{{Short description|Live performance magazine}} {{Infobox company | image = Pop-Up Magazine.png | type = Live magazine | founded = 2009 | founders = Douglas McGray<br>Lauren Smith<br>Derek Fagerstrom<br>[[Evan Ratliff]]<br>Maili Holiman | hq_location_city = [[San Francisco]], [[California]] | hq_location_country = United States | parent = [[Emerson Collective]] | website = {{URL|popupmagazine.com}} }}

'''Pop-Up Magazine''' was a live performance magazine. Its shows typically featured multimedia stories performed on stage by writers, [[radio producer]]s, photographers, filmmakers, and musicians.

''Pop-Up Magazine'' events were produced two to three times a year.<ref>{{Cite magazine |url=https://www.cjr.org/the_feature/the_power_of_pop-up.php|title=The power of Pop-Up Magazine's live journalism |last=Bech|first=Lene|date=April 2015|magazine=Columbia Journalism Review |access-date=2016-03-22}}</ref> The shows usually contained an average of 12 short stories, with production running approximately 100 minutes. Events were not [[live-streamed]] or recorded for later viewing.<ref name="No Recording Allowed" />

''Pop-Up Magazine'' shut down its operations in 2023.<ref>{{Cite web |date=2023-01-05 |title=Live Multimedia Storytelling Show Pop-Up Magazine Calls It Quits |url=https://sfstandard.com/2023/01/04/multimedia-storytelling-powerhouse-pop-up-magazine-calls-it-quits/ |access-date=2026-01-24 |website=sfstandard.com |language=en}}</ref>

== History == ''Pop-Up Magazine'' was founded in San Francisco in 2009<ref>{{cite news|last1=Carroll|first1=Jon|title=Here today, gone already: It's 'Pop-Up Magazine'!|url=http://www.sfchronicle.com/entertainment/carroll/article/Here-today-gone-already-It-s-Pop-Up-6566989.php|publisher=San Francisco Chronicle|date=October 12, 2015}}</ref> by Douglas McGray, Lauren Smith, Derek Fagerstrom,<ref>{{cite news|last1=Mason|first1=Laura|title=Bay Area Power Couples: Derek Fagerstrom & Lauren Smith of Pop-Up Magazine and The Curiosity Shoppe|url=http://www.7x7.com/love-sex/bay-area-power-couples-derek-fagerstrom-lauren-smith-pop-magazine-and-curiosity-shoppe|publisher=7x7|date=February 23, 2011}}</ref> [[Evan Ratliff]], and Maili Holiman.<ref>{{cite news|url=http://www.spd.org/2010/11/three-questions-maili-holiman.php|title=Three Questions With Maili Holiman, DD, Pop Up Magazine|date=November 9, 2010|publisher=SPD|last1=LaCroix|first1=Jeremy}}</ref>

McGray says the idea for the show came from trying to get different kinds of storytellers and artists together in the same room. "Filmmakers have their film openings, artists will have gallery openings, and writers will have their readings. And we're never at the same things together. We thought about the idea of a live magazine as a way to bring these different communities together and bring their communities of fans together."<ref name="No Recording Allowed">{{Cite web |date=November 21, 2011 |title=No Recording Allowed At Pop-Up Magazine Shows |url=https://www.npr.org/2011/11/21/142606327/at-pop-up-magazine-shows-no-recordings-allowed |website=NPR.org |access-date=2016-04-13}}</ref>

The first ''Pop-Up Magazine'' show took place in 2009 at the 360-seat Brava Theater in San Francisco's Mission District. In 2010 ''Pop-Up Magazine'' grew to a 900-seat auditorium, and the audience reached 2,600 in 2011.

''Pop-Up Magazine'' went on its first national tour in 2015, with stops in San Francisco, Los Angeles, Portland, Seattle, Chicago, and New York City<ref>{{cite web|url=http://www.thestranger.com/blogs/slog/2015/09/01/22792739/tickets-for-pop-up-magazine-go-on-sale-today|title=Tickets for Pop-Up Magazine Go on Sale Today|last=Richards|first=Kathleen|date=September 1, 2015|website=The Stranger}}</ref> The show toured again in the spring of 2016, before a live audience of 10,000 people, in New York City, Los Angeles, San Francisco, and Oakland.<ref>{{Cite web|url=http://www.coolhunting.com/culture/pop-up-magazine-tour|title=Pop-Up Magazine Tour|last=Shin|first=Nara|date=March 21, 2016|website=Cool Hunting|access-date=2016-03-22}}</ref>

In 2021, ''Pop-Up Magazine'' released its "Sidewalk Issue," which featured art installations interspersed throughout Los Angeles, Brooklyn, and the [[Hayes Valley, San Francisco|Hayes Valley]] neighborhood of San Francisco. Exhibits included murals, graphic novels, and vending machines that dispensed prints of commissioned artwork.<ref>{{Cite web |last=Mojadad |first=Ida |date=2021-06-04 |title=A multimedia magazine embedded in the streets of Hayes Valley |url=https://www.sfexaminer.com/archives/a-multimedia-magazine-embedded-in-the-streets-of-hayes-valley/article_1bc3303a-04d7-5686-8cd2-f28d6cef0a2a.html |access-date=2026-01-25 |website=San Francisco Examiner |language=en}}</ref>

''In'' 2023, ''Pop-Up Magazine'' announced that it would shut down operations, citing economic distress caused by the [[COVID-19 pandemic]].<ref>{{Cite web |title=Pop-Up Magazine / Thank you |url=https://www.popupmagazine.com/thankyou/ |access-date=2026-01-25 |website=www.popupmagazine.com |language=en}}</ref> The magazine held its farewell tour in 2023, with stops in San Francisco, Los Angeles and New York.<ref>{{Cite web |date=February 1, 2023 |title=Pop-Up Magazine: One More Time |url=https://www.popupmagazine.com/onemoretime/ |access-date=September 18, 2023 |website=Pop-Up Magazine.com}}</ref>

== Collaborations == ''Pop-Up Magazine'' occasionally partnered with organizations and public figures for special performances outside its own tours. In 2011, they collaborated with [[SFMOMA]] for a show about wine<ref>{{cite web|url=http://www.sfweekly.com/foodie/2011/03/11/sidebar-sfmomas-live-pop-up-magazine-looks-at-wine|title=Sidebar: SFMOMA's Live Pop-Up Magazine Looks at Wine|first=Jonathan|last=Kauffman|website=sfweekly.com}}</ref> and ''[[ESPN the Magazine]]''<ref>{{cite web|url=http://www.wnyc.org/story/134005-pop-magazine-you-cant-hold/|title=Pop-Up: The Magazine You Can't Hold Comes to New York City|website=wnyc.org}}</ref> for a show about sports. In 2013, they produced a night of stories and live music inspired by Beck's ''[[Song Reader]]'', a collection of sheet music written by [[Beck]] and published by [[McSweeneys]].<ref>{{cite web|url=http://ww2.kqed.org/arts/2013/05/21/pop-up_magazines_the_song_reader_issue_celebrates_music_written_remembered_and_reinvented/|title=Pop-Up Magazine's "The Song Reader Issue" Celebrates Music Written, Remembered, and Reinvented|website=kqed.org}}</ref> In 2015, they curated Session 8 of TED2015 in Vancouver, producing 11 stories performed on [[TED (conference)|TED]]'s main stage.<ref>{{cite web|url=https://blog.ted.com/pop-up-magazine-the-engrossing-talks-of-session-8-of-ted2015/|title=Pop-Up Magazine: The engrossing talks of Session 8 of TED2015|date=19 March 2015|website=ted.com}}</ref>

== Past contributors == * [[Larry Sultan]], photographer<ref name="no digital footprint">{{cite news |last1=Vankin |first1=Deborah |date=November 17, 2014 |title=Pop-Up Magazine: Live storytelling with no digital footprint |newspaper=LA Times |url=http://www.latimes.com/entertainment/arts/theater/la-et-cm-pop-up-magazine-20141118-story.html}}</ref> * [[Daniel Alarcón]], novelist, journalist, and co-creator, Radio Ambulante * [[Susan Orlean]], writer for ''[[The New Yorker]]''<ref name="no digital footprint" /> * [[Beck]], musician * [[Alice Walker]], novelist<ref>{{Cite web|url=https://townhallseattle.org/event/pop-up-magazine/|title=Pop-Up Magazine|website=Town Hall Seattle|access-date=2016-03-22}}</ref> * [[Jeff Bridges]], actor<ref>{{Cite web|url=http://www.patwalters.net/pop-up-magazine/|title=Work: Pop-Up Magazine|last=Walters|first=Pat|date=|website=patwalters.net|publisher=|access-date=March 22, 2016}}</ref> * [[Michael Pollan]], author<ref name="Portland Show">{{Cite web|url=http://www.portlandmercury.com/BlogtownPDX/archives/2015/10/19/win-tickets-to-pop-up-magazines-portland-show|title=Win Tickets to Pop-Up Magazine's Portland Show!|last=Henriksen|first=Erik|date=October 19, 2015|website=Portland Mercury|access-date=2016-03-22}}</ref> * [[Marc Bamuthi Joseph]], poet, playwright, dancer * [[Alexis Madrigal]], editor in chief, [[Fusion (TV channel)|''Fusion'']] * [[John C. Reilly]], actor * [[Autumn de Wilde]], photographer * [[Kumail Nanjiani]], comedian and actor, [[Silicon Valley (TV series)|''Silicon Valley'']] * [[Starlee Kine]], creator and host, ''Mystery Show'' * [[Lee Unkrich]], Oscar-winning filmmaker, ''[[Toy Story 3]]''<ref>{{Cite web|url=http://www.lamag.com/culturefiles/pop-magazine-actually-live-performance-comes-l/|title=Pop-Up Magazine (Actually a Live Performance) Comes to L.A.|last=Odio|first=Jesy|date=October 30, 2014|website=Los Angeles Magazine|language=en-US|access-date=2016-03-22}}</ref> * [[Tracy Clayton]] and [[Heben Nigatu]], co-hosts, [[BuzzFeed]]'s ''[[Another Round (podcast)|Another Round]]'' * [[Alex Gibney]], Oscar-winning filmmaker * [[Stephanie Foo]], producer, ''[[This American Life]]'' * [[Jon Mooallem]], journalist and author<ref name="Portland Show" /> * [[Jenna Wortham]], staff writer, ''[[The New York Times Magazine]]''<ref name="Portland Show" /> * [[Sam Green]], Oscar-nominated filmmaker and live cinema performer * Christopher Hawthorne, architecture critic for the ''[[LA Times]]'' * [[Jad Abumrad]], founder and host, ''[[Radiolab]]'' * [[Katy Grannan]], photographer * [[Ava DuVernay]], Oscar-nominated director, ''[[Selma (film)|Selma]]'' * [[The Kitchen Sisters]], radio producers * [[Steven Okazaki]], Oscar-winning filmmaker * [[Rebecca Solnit]], author * [[Jon Ronson]], author and radio personality * [[Sasheer Zamata]], cast member, ''[[Saturday Night Live]]'' * [[Alec Soth]], photographer * [[Samin Nosrat]], chef and writer.<ref>{{Cite news|url=https://www.nytimes.com/2016/04/08/t-magazine/food/persian-frittata-michael-pollan-samin-nosrat.html|title=An Herby Persian Frittata From Michael Pollan's Chef Teacher|last=Druckman|first=Charlotte|date=2016-04-08|newspaper=The New York Times|issn=0362-4331|access-date=2016-04-13}}</ref>

==References== {{reflist}}

==External links== * [https://www.youtube.com/c/popupmagazine Pop-Up Magazine] YouTube

[[Category:Theatre in San Francisco]] [[Category:Recurring events established in 2009]]