Perion Network

{{Promotional|date=February 2026}} {{Use dmy dates|date=December 2023}} {{Infobox company | name = Perion Network Ltd. | logo = Perion-logo-2025.svg | type = Public | traded_as = {{NASDAQ|PERI}}, {{TASE|PERI}} | founded = | founder = Yaron Adler Ofer Adler | key_people = Tal Jacobson (CEO) Elad Tzubery (CFO) | location = Tel Aviv, Israel | area_served = Worldwide | industry = Internet | products = Perion One Omnichannel Advertising Platform | revenue = {{Increase}} US$ 743.16 million (2023) | net_income = {{Increase}} US$117.41 million (2023) | num_employees = 420 (as of June 2024)<ref>{{cite news |last1=Habib-Valdhorn |first1=Shiri |title=770% of the downturn: Perion is supported by the recovery of the digital advertising market and technological hype |url=https://www.globes.co.il/news/article.aspx?did=1001363722 |access-date=8 July 2021 |work=Globes |date=14 March 2021 |language=Hebrew}}</ref> | website = {{url|http://perion.com}} }} '''Perion Network Ltd.''' is a publicly traded advertising technology company that provides digital advertising technology solutions to advertisers, agencies, retailers, and publishers.<ref>{{cite web |title=Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref> Its core offerings are delivered through '''Perion One''', a unified omnichannel advertising platform designed to support campaign planning, activation, optimisation, and measurement across channels and verticals including connected television (CTV), digital out-of-home (DOOH), display, video advertising, as well as retail media and commerce solutions.<ref>{{cite web |title=Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref> The company is headquartered in Tel Aviv, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, Montréal and Kyiv.<ref>{{cite web |title=Perion Network Ltd. – Contact |url=https://perion.com/contact/ |publisher=Perion |access-date=2026-01-30}}</ref> Perion is listed on the Nasdaq Stock Market under the ticker symbol '''PERI'''.<ref>{{cite web |title=Perion Network Ltd. – Investor FAQ |url=https://perion.com/investors/faq/ |publisher=Perion |access-date=2026-01-30}}</ref>

== Services == Perion provides digital advertising technology and services for advertisers, agencies, retailers, and publishers through its unified advertising platform and related solutions.

=== Perion One === Perion One is a unified omnichannel advertising platform that consolidates Perion’s technologies into a single solution for planning, activating, optimizing, and measuring digital advertising campaigns across multiple channels, including connected television, display, video, audio, and digital out-of-home advertising. The platform integrates artificial intelligence to connect data, creative, and media execution across channels. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref>

=== Solutions for advertisers, brands and agencies=== Perion provides digital advertising solutions that enable advertisers to execute campaigns and analyze performance across a range of channels:

* '''Connected Television (CTV)''': Perion One includes capabilities for managing and delivering connected television advertising. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref> * '''Digital out-of-home (DOOH)''': Perion offers DOOH advertising capabilities as part of its omnichannel platform. <ref>{{cite web |title=Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns |url=https://secure.businesswire.com/news/home/20250925773218/en/Perion-and-Albertsons-Media-Collective-to-Unlock-First-Party-Retail-Audiences-Through-High-Impact-Display-and-DOOH-Campaigns |publisher=Business Wire |access-date=2026-01-30}}</ref> * '''Display and video advertising''': Perion One supports programmatic and direct campaigns across web and mobile inventory. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref> * '''Retail and commerce media solutions''':Perion provides retail and commerce media advertising solutions intended to help brands and agencies reach consumers using retailer first-party data and measure performance across digital channels. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref>

* '''Retail media and Commerce integrations''': Perion announced a strategic partnership with Albertsons Media Collective that enables advertisers to activate against Albertsons’ purchase-based first-party audiences across display and DOOH formats, expanding its retail media capabilities. <ref>{{cite web |title=Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns |url=https://secure.businesswire.com/news/home/20250925773218/en/Perion-and-Albertsons-Media-Collective-to-Unlock-First-Party-Retail-Audiences-Through-High-Impact-Display-and-DOOH-Campaigns |publisher=Business Wire |access-date=2026-01-30}}</ref><ref>{{cite web |title=Albertsons Extends Retail Media Network Via New Partnership |url=https://progressivegrocer.com/albertsons-extends-retail-media-network-new-partnership |publisher=Progressive Grocer |access-date=2026-01-30}}</ref> * '''Retail partner networks''': Perion has joined the Walmart Connect Partner Network to give brands access to Walmart Connect’s omnichannel media solutions and closed-loop measurement as part of its retail and commerce media offering. <ref>{{cite web |title=Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network |url=https://perion.com/product/perion-joins-the-walmart-connect-partner-network/?utm_source=chatgpt.com |publisher=Perion |access-date=2026-01-30}}</ref>{{AI-retrieved source|date=March 2026|checked=no}}

=== Solutions for publishers === Perion provides technology and monetisation solutions for publishers, including supply-side capabilities that support web, video, connected television, and digital out-of-home inventory. These tools help maximise publisher revenue and manage programmatic demand. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref>

=== AI-powered optimization === '''Outmax''' is Perion’s outcome-driven AI (artificial intelligence) performance algorithm, designed to optimize advertising campaigns in real time across digital channels by adapting to business goals and performance signals. <ref>{{cite web |title=Perion Announces Transformational ‘Perion One’ Strategy Unifying All of Its Technologies and Brands |url=https://finance.yahoo.com/news/perion-announces-transformational-perion-one-111500509.html |publisher=Business Wire / Yahoo Finance |access-date=2026-01-30}}</ref>

==Mergers and acquisitions== In 2025, Perion acquired the AI platform Greenbids for $65 million to expand its AI-based campaign optimization capabilities across major digital channels.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-acquires-ai-platform-greenbids-for-65m-1001510198|title=Perion acquires AI platform Greenbids for $65m|date=13 May 2025|newspaper=Globes}}</ref><ref>{{Cite news|url=https://www.adweek.com/adweek-wire/perion-acquires-an-advanced-ai-company-to-accelerate-market-share-expansion-and-growth/|title=Perion Acquires an Advanced AI Company to Accelerate Market Share Expansion and Growth|date=13 May 2025|newspaper=Adweek}}</ref>

In 2023, Perion acquired Montreal-based digital out-of-home (DOOH) advertising platform Hivestack for $100 million in cash, expanding Perion's presence in programmatic out-of-home advertising.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-networks-buys-canadian-ad-tech-co-hivestack-1001464831|title=Perion Networks buys Canadian ad tech co Hivestack|date=12 December 2023|newspaper=Globes}}</ref><ref>{{Cite web|url=https://oohtoday.com/hivestack-acquired-by-perion-for-100m-cash/|title=Hivestack Acquired by Perion for $100M Cash|website=OOH Today|date=12 December 2023}}</ref><ref>{{Cite news|url=https://www.campaignasia.com/article/adtech-company-perion-acquires-hivestack-for-100-million/493300|title=Adtech company Perion acquires Hivestack for $100 million|date=13 December 2023|newspaper=Campaign Asia}}</ref>

In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-network-buys-israeli-co-vidazoo-for-935m-1001386029|title=Perion Network buys Israeli co Vidazoo for $93.5m|date=10 April 2021|newspaper=Globes}}</ref><ref>{{Cite web|url=https://www.calcalistech.com/ctech/articles/0,7340,L-3918924,00.html|title=Perion acquires video monetization platform Vidazoo for up to $93.5 million|first=Hezi|last=Sternlicht|date=4 October 2021|website=CTECH - www.calcalistech.com}}</ref>

In July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-digital-publishing-tech-co-pub-ocean-1001336784|title=Perion buys digital publishing tech co Pub Ocean|date=22 July 2020|newspaper=Globes}}</ref>

In January 2020, Perion acquired Content IQ, a New York-based startup that focused on optimizing digital advertising through cookie-less tracking and analytics.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-content-iq-as-web-goes-cookie-less-1001314772|title=Perion buys Content IQ as web goes cookie-less|date=14 January 2020|newspaper=Globes}}</ref>

In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provided ad performance analytics service, for $3.5 million.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-buys-ukrainian-ai-startup-1001280441|title=Perion buys Ukrainian AI startup|date=4 January 2019|newspaper=Globes}}</ref><ref>{{Cite web|url=https://www.calcalistech.com/ctech/articles/0,7340,L-3759530,00.html|title=Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth|date=1 April 2019|website=CTECH - www.calcalistech.com}}</ref>

In December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.<ref>{{Cite web|url=https://en.globes.co.il/en/article-israeli-co-perion-buys-digital-ad-co-undertone-for-180m-1001085166|title=Israeli co Perion buys digital ad co Undertone for $180m - Globes|date=1 December 2015|website=en.globes.co.il}}</ref><ref>{{Cite news|url=http://www.wsj.com/articles/israeli-firm-perion-acquires-undertone-for-180-million-1448978581|title=Israeli Firm Perion Acquires Undertone for $180 Million|first=Mike|last=Shields|newspaper=Wall Street Journal |date=1 December 2015|via=www.wsj.com}}</ref>

In February 2015, Perion acquired MakeMeReach, a platform that helped app developers with social media advertising, for $15 million.<ref>{{Cite web|url=https://en.globes.co.il/en/article-perion-networks-acquires-makemereach-for-15m-1001009071|title=Perion Networks acquires MakeMeReach for $15m - Globes|date=11 February 2015|website=en.globes.co.il}}</ref><ref>{{Cite web|url=https://techcrunch.com/2015/02/11/perion-makemereach-13m-adtech/|title=Perion Buys France's MakeMeReach For Up To $13M To Expand In Social Ads And Europe|first=Ingrid|last=Lunden|date=11 February 2015}}</ref>

In June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.<ref>{{Cite web|url=https://techcrunch.com/2014/06/30/perion-grow-mobile-42m/|title=Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business|first=Ingrid|last=Lunden|date=30 June 2014}}</ref><ref>{{Cite web|url=https://en.globes.co.il/en/article-perion-acquires-us-mobile-ad-co-grow-mobile-1000950113|title=Perion acquires US mobile ad co Grow Mobile - Globes|date=30 June 2014|website=en.globes.co.il}}</ref><ref>{{Cite web|url=https://www.reuters.com/article/perion-network-growmobile-idUSL5N0OS1YD20140630|title=Israel's Perion buys mobile advertising firm Grow Mobile|date=30 June 2014|via=www.reuters.com}}</ref> After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.<ref>{{cite news|url=http://www.timesofisrael.com/israels-perion-buys-us-firm-for-up-to-42-million/|title=Israel's Perion buys US firm for up to $42 million|first=David|last=Shamah|website=The Times of Israel |issn=0040-7909}}</ref>

In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.<ref>{{Cite news|url=https://www.haaretz.com/israel-news/business/2014-01-04/ty-article/perion-completes-buy-of-clientconnect/0000017f-dbdb-d3ff-a7ff-fbfb51520000|title=Perion Completes Acquisition of Conduit's ClientConnect|newspaper=Haaretz}}</ref><ref>{{Cite web|url=https://techcrunch.com/2013/09/16/conduit-worth-1-4bn-acquires-email-startup-perion-worth-153m/|title=Conduit, Worth $1.4BN, Merges With Email Giant Perion (Worth $153M) To Take Its Place On NASDAQ|first=Mike|last=Butcher|date=16 September 2013}}</ref><ref>{{Cite web|url=https://en.globes.co.il/en/article--1000906604|title=Perion completes Conduit ClientConnect acquisition - Globes|date=2 January 2014|website=en.globes.co.il}}</ref>

In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.<ref>{{Cite web|url=https://en.globes.co.il/en/article--1000796717|title=Perion buys SweetPacks for up to $41m - Globes|date=8 November 2012|website=en.globes.co.il}}</ref><ref>{{Cite web|url=https://www.calcalist.co.il/internet/articles/0,7340,L-3587178,00.html|title=חברת Perion רכשה את SweetIM ב-41 מיליון דולר|date=8 November 2012|website=כלכליסט - www.calcalist.co.il}}</ref> SweetPacks specialized in producing a range of downloadable content for daily use.<ref>{{Cite web|url=https://techcrunch.com/2012/11/08/holy-emoticons-batman-perion-network-acquires-sweetpacks-for-41m/|title=Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M|first=Mike|last=Butcher|date=8 November 2012}}</ref>

In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.<ref>{{Cite web|url=https://en.globes.co.il/en/article--1000669793|title=Incredimail buys photo-sharing co Smilebox for $25m - Globes|date=2 August 2011|website=en.globes.co.il}}</ref> Smilebox was an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.<ref>{{Cite web |date=2012-07-03 |title=Smilebox to be acquired by IncrediMail for up to $40 million - Puget Sound Business Journal |url=http://www.bizjournals.com/seattle/blog/techflash/2011/08/smilebox-acquired-for-25-million.html |access-date=2023-12-26 |archive-url=https://web.archive.org/web/20120703085327/http://www.bizjournals.com/seattle/blog/techflash/2011/08/smilebox-acquired-for-25-million.html |archive-date=3 July 2012 }}</ref><ref>{{Cite web|url=https://techcrunch.com/2011/08/01/incredimail-buys-online-photo-album-and-slideshow-creator-smilebox-for-up-to-40-million/|title=IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million|date=1 August 2011}}</ref>

==History== Perion was founded in 1999 by cousins Yaron and Ofer Adler.<ref name="auto1">{{Cite web|url=https://www.jpost.com/health-and-sci-tech/internet-and-technology/incredimail-israels-incredible-story-153274|title=IncrediMail - Israel's incredible story|website=The Jerusalem Post | JPost.com|date=30 August 2009 }}</ref><ref>{{Cite web|url=https://en.globes.co.il/en/article--1000488617|title=IncrediMail to forge ahead on new products - Globes|date=10 August 2009|website=en.globes.co.il}}</ref> Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007.<ref name="auto1"/><ref>{{Cite web|url=https://en.globes.co.il/en/article--1000056587|title=Israel's IncrediMail raises $18.8m in Nasdaq IPO - Globes|date=31 January 2006|website=en.globes.co.il}}</ref>

Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO.<ref>{{Cite web|url=https://www.bloomberg.com/profile/person/3205346|title=Josef Mandelbaum, Nili Capital Partners: Profile and Biography|website=Bloomberg.com}}</ref>

In November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity.<ref>{{Cite web|url=https://en.globes.co.il/en/article--1000683465|title=IncrediMail to change name to Perion Interactive - Globes|date=18 September 2011|website=en.globes.co.il}}</ref>

=== 2014-2017 === In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.<ref>{{Cite web|url=https://en.globes.co.il/en/article-perion-teams-with-cloud-based-security-co-cyren-1000952835|title=Perion teams with cloud-based security co CYREN - Globes|date=8 July 2014|website=en.globes.co.il}}</ref>

In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.<ref>{{Cite web|url=https://www.timesofisrael.com/perion-extends-microsoft-deal-ups-mobile-business/ |title=Perion extends Microsoft deal, ups mobile business |first=David |last=Shamah |date=1 August 2014 |website=Times of Israel}}</ref>

In September 2016, Josef Mandelbaum stepped down as CEO of Perion.<ref name="auto3">{{Cite news|url=https://en.globes.co.il/en/article-josef-mandelbaum-to-step-down-as-perion-ceo-1001154648|title=Josef Mandelbaum to step down as Perion CEO|date=27 September 2016|newspaper=Globes}}</ref><ref>{{Cite web|url=https://www.reuters.com/article/idUKASC099C6|title=BRIEF-Josef Mandelbaum to step down as CEO of Perion|date=27 September 2016|via=www.reuters.com}}</ref> During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.<ref name="auto3"/>

In April 2017, Doron Gerstel assumed the role of CEO.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-networks-names-doron-gerstel-ceo-1001173468|title=Perion Networks names Doron Gerstel CEO|date=24 January 2017|newspaper=Globes}}</ref> Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-network-google-changes-wont-harm-us-1001363947|title=Perion Network: Google changes won't harm us|date=14 March 2021|newspaper=Globes}}</ref> This period also saw the company broaden its reach into the digital television advertising sector.<ref>{{Cite news|url=https://en.globes.co.il/en/article-link-up-with-tvadsync-boosts-perion-network-1001310390|title=Link-up with TVadSync boosts Perion Network|date=12 October 2019|newspaper=Globes}}</ref>

=== 2018-2020 === In October 2018, Perion's platform, MakeMeReach, received Google certification.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-social-campaign-platform-awarded-google-certification-1001256706|title=Perion social campaign platform awarded Google certification|date=16 October 2018|newspaper=Globes}}</ref>

In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.<ref>{{Cite news|url=https://en.globes.co.il/en/article-microsoft-renews-tie-with-perion-network-1001348055|title=Microsoft renews tie with Perion Network|date=11 March 2020|newspaper=Globes}}</ref>

=== 2021-2022 === In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.<ref>{{Cite news|url=https://en.globes.co.il/en/article-ad-tech-co-perion-unit-partners-with-pinterest-1001301719|title=Ad-tech co Perion unit partners with Pinterest|date=23 September 2019|newspaper=Globes}}</ref>

In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.<ref>{{Cite news|url=https://en.globes.co.il/en/article-prion-network-wins-microsoft-advertising-award-1001402154|title=Perion Network wins Microsoft Advertising award|date=14 February 2022|newspaper=Globes}}</ref>

In August 2022, Perion received the Stevie Award in the artificial intelligence category.<ref>{{Cite web|url=https://finance.walla.co.il/item/3531970|title=Perion מתרחבת ומגייסת עובדים - וואלה! כסף|date=22 September 2022|website=וואלה!}}</ref>

In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.<ref>{{Cite news|url=https://en.globes.co.il/en/article-perion-claims-success-for-cookieless-mercedes-campaign-1001425363|title=Perion claims success for cookieless Mercedes campaign|date=21 September 2022|newspaper=Globes}}</ref>

=== 2023-2024 ===

In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.<ref>{{Cite news|url=https://en.globes.co.il/en/article-outgoing-ceo-boosted-perions-market-cap-twelvefold-1001439998|title=Outgoing CEO boosted Perion's market cap twelvefold|date=3 February 2023|newspaper=Globes}}</ref>

In June 2024, Perion announced significant layoffs as part of a cost-cutting initiative. The decision came after Microsoft's further actions to completely remove several advertisers from its Bing network, which severely harmed Perion's revenues. As a result, Perion decided to eliminate 35 jobs, primarily within its search division in Israel. This reduction represented 15% of the company's Israeli workforce, which numbered 230 employees out of a total of 650 globally.<ref name="calcalistech">Shulman, Sophie. "Perion embarks on layoffs after revenue takes hit." Calcalistech, 25 June 2024. https://www.calcalistech.com/ctechnews/article/sjdai5d8r</ref>

The impact of Microsoft's decisions was substantial, with Perion's revenue from its collaboration with Microsoft projected to fall to less than 5% of its total revenue in the latter half of 2024. Previously, revenue from Bing had formed a substantial part of Perion's income. For the second quarter of 2024, Perion's revenues were anticipated to be between $106 million and $108 million, with annual revenues expected to decrease to approximately half a billion dollars.<ref name="calcalistech"/>

==References== {{Reflist|2}}

Category:Online advertising Category:Companies listed on the Nasdaq Category:Companies based in Tel Aviv Category:Companies listed on the Tel Aviv Stock Exchange Category:Software companies established in 1999 Category:Software companies of Israel Category:1999 establishments in Israel