{{Short description|Montenegrin daily newspaper}} {{Use dmy dates|date=July 2023}} {{Infobox newspaper | name = Pobjeda | logo = Pobjeda_logo.jpeg | image = Pobjeda6June2006.jpg | image_size = 200px | caption = ''Pobjeda'' issue on 6 June 2006 | type = Daily newspaper | format = Berliner | political_position = Centre-left<br>Democratic Party of Socialists<br>Montenegrin nationalism | founded = {{nowrap|{{Start date and age|1944|09|24|df=y}}}} | founder= Communist Party of Yugoslavia | owners = Media Nea Group | publisher = Nova Pobjeda d.o.o. | language = Montenegrin | ISSN = 0350-4379 | headquarters = 19. decembra br. 5, Podgorica | publishing_country = {{flagdeco|Montenegro}} Montenegro | editor = Nenad Zečević | circulation = {{ubl|Print - est. 2.600 (2019)<ref>{{cite web |url=https://www.irex.org/sites/default/files/pdf/media-sustainability-index-europe-eurasia-2019-montenegro.pdf|title=2019 Montenegro |website=Irex|access-date=8 July 2023}}</ref>|Online - 796.550/month <ref>{{Cite web |url=https://www.similarweb.com/website/pobjeda.me/#overview|title = Pobjeda.me Market Share & Traffic Analytics}}</ref>}} | website = [http://www.pobjeda.me pobjeda.me] }}
'''Pobjeda''' ({{lang-cyrl|Пoбjeдa, {{IPA|sh|pôbjeda|pron}}, lit. 'The Victory'}}) is the Montenegrin national daily newspaper. Having been published for 80 years, it is the oldest Montenegrin newspaper still in circulation, as well as the oldest Montenegrin active publication. Until September 1997, it was the only daily newspaper printed in Montenegro. On 21 May 2010, the newspaper dropped the Cyrillic script in favour of the Latin script.
==History== thumb|left|A 2019 stamp of Montenegro dedicated to the 75th anniversary of ''Pobjeda'' The first issue of ''Pobjeda'' was published on 24 October 1944 in Nikšić as a part of the National liberation front of Montenegro (''Narodnooslobodilački front Crne Gore''). Three more issues came out before ''Pobjeda'' began to be published in Cetinje, which would remain ''Pobjeda'''s home until 1954, when it moved to Podgorica.
The first editorial team were: Puniša Perović (editor-in-chief), Branko Drašković (deputy editor-in-chief), Jovan Vukmanović (editor of the NOB column), Mirko Banjević (culture column editor), Erih Koš (foreign policy column editor), Aleksandar Obradović (internal column editor) and Radovan Đuranović (editor of NOF column).<ref>"Pobjeda: naših 80 godina". Pobjeda, pp 8</ref> The first editorial was written by Blažo Jovanović. He also gave the name to the newspaper.<ref>"Pobjeda: naših 80 godina". Pobjeda, pp 51</ref> One of the first couriers was Vito Nikolić, who later became journalist of the same newspaper.
''Pobjeda'' was a bi-weekly and weekly newspaper until 1 January 1975 when it switched to daily frequency. The change happened when the headquarters of ''Pobjeda'' moved from old location (Graphic institute building, at the Ribnica river bank) to the new building, in the new city quarter (Bulevar Revolucije 11).
For many decades in the SFR Yugoslavia, ''Pobjeda'' was sold on news stands in Belgrade, Sarajevo, Split, Zagreb and other large cities in Bosnia and Herzegovina, Croatia, Macedonia, Serbia and Slovenia. Many news stands in Montenegro were owned by ''Pobjeda''.
After the breakup of Yugoslavia, copies of ''Pobjeda'' were sold in Montenegro and Serbia. ''Pobjeda'' also published several magazines; today Arena is the first sports newspaper in Montenegro. ''Pobjeda'''s books and publications have received awards at many prestigious events. ''Pobjeda'''s mainly Montenegrin readership was diluted following the establishment of two other newspapers - Vijesti and Dan.
Until 1997 Pobjeda was the only print medium published in Montenegro, but from 1997 competition from daily newspapers, together with the complex and sometimes chaotic media situation in Montenegro, made Pobjeda financially vulnerable, and caused the company to go into bankruptcy. In November 2007, the Montenegrin government announced its intention to sell 51% of its stake in ''Pobjeda'' (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner"<ref>{{Cite web|url=http://www.seebiz.eu/en/corporate/media/waz-can-submit-offer-for-pobjeda-today,9972.html|title=WAZ can submit offer for Pobjeda today, SEEbiz, March 4, 2008|accessdate=8 July 2023}}</ref>) and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008, no offers had been made. In early May 2008, the government announced that it would open another tender by the end of May 2008. The government also let it be known that in order to make the entity more appealing to potential buyers, it was considering writing off Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.<ref>{{Cite web|url=http://www.seebiz.eu/en/corporate/media/new-tender-for-pobjeda-by-end-may,14746.html|title=New tender for Pobjeda by end-May, SEEbiz, May 7, 2008|accessdate=8 July 2023}}</ref> In late June 2008, Pobjeda posted a loss of €3.75 million for the calendar year 2007.<ref>{{Cite web|url=http://www.seebiz.eu/en/techno-_-it/media/pobjeda-loses-eur-3.75mn-over-2007,19093.html|title=Pobjeda loses EUR 3.75mn over 2007, SEEbiz, June 30, 2008|accessdate=8 July 2023}}</ref>
Besides the daily newspaper, ''Pobjeda'' also publishes a number of periodical magazines such as ''Objektiv'', a weekly journal devoted to cinema and popular culture; and, since 2005, ''Arena'', a Podgorica-based weekly (formerly daily) sports journal.
Pobjeda was privatised in December 2014, and is now owed by Media Nea group. For the first time, the company was in 2015 listed on the State Tax Authority's “White list of taxpayers”, reporting a profit for the first time in its history.
==Notable persons== ===Editors-in-chief=== {{Refbegin|2}} # Puniša Perović (1944-1944) # Branko Drašković (1945-1945) # Jovan Vukmanović (1946-1946) # Niko Simov Martinović (1947-1947) # Pavle Aleksić (1948-1948) # Božidar Đurović (1949–1951) # Budislav Šoškić (1951–1953) # Veljko Milatović (1953–1954) # Ante Slovinić (1954-1954) # Veselin Velizarov Đuranović (1954–1958) # Vladimir Popović (1958–1965) # Miodrag Đukić (1965-1965) # Mirko Vraneš (1965–1970) # Milo Kralj (1970–1974) # Svetozar Durutović (1974–1978) # Marko Špadijer (1978–1982) # Petar Bošković (1982–1984) # Miodrag Bošković (1984–1985) # Zoran Popović (1985–1987) # Savić Jovanović (1987–1989) # Momir Škuljić (1989-1989) # Šćepan Vuković (1990–1989) # Vidoje Konatar (1989–1990) # Nikola Ivanović (1992–1994) # Slobodan Vuković (1994–2002) # Milorad Rašović (2002-2002) # Slobodan Vuković (2002–2003) # Saša Knežević (2003–2004) # Andrija Racković (2004–2009) # Srđan Kusovac (2009–2013) # Vesna Šofranac (2013–2014) # Draško Đuranović (2014–2024) # Nenad Zečević (2024-) {{Refend}}
===Journalists=== {{Refbegin|2}} * Aleksandar Leso Ivanović,<ref>{{cite web|url=https://www.antenam.net/drustvo/137332-antifasizam-i-sloboda-zlatne-niti-koje-su-spojile-crnu-goru-i-pobjedu|title="Antifašizam i sloboda, zlatne niti koje su spojile Crnu Goru i Pobjedu"|date=24 October 2019|accessdate=2025-12-06}}</ref> * Erih Koš<ref>{{cite web|url=https://www.pobjeda.me/clanak/pobjeda-eriha-kosa|title=Pobjeda Eriha Koša|date=24 October 2024 |accessdate=2025-12-05}}</ref> * Jovan Nikitović<ref>{{cite web|url=https://www.pobjeda.me/clanak/nikitovic-moje-orude-su-bili-strpljenje-pitanja-i-dokumenti|title=Nikitović: Moje oruđe su bili strpljenje, pitanja i dokumenti|date=9 October 2025|accessdate=2025-12-08}}</ref> * Mirko Banjević<ref>{{cite web|url=https://www.pobjeda.me/clanak/pjesnik-zavicaja-i-kosmicke-slobode|title=Pjesnik zavičaja i kosmičke slobode|date=27 April 2024|accessdate=2025-12-08}}</ref> * Mihailo Lalić<ref>{{cite web|url=https://www.antenam.net/drustvo/137332-antifasizam-i-sloboda-zlatne-niti-koje-su-spojile-crnu-goru-i-pobjedu|title="Antifašizam i sloboda, zlatne niti koje su spojile Crnu Goru i Pobjedu"|date=24 October 2019|accessdate=2025-12-06}}</ref> * Miodrag Ilić Tuč (photojournalist)<ref>{{cite web|url=https://www.pobjeda.me/clanak/kad-je-moraca-dosla-do-terase-podgorice|title=Kad je Morača došla do terase "Podgorice"|date=7 April 2014|accessdate=2025-12-07}}</ref> * Radomir Bato Tomić<ref>{{cite web|url=https://www.cdm.me/drustvo/preminuo-novinar-radomir-bato-tomic/ |title=Preminuo novinar Radomir Bato Tomić|date=19 May 2019|accessdate=2025-12-08}}</ref> * Ratko Vujošević<ref>{{cite web|url=https://www.pobjeda.me/clanak/crna-gora-kao-omiljena-muza-okicena-cemerom|title=Crna Gora kao omiljena muza okićena čemerom|date=7 April 2014|accessdate=2025-12-07}}</ref> * Vito Nikolić<ref>{{cite web|url=https://www.cdm.me/kultura/predstavljena-knjiga-trag-da-nas-sjeti-povodom-85-godina-od-rodenja-vita-nikolica/|title=Predstavljena knjiga Trag da nas sjeti povodom 85 godina od rođenja Vita Nikolića|date=26 April 2019 |accessdate=2025-12-05}}</ref> * Zagorka Berkuljan<ref>{{cite web|url=https://fokuspress.com/2024/04/24/zagorka-berkuljan-prva-zena-novinar-u-crnoj-gori-zagino-zlatno-pero-video/|title=Zagorka Berkuljan, prva žena novinar u Crnoj Gori|date=25 April 2024|accessdate=2025-12-07}}</ref> * Živko Đurović (caricaturist)<ref>{{cite web|url=https://leks.canu.ac.me/web/llucg.php?OID=3352|title=Đurović Živko|date=25 April 2024|accessdate=2025-12-07}}</ref> {{Refend}}
===Associates=== {{Refbegin|2}} * Darko V. Ribnikar, Serbian journalist * Radovan Zogović, Montenegrin poet<ref>{{cite web|url=https://www.antenam.net/drustvo/137332-antifasizam-i-sloboda-zlatne-niti-koje-su-spojile-crnu-goru-i-pobjedu|title="Antifašizam i sloboda, zlatne niti koje su spojile Crnu Goru i Pobjedu"|date=24 October 2019|accessdate=2025-12-06}}</ref> * Marko Vešović, Bosnian and Montenegrin poet<ref>{{cite web|url=https://www.antenam.net/drustvo/137332-antifasizam-i-sloboda-zlatne-niti-koje-su-spojile-crnu-goru-i-pobjedu|title="Antifašizam i sloboda, zlatne niti koje su spojile Crnu Goru i Pobjedu"|date=24 October 2019|accessdate=2025-12-06}}</ref> * Veljko Vlahović, Montenegrin politician {{Refend}}
== List of awards won by ''Pobjeda''== {{Refbegin|2}} * 50px ''Order of the brotherhood and unity with golden wreath'' by Josip Broz Tito (SFR Yugoslavia, 1974) * 50px ''Order of the Labour'' by Svetozar Marović (State Union of Serbia and Montenegro, 2004) {{Refend}}
== References == {{Reflist|2}}
==External links== *[http://www.pobjeda.me/ Official website]
{{Media of Montenegro}} {{Eastern Bloc media}}
Category:Newspapers published in Montenegro Category:Newspapers published in Yugoslavia Category:Mass media in Nikšić Category:Mass media in Podgorica