{{Short description|UK-based online music magazine}} {{Use British English|date=September 2024}} {{Use dmy dates|date=September 2024}} {{Infobox magazine | title = Playlouder | logo = File:PlayLouder_magazine_logo.gif | logo_size = <!-- default is 180px --> | editor = Jeremy Allen | editor_title = <!-- up to |editor_title6= --> | category = Music | founded = 2000 | firstdate = {{Start date and age|2000|03|22|df=y}} | finaldate = {{End date and age|2007}} | company = PlayLouder Ltd | based = United Kingdom | website = www.playlouder.com (defunct)
}} '''''Playlouder''''' was an online music magazine based in London.<ref>{{cite news |last1=Andrews |first1=Robert |title=ISP's New Music Service Will Pay Labels for 'Illegal' Downloads |url=https://www.theguardian.com/media/pda/2008/aug/13/ispsnewmusicservicewillpa|location=London|work=The Guardian |publisher=Guardian News & Media |date=13 August 2008}}</ref><ref>{{cite news |last1=Bisla |first1=Sat |title=Music Without Borders: The Trend Toward Developing Talent Abroad|location=Los Angeles|url=https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/2000s/2005/RR-2005-01-07.pdf |work=Radio & Records |publisher=R&R,{{nbsp}}Inc.|archive-url=https://web.archive.org/web/20230503001116/https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/2000s/2005/RR-2005-01-07.pdf|archive-date=3 May 2023|url-status=live|page=21|date=7 January 2005}}</ref> It provided news, reviews, gig-listings, features, and other music-related content. The publisher later moved into providing music access, and claimed to be the world's first music service provider<ref name="bb">{{cite news |last1=Koranteng |first1=Juliana |title=Newsline |date=8 January 2005 |url=https://books.google.com/books?id=UxQEAAAAMBAJ&dq=%22playlouder%22+2000&pg=PA45 |access-date=17 February 2023 |publisher=Billboard}}</ref> — an Internet service provider bundling access to music content along with broadband Internet access.
The magazine's publishing company presented the world's first virtual music festival in partnership with Glastonbury Festival in 2001, and was the online partner for Glastonbury Festival from 2000, webcasting full performances from bands including Gorillaz, Blur, Basement Jaxx, The White Stripes, Orbital, Coldplay, The Flaming Lips, Sigur Rós, Franz Ferdinand, Muse, and Bloc Party.
==History== Playlouder was founded in the UK in 2000 by Paul Hitchman and Jim Gottlieb, who ran the record labels Sugar and Candy in the 1990s.<ref name="beggars">{{cite web |url=https://archive.beggars.com/about/ |title=Beggars: About |website=Beggars |access-date=17 February 2023}}</ref> It started publication in March 2000.<ref>{{cite news |title=Ex-East West A&R Duo to Launch Alternative Music Internet Portal|editor-last=Scott|editor-first=Ajax |url=https://www.worldradiohistory.com/UK/Music-Week/2000/Music-Week-2000-03-18.pdf |work=Music Week|page=4|publisher=Miller Freeman Entertainment |date=18 March 2000}}</ref> The site included music news, reviews, features and gig-listings.
In 2003 the publisher of ''Playlouder'' and the music company Thestate51Conspiracy formed an internet service provider, named Playlouder MSP. It offered broadband internet access combined with unlimited legal music downloading and other music applications for a monthly subscription fee. The service, touted as an alternative to unauthorized file-sharing services, licensed the right for its subscribers to legally share music and in return paid royalties to music rights owners. Dizzee Rascal, The White Stripes, and Stereophonics were early adopters, as well as labels such as Ninja Tune and Beggars Group.<ref name="guardian">{{cite news |last1=Johnson |first1=Bobbie |title=Listening goes legit |url=https://www.theguardian.com/music/2003/nov/10/digitalmedia.popandrock |access-date=17 February 2023 |agency=The Guardian |date=10 November 2003}}</ref>
Playlouder MSP was awarded the Popkomm IMEA award for innovation in 2004, later announcing deals with EMI and Sony BMG, as well as the UK indie label association AIM and the UK's leading collection society PRS for Music. Commercial launch of the service was scheduled for the summer of 2007.{{fact|date=November 2024}}
==References== {{reflist}}
==External links== * {{webarchive |url=https://archive.today/20130104141741/http://www.playlouder.com/ |date=4 January 2013 |title=Official site}} * {{webarchive |url=https://archive.today/20031216002328/http://www.playloudermsp.com/ |date=16 December 2003 |title=PlayLouder MSP}}
Category:Mass media companies established in 2000 Category:Internet properties established in 2000 Category:Online music magazines published in the United Kingdom Category:British music websites Category:Companies based in the London Borough of Wandsworth