br/>Fabiana<br/>Filippi''' || style="vertical-align:top;" | *[[Zorlu Center]] | || || |- | '''Vakko<br/>Kuzu<br/>Effect''' || || style="vertical-align:top;" | *Ankara, Züfrü Tigrel St., Oran, Çankaya | || |- | '''Vakko<br/>Mare''' || style="vertical-align:top;" | | style="vertical-align:top;" | *Bodrum *İzmir ("Swiss", Celal Bayar, [[Çeşme]]) | Swim- and beachwear || |- | style="vertical-align:top;" | '''Vakko<br/>Mare &<br/>Fabiana''' || style="vertical-align:top;" | *[[Kanyon Shopping Mall|Kanyon]] mall, [[Esentepe, Şişli|Esentepe]], [[Şişli]] | || || |- | colspan="6" | '''Other divisions''' |- |style="vertical-align:top;" | '''Vakko<br/>Boutique'''/<br/>'''Vakko<br/>Kiosk''' |style="vertical-align:top;" | Istanbul (20): *Akbatı *Buyaka *Canpark *Capacity *Capitol *Carousel *[[Istanbul Cevahir|Cevahir]] *Forum *Hilltown *Historia *İSTMarina *[[Mall of Istanbul]] *Metropol *Meydan *[[ÖzdilekPark]] *Palladium *Piazza Maltepe *Ritz-Carlton hotel *Marriott hotel *[[Istanbul Airport]] | style="vertical-align:top;" | Boutique (27): *Ankara (3): Anakmall, Cepa AVM, Metromall, Taurus AVM *[[Antalya]] (2): Terracity AVM, Cullinan *[[Bursa]]: Zafer Plaza *[[Denizli]]: Denizli Forum Çamlık AVM *[[Diyarbakır]]: Forum Diyarbakır AVM *[[Erzurum]]: MNG AVM *[[Eskişehir]]: Espark AVM *[[Gaziantep]]: Gaziantep Primemall AVM *[[İskenderun]], [[Hatay]]: Park Forbes AVM *İzmir (3): Agora AVM, Forum Bornova AVM, İzmir Optimum AVM *[[Kahramanmaraş]]: Piazza AVM *[[Kayseri]] (2): Forum Kayseri, Kayseri Park *[[Konya]] (3): Karaciğan Karatay (Ankara Cd.), Kentplaza AVM, Konya Enteppe *[[Mersin]] Marina *[[Sakarya Province]] (2): Ada AVM, Serdivan AVM *[[Samsun]]: Piazza AVM *[[Şanlıurfa]]: Piazza AVM *[[Trabzon]]: Forum AVM Kiosk (4): *[[Adana]]: M1 Adana *Ankara (2): Antares, Bilkent Center *Bodrum: Midtown Bodrum AVM ''Former:'' *[[Frankfurt am Main]] (2003–?) *[[Hamburg]] (2003–?) | style="vertical-align:top;" | Format launched 1993<ref name=history/> | |- |'''Vakko Home''' | style="vertical-align:top;" | *[[İstinye Park]] *[[Kanyon]] *[[Zorlu Center]] | style="vertical-align:top;" | *Bodrum *Bursa *İzmir ([[Çeşme]] Marina) |style="vertical-align:top;" | Format launched in 2009 |style="vertical-align:top;" | <ref name=history/> |- |'''Vakko Wedding''' | style="vertical-align:top;" | *Emaar Square *[[İstinye Park]] *[[Nişantaşı]] *[[Bağdat Avenue]] in Suadiye *[[Zorlu Center]] | style="vertical-align:top;" | *Adana *Ankara *Antalya *Bursa *İzmir | | |- |style="vertical-align:top;" | '''Vakko Outlet''' |style="vertical-align:top;" | *8 locations |style="vertical-align:top;" | *Ankara (2) *Antalya *[[Gaziantep]] *[[İzmir]] *[[İzmit]] | | |- | style="vertical-align:top;" | '''Vakkorama''' | style="vertical-align:top;" | *9 locations | style="vertical-align:top;" | *İzmir (4) *Bodrum area (3) *Ankara (3) *Bursa (2) *Adana *Antalya | style="vertical-align:top;" | 23 locations. Launched in 1982,<ref name=history/> youth lifestyle stores with fashion, gifts, electronics, music, and art. | style="vertical-align:top;" | <ref name=vakkorama-about>{{cite web |title=Hakkımıda|trans-title=About Us |url=https://www.vakkorama.com.tr/hakkimizda |website=Vakkorama |access-date=8 May 2024}}</ref><ref name=vakkorama-stores>{{cite web |title=Mağazalar | trans-title = Stores |url=https://www.vakkorama.com.tr/magazalar |website=Vakkorama |access-date=13 June 2024 |language=tr}}</ref> |- | style="vertical-align:top;" | '''V2K Designers''' | style="vertical-align:top;" | *In Vakkorama stores, plus dedicated boutiques at [[Akmerkez]] and in [[Nişantaşı]],<ref name=vakkorama-stores/> formerly also at Kanyon mall. | | style="vertical-align:top;" | Since 2000 a designer-focused section within Vakkorama and since 2015 also in Vakko full-line department stores. Its original name was '''Vakkorama V2K'''.<ref name=history/> || |- | style="vertical-align:top;" | '''Vakko L'Atelier''' | | | style="vertical-align:top;" | *'''Vakko Patisserie''' bakery, ice cream, chocolates (counter for takeaway and sales of packaged items) *'''Vakko Bistrot''' full-service bistro | style="vertical-align:top;" | <ref>{{cite web |title=Home |url=https://www.vakkolatelier.com |website=Vakko L'Atelier |access-date=8 May 2024}}</ref> |}
Defunct formats as of June 2024: *'''Vakko 365''' Single location at [[Kanyon]] mall, converted in 2020 from a Vakko dept. store. Offered current as well as previous-season fashion.<ref name="v365">{{cite news |title=Vakko'nun Yeni̇ Mağazacilik Konsepti̇ Vakko 365|trans-title=Vakko's New Store Concept, Vakko 365 |url=http://mallandmotto.com/2020/08/27/vakkonun-yeni-magazacilik-konsepti-vakko-365/ |access-date=13 June 2024 |date=27 August 2020 |language=tr}}</ref>
===[[Bağdat Avenue]] (Suadiye) store=== Since 1996, the Vakko department store's Suadiye branch has been located in a historic [[yalı]] (typical wooden villa/summer house) along the upscale [[Bağdat Caddesi]] on the Asian side of Istanbul. In the survey by ''Kadıköy Platformu'' asking which store consumers liked the most for its appearance and displays, 76% answered the Vakko Suadiye mansion. Vakko's December seasonal decorations are especially popular, with multiple decorated trees ([[Christmas tree]]/[[New Year tree]]-style) and a [[merry-go-round]] in front of the store, and more trees, wreaths and candles within. In 2012 the store created artificial snow which fell in front of the store.<ref>{{cite news |first1=Bülent|last1=Cankurt|title=Kar'lı alışveriş yine başlıyormuş | trans-title = Shopping with "snow" begins again |url=https://www.sabah.com.tr/yazarlar/gunaydin/cankurt/2012/12/04/karli-alisveris-yine-basliyormus |access-date=13 June 2024 |work=Sabah |language=tr}}</ref><ref>{{cite news |title=Yeni yılın ışıltısı sokakları sardı |trans-title = The sparkle of the new year engulfed the streets |url=https://www.hurriyet.com.tr/kelebek/hurriyet-cumartesi/yeni-yilin-isiltisi-sokaklari-sardi-41968084 |access-date=13 June 2024 |work=www.hurriyet.com.tr |date=25 December 2021 |language=tr}}</ref><ref>{{cite news |title=Suadiye Vakko Köşkü yine birinci | trans-title = Suadiye Vakko Mansion comes in first, again |url=https://www.kadikoylife.com/suadiye-vakko-kosku-yine-birinci/ |access-date=13 June 2024 |work=Kadıköy Life |date=2 January 2017 |language=tr}}</ref> For New Year's 2018, newspaper ''[[Hürriyet]]'' awarded Vakko Suadiye the status of "best decorated stores in the city".<ref>{{cite news |title=2018'e ışıl ışıl merhaba | trans-title = Bright hello to 2018 |url=https://www.hurriyet.com.tr/kelebek/hurriyet-cumartesi/2018e-isil-isil-merhaba-40679036 |access-date=13 June 2024 |work=www.hurriyet.com.tr |date=15 December 2017 |language=tr}}</ref>
==Non-retail businesses== *'''Vakko Hotel and Residence''', Istanbul<ref>{{cite web |title=Vakko Hotel & Residence |url=https://www.vakkohotel.com |website=www.vakkohotel.com |access-date=8 May 2024}}</ref> *'''Vakko Esmod''', fashion institute (educational institution)<ref>{{cite web |title=Home |url=https://www.vakkoesmod.com |website=Vakko Esmod |access-date=8 May 2024}}</ref> *'''VET Vakko School of Hospitality and Service''', in partnership with the [[École hôtelière de Lausanne]] ([[Lausanne]] Hotel School, Switzerland) opened 2024<ref>{{cite web |title=Home |url=https://www.vakkoschool.com |website=Vakko School of Hospitality and Service |access-date=8 May 2024 |language=tr-TR |date=17 October 2023}}</ref> *'''Vitali Hakko Creative Industries Library'''<ref>{{cite web |title=Vitali Hakko Kreatif Endüstriler Kütüphanesi - Vakko |url=https://www.vakko.com/vitali-hakko-kreatif-endustriler-kutuphanesi/ |website=Vakko |access-date=8 May 2024}}</ref> *'''Power Media''' (PowerFM launched 1992,<ref name=history/> see below)
==Power Media== '''Power Media''' a.k.a. '''Power Grup''', with about 15% of the radio market in Turkey in 2014<ref>{{cite journal |title=The Convergence of Internet and Radio in Turkey in Perspective of Distribution and Audience |journal=The Turkish Online Journal of Design, Art and Communication |date=July 2014 |volume=4 |issue=3 |pages=47–54 |url=https://dergipark.org.tr/tr/download/article-file/719427 |access-date=14 May 2024}}</ref> whose operations include:<ref>{{cite web |title=Home |url=https://www.powerapp.com.tr/?fbclid=IwZXh0bgNhZW0CMTAAAR2KiZ3TkSM23EAuSWnjVIeE-rYN9uhEJeSvx0JwKxVUV-1v6p-HgFytqmI_aem_AcEV4ZuAm58WsgBpovQ3UERlXspmy9Z_NUSPbjYy-E8VjQnZGwHDNYGtvHmQtResfctDsxX2ZkRCHtpgJivre61l |website=Power Media |access-date=14 May 2024}}</ref> **Radio stations <sup>([[:tr:Power XL|tr]])</sup>, Power FM,<sup>([[:tr:Power FM|tr]])</sup> Power TürkFM<sup>([[:tr:Power TürkFMV|tr]])</sup> Radyo Fenomen, Power Love FM<ref name="linkedin"/> **Power TV<sup>([[:tr:Power TV|tr]])</sup> Power Garage TV,<ref name="linkedin"/> PowerTürk TV, Power Dance TV, Power Love TV, PowerTürk Akustik TV, PowerTürk Slow TV, and PowerTürk Taptaze TV<ref>{{cite web |title=TV's |url=https://www.powerapp.com.tr/tvs/power-tvs/ |website=PowerApp |access-date=15 May 2024 |language=tr-TR}}</ref> music video channels<ref>{{cite web |title=PowerTV pitch |url=https://fehmican.com/PowerTV-pitch |website=Fehmican |access-date=14 May 2024 |language=en}}</ref>
The Power Group was launched in 1992 with Power FM, a national radio station, followed by Power XL and PowerTürk radio, PowerTürk television in 2003, Radyo Fenomen in 2008, Power Garage TV in 2012 and Power Love FM in 2012. 160 employees work at the Power Media Center (joint HQ building with Vakko) that includes radio and TV studios.<ref name="linkedin">{{cite web |title=ThePowerGroup |url=https://www.linkedin.com/company/thepowergroup/?trk=public_profile_experience-item_profile-section-card_image-click&originalSubdomain=fr |website=LinkedIn |access-date=15 May 2024 |language=en}}</ref>
==References== {{Reflist}}
==External links== * {{cite web|url=http://www.vakko.com.tr/#/?l=en|title=Vakko world|publisher=Vakko|access-date=25 April 2012}}
{{Authority control}} [[Category:Retail companies of Turkey]] [[Category:Retail companies established in 1934]] [[Category:Clothing brands of Turkey]] [[Category:Companies based in Istanbul]] [[Category:Luxury brands]] [[Category:1934 establishments in Turkey]] [[Category:Companies established in 1934]] [[Category:Turkish companies established in the 1930s]] [[Category:Clothing companies established in 1934]] [[Category:Department stores of Turkey]]