Popfrenzy

{{Short description|Australian record label}} {{Use dmy dates|date=October 2014}} {{Use Australian English|date=October 2014}} {{infobox record label | name = Popfrenzy | image =  | image_bg = | parent = | founded = 1999 | founder = Christopher Shang Kai Wu | distributor = Universal Music Group | genre = Various | country = Australia | location = Surry Hills, New South Wales | url = {{URL|http://www.popfrenzy.com.au/}} }}

'''Popfrenzy''' is an independent record label and touring-events agency created by Chris Wu based in Sydney, Australia.

The agency commenced in 1999, putting on various underground parties/nights. Between 2000 and 2006, they booked a number of Sydney clubs and venues, including the Spanish, Mandarin, Taxi and Teachers Clubs.

In 2003, Popfrenzy started to bring overseas acts to Australia, as well establishing their own record label.<ref>{{cite web | url=https://www.scoop.co.nz/stories/CU0905/S00085/how-to-break-into-the-australian-market.htm | title=How to Break into the Australian Market | Scoop News }}</ref> The first two releases were from Camera Obscura and Les Savy Fav.

They also started and ran an independent record store between mid-2005 and mid-2006 in Surry Hills, Sydney, called Gifted Records. In 2006 Popfrenzy issued a music magazine, ''Moss'', edited by Tommy Thran, but it was short-lived.<ref>{{Cite web| title=CyCliC Defrost Magazine | url=https://www.cyclicdefrost.com/pdfs-dl/cyclic_issue_21.pdf | archive-url=https://web.archive.org/web/20170106134345/http://www.cyclicdefrost.com/pdfs-dl/cyclic_issue_21.pdf | archive-date=2017-01-06}}</ref>

In 2012 Popfrenzy joined Cooperative Music in order to be able to promote domestic artists internationally. As part of the deal, Universal Music Group took on the label's distribution.<ref>{{cite web | url=https://www.musicnsw.com/2012/04/popfrenzy-joins-cooperative-music/ | title=Popfrenzy joins Cooperative Music - MusicNSW | date=16 April 2012 }}</ref><ref>{{cite web | url=https://themusic.com.au/news/popfrenzy-join-cooperative-and-announce-best-coast-album/zd_VwcDDwsU/11-04-12 | title=Exclusive: Popfrenzy Sign on with Cooperative Music }}</ref> The label had previously been distributed by Inertia since early 2009.<ref>{{cite web | url=https://tonedeaf.thebrag.com/popfrenzy-team-cooperative-music/ | title=Popfrenzy Team up with Cooperative Music | date=12 April 2012 }}</ref>

In 2014 they announced an arrangement with Béchamel Records to start releasing vinyl records, with the first release being Brisbane band, Per Purpose.<ref>{{cite web | url=https://themusic.com.au/news/popfrenzy-announce-new-label-offshoot-bechamel-records/HlkxMDMyNTQ/17-02-14 | title=Popfrenzy Announce New Label Offshoot, Béchamel Records }}</ref>

==Notable artists== * Best Coast * Deerhunter * Neon Indian * Metronomy * Ty Segall * Blonde Redhead * HEALTH * Electrelane * Matt & Kim * Wire * High Places * Times New Viking * Marnie Stern * Broadcast * The Drums * Gruff Rhys * Camera Obscura * The Clientele * Slow Club * Even As We Speak * Xiu Xiu * Patrick Wolf * Institut Polaire * Les Savy Fav * The Rogers Sisters * Saturday Looks Good To Me * The Organ * Q and Not U * Jeff Hanson * Crooked Fingers * Smoosh * Need New Body * Calvin Johnson * The Blow * The Gossip * The Robot Ate Me * Day Ravies

== See also == * List of record labels

==External links== * [http://www.popfrenzy.com.au Official site]

==References== {{Reflist}}

Category:Australian independent record labels Category:Indie rock record labels Category:Record labels established in 1999 Category:1999 establishments in Australia