{{Short description|American heir & business executive (1888-1957)}} {{Infobox person | name = Percy Orthwein | image = | caption = | birth_name = | birth_date = November 27, 1888 | birth_place = St. Louis, Missouri, U.S. | death_date = {{death date and age|1957|7|2|1888|11|27}} | death_place = Huntleigh, Missouri, U.S. | death_cause = | resting_place = Sunset Memorial Park and Mausoleum | resting_place_coordinates = | other_names = | known_for = | education = | alma_mater= Yale University | employer = | occupation = Businessman | title = | term = | predecessor = | successor = | political_party = | boards = | spouse = Clara Busch | children = {{nowrap|Adolphus Busch Orthwein}}<br/> James Orthwein | parents = William D. Orthwein<br/>Emily H. Thuemmler | relatives = Frederick C. Orthwein <small>(brother)</small><br/>August Anheuser Busch Sr. <small>(father-in-law)</small><br/>Adolphus Busch III <small>(brother-in-law)</small><br/>Gussie Busch <small>(brother-in-law)</small> }}
'''Percy Orthwein''' (November 27, 1888 – July 2, 1957) was an American heir and business executive in advertising from St. Louis, Missouri, United States.
Orthwein was born on November 27, 1888, in St. Louis, Missouri to William D. Orthwein, a German-born grain merchant. The younger Orthwein graduated from Yale University in 1912.<ref name="percyjdies">{{cite news|title=Percy J. Orthwein Dies. August Busch Son-in-Law an Advertising Executive. |url=https://www.newspapers.com/image/51198671/?terms=%22percy%2Borthwein%22 |newspaper=The Kansas City Times |location= Kansas City, Missouri |date=July 3, 1957 |page=7 |via = Newspapers.com|accessdate = October 8, 2015}} {{Open access}}</ref><ref name="percypicture">{{cite news |title=PERCY ORTHWEIN |url=http://www.stltoday.com/news/multimedia/percy-orthwein/image_b2ee5221-1f48-5816-b4fa-e1d9b97617a3.html |newspaper=St. Louis Post-Dispatch |date=December 26, 2013 |accessdate=October 9, 2015 |archive-date=August 31, 2014 |archive-url=https://web.archive.org/web/20140831035810/http://www.stltoday.com/news/multimedia/percy-orthwein/image_b2ee5221-1f48-5816-b4fa-e1d9b97617a3.html |url-status=live }}</ref>
Orthwein was the co-founder and president of the D'Arcy Advertising Company.<ref name="percyjdies"/> The firm was in charge of advertising for Anheuser-Busch, the family business.<ref name="percypicture"/>
Orthwein married Clara Hazel Busch, the daughter of August Anheuser Busch Sr., the chief executive officer of Anheuser-Busch.<ref name="percyjdies"/><ref name="percypicture"/> They lived in a mansion designed by Maritz & Young in Huntleigh, Missouri, a suburb of St. Louis.<ref name="stlmag">{{cite news|title=A Look at One of Huntleigh's Grand Homes: The Orthwein Mansion|last=Naffziger |first=Chris |url=http://www.stlmag.com/arts/history/one-of-huntlieghs-grand-homes-the-orthwein-mansion/ |newspaper=St. Louis Magazine |date=August 26, 2015 |accessdate = October 8, 2015}}</ref> They had two sons: Adolphus Busch Orthwein and James Orthwein.<ref name="percyjdies"/>
Orthwein was a hunter and an amateur portraitist.<ref name="percyjdies"/>
Orthwein died on July 2, 1957, in Huntleigh.<ref name="percyjdies"/> He was buried at the Sunset Memorial Park and Mausoleum in Affton, Missouri, near St. Louis.<ref>[https://books.google.com/books?id=eLWao2lIGTEC&dq=orthwein+Sunset+Memorial+Park&pg=PA73 ''Where They're Buried'']</ref> His wife died of a heart attack one month later.<ref name="sisterof">{{cite news |title=Sister of Gussie Busch Jr Dies |url=https://www.newspapers.com/image/2282504/?terms=%22percy%2Borthwein%22 |newspaper=Mt. Vernon Register-News |location=Mount Vernon, Illinois |date=August 5, 1957 |page=3 |via=Newspapers.com |accessdate=October 8, 2015 |archive-date=January 27, 2025 |archive-url=https://web.archive.org/web/20250127055325/https://www.newspapers.com/image/2282504/?terms=%22percy+orthwein%22 |url-status=live }} {{Open access}}</ref>
In 1985, his company, the D'Arcy Advertising Company, merged with Benton & Bowles to form D'Arcy Masius Benton & Bowles.
==References== {{Reflist}}
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{{DEFAULTSORT:Orthwein, Percy}} Category:1888 births Category:1957 deaths Category:Businesspeople from St. Louis Category:Yale University alumni Category:American company founders Category:American advertising executives Category:American people of German descent Category:Busch family Percy