{{Short description|Celebrity news Twitter account}} {{Use mdy dates|date=May 2025}} {{Infobox website | name = Pop Crave | logo = Pop_Crave_logo.png | logo_size = 150px | url = {{URL|http://popcrave.com/}} | type of organization = | language = English | registration = | parent = | headquarters = Miami, Florida | author = Will Cosme | launch_date = {{Start date and age|2015|12}} | commercial = Yes | current_status = Active | module = {{Infobox social media personality | child = yes | twitter_handle = PopCrave | twitter_display_name = | twitter_years_active = | twitter_topic = | twitter_followers = 4.1 million (May 28, 2026) }} }}
'''Pop Crave''' is a media and news company, founded by Will Cosme in December 2015 and headquartered in Miami, Florida.<ref name=":2">{{Cite web |title=Pop Crave- About |url=https://www.linkedin.com/company/pop-crave/about/ |website=Linkedin}}</ref> The company is known for posting celebrity news and updates to its X account, which often go viral due to how often and quickly the outlet can publish posts.<ref name=":0">{{Cite web |last=Paz |first=Christian |date=August 14, 2023 |title=How two pop culture Twitter accounts turned into the internet's wire service |url=https://www.vox.com/politics/23827432/pop-crave-pop-base-politics-election-2024-trump-biden-indictment |access-date=January 4, 2024 |website=Vox |language=en}}</ref> As of May 2026, Pop Crave has a total of 4.1 million followers on X.
== Background == Pop Crave offers entertainment and celebrity news in the form of short snippets posted to their social media accounts, taking advantage of the ability to post to such platforms quickly and consistently. Their posts predominately cater towards the online "Stan Twitter" community, often celebrating notable pop culture anniversaries or celebrity birthdays alongside chart data and breaking news. The account also aggregates headlines from other sources as part of their reporting, often tagging the original publication or linking back to the initial article.<ref>{{Cite web |title=Taylor Swift Sends $3,000 to Fans Who've Taken Financial Hit During COVID-19 Crisis |url=https://www.complex.com/music/2020/03/taylor-swift-financial-assistance-to-fans-during-coronavirus-pandemic |url-status=live |archive-url=https://web.archive.org/web/20200327174210/https://www.complex.com/music/2020/03/taylor-swift-financial-assistance-to-fans-during-coronavirus-pandemic |archive-date=March 27, 2020 |access-date=January 7, 2020 |website=Complex |language=en}}</ref><ref>{{Cite web |last=Madden |first=Emma |title=Inside the rise of Pop Crave, the disruptive Twitter account that was one of the first to call the election |url=https://www.insider.com/pop-crave-the-viral-twitter-account-disrupting-music-media-election-2020-11 |url-status=live |archive-url=https://web.archive.org/web/20230915061226/https://www.insider.com/pop-crave-the-viral-twitter-account-disrupting-music-media-election-2020-11 |archive-date=September 15, 2023 |access-date=January 6, 2021 |website=Insider}}</ref>
Pop Crave's social media accounts were first created by Will Cosme in December 2015 under the name PopCultureShady, later relaunching in 2016 under its current name.<ref name=":0" /> The account primarily focused on music updates, such as new releases and streaming data, but would later expand to cover wider pop culture topics including film and television and trending news topics.<ref name=":1">{{Cite web |date=March 19, 2018 |title=We talked to the guy behind Twitter's Pop Crave, the ESPN of pop music |url=https://babe.net/2018/03/19/who-runs-pop-crave-43128 |url-status=live |archive-url=https://web.archive.org/web/20210108002055/https://babe.net/2018/03/19/who-runs-pop-crave-43128 |archive-date=January 8, 2021 |access-date=January 7, 2021 |website=babe |language=en-US}}</ref>
Cosme has since engaged a small number of volunteer editors to assist in posting and has launched a functional news site for the outlet to provide longer-form pop culture stories, highlight trending news and provide exclusive celebrity interviews.<ref name=":1" /><ref>{{Cite news |last=Longo |first=Joseph |date=April 26, 2019 |title=When Stans Turn Toxic—and Harass Their Music Idols |url=https://www.thedailybeast.com/wheres-the-new-music-rihanna-when-stans-turn-toxic-and-harass-their-music-idols |url-status=live |archive-url=https://web.archive.org/web/20210110111032/https://www.thedailybeast.com/wheres-the-new-music-rihanna-when-stans-turn-toxic-and-harass-their-music-idols |archive-date=January 10, 2021 |access-date=January 7, 2021 |work=The Daily Beast |language=en}}</ref><ref name=":2" />
== Notable coverage == Journalists have noted that despite the lack of original content or interest in political reporting from Pop Crave, the account highlights the way Generation Z has turned to seeking news coverage from social and alternative media platforms.<ref>{{Cite web |date=November 10, 2020 |title=Why It Matters That Pop Crave and Gaga Daily Called the 2020 Election |url=https://melmagazine.com/en-us/story/pop-crave-gaga-daily-2020-election-results |access-date=June 26, 2024 |website=MEL Magazine |language=en-US}}</ref><ref>{{Cite web |last=Cills |first=Hazel |title=Why Music Stan Account @PopCrave Called the Election Before Every Major Outlet |url=https://www.jezebel.com/why-music-stan-account-popcrave-called-the-election-be-1845625220 |website=Jezebel}}</ref><ref>{{Cite web |last=Chandonnet |first=Henry |date=November 5, 2024 |title=How Pop Crave and Pop Base became major news sources in the 2024 presidential election |url=https://www.fastcompany.com/91222753/pop-crave-pop-base-election-news |website=Fast Company}}</ref>
A tweet from Pop Crave reporting on Live Nation Entertainment's decision to stop obscuring hidden ticketing fees in response to pressure from Joe Biden was quote-tweeted by his official presidential campaign Twitter account, prompting Pop Crave to respond "Thank you, Mr. President."<ref name=":0" />
''Rolling Stone'' and Yahoo! Finance have highlighted Pop Crave for breaking down the genesis and importance of streaming numbers in the music industry.<ref>{{Cite magazine|last=Spanos|first=Brittany|date=May 5, 2017|title=How Internet Fandoms Are Gaming the Music Industry|url=https://www.rollingstone.com/music/music-news/fans-to-the-front-how-internet-fandoms-are-gaming-the-music-industry-194067/|access-date=June 12, 2020|magazine=Rolling Stone|language=en-US|archive-date=March 15, 2020|archive-url=https://web.archive.org/web/20200315103542/https://www.rollingstone.com/music/music-news/fans-to-the-front-how-internet-fandoms-are-gaming-the-music-industry-194067/|url-status=live}}</ref><ref>{{Cite web|title=How To Get Your Spotify Numbers Up: An Article by Justin Bieber|url=https://finance.yahoo.com/news/spotify-numbers-article-justin-bieber-233358717.html|access-date=January 12, 2021|publisher=Yahoo! Finance|language=en-US|archive-date=September 26, 2022|archive-url=https://web.archive.org/web/20220926214617/https://finance.yahoo.com/news/spotify-numbers-article-justin-bieber-233358717.html|url-status=live}}</ref>
== Influence == The large following of Pop Crave has led to the creation of similar celebrity update accounts, most notably the anonymously run ''Pop Base,'' which launched in July 2019 and has been able to amass a comparable following of 1.7 million followers on X.<ref name=":0" /> Pop Crave and its main competitor ''Pop Base'' have gained recognition not only for their content but also for instances of viral misinformation. Both are currently ranked among the Top 200 most community-noted accounts on X. <ref>{{Cite web |title=Leaderboard |url=https://community-notes-leaderboard.com/ |website=community-notes-leaderboard.com}}</ref>
Pop Crave's success has led to the creation of multiple satirical parody accounts, one of which, named ''Poo Crave'', on occasion caused confusion amongst readers who believed their posts were indeed news stories from the official account.<ref>{{Cite web |last=Hadge |first=Mike |date=June 20, 2024 |title=Misinformation about Justin Timberlake's arrest from a Pop Crave parody account spreads like wildfire online |url=https://www.dailydot.com/pop-culture/justin-timberlake-tox-screen-poo-crave-parody-tweet/ |access-date=June 26, 2024 |website=The Daily Dot |language=en-US}}</ref>
=== Pope Crave === {{main|Pope Crave}} Following the success of ''Conclave'' (2024), a fan account called ''Pope Crave'' was created in December 2024. After the death of Pope Francis in April 2025, the account started posting about the 2025 papal conclave, quickly amassing almost 100,000 followers on X (formerly Twitter) Following the election of Pope Leo XIV, the account creators have been profiled by Time Magazine,<ref>{{Cite web |last=Zukin |first=Meg |date=May 8, 2025 |title=Pope Crave Co-Founder: 'We Are a Worldwide Force' |url=https://time.com/7283807/pope-crave-conclave-rome/ |access-date=May 9, 2025 |website=TIME |language=en}}</ref> Rolling Stone,<ref>{{Cite web |last=Klee |first=Miles |date=May 9, 2025 |title='Pope Crave' Meme Artist Explains How 'Conclave' Fan Account Became a Real Vatican News Feed |url=https://www.rollingstone.com/culture/culture-features/pope-crave-memes-conclave-vatican-news-1235334798/ |access-date=May 9, 2025 |website=Rolling Stone |language=en-US}}</ref> and The New York Times,<ref>{{Cite news |last=Kircher |first=Madison Malone |date=May 8, 2025 |title=Meet Pope Crave, the Meme Maker Behind Viral Conclave Moments |url=https://www.nytimes.com/2025/05/08/style/pope-conclave-memes-crave-club.html |access-date=May 9, 2025 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> among others.<ref>{{Cite web |last=studioadmin |date=May 9, 2025 |title=Pope Crave ha dato la notizia della fumata bianca prima di Vatican News |url=https://www.rivistastudio.com/pope-crave-fumata-bianca/ |access-date=May 9, 2025 |website=Rivista Studio |language=it}}</ref>
== References == {{reflist}}
Category:Social media companies of the United States Category:X (social network) accounts Category:Instagram accounts Category:Mass media companies established in 2015 Category:American entertainment news websites Category:Social media accounts Category:Popular culture