{{Infobox album | name = Pau-Latina | type = Studio | artist = Paulina Rubio | cover = 07 - Pau-Latina.jpg | alt = | released = {{Start date|2004|02|10}} | recorded = April–December 2003 | venue = | studio = | genre = Latin pop | length = 54:17 | label = Universal Latino | producer = {{flat list| * Chris Rodríguez * Marzello Acevedo * Emilio Estefan * Toy Hernández * Sasha Triujeque * Sergio George * Marteen * Richard Vission }} | prev_title = Border Girl | prev_year = 2002 | next_title = Mio: Paulina Y Sus Éxitos | next_year = 2006 | misc = {{Singles | name = Pau-Latina | type = Studio | single1 = Te Quise Tanto | single1date = December 22, 2003 | single2 = Algo Tienes | single2date = May 17, 2004 | single3 = Dame Otro Tequila | single3date = August 23, 2004 | single4 = Mia | single4date = April 1, 2005 }} }}

'''''Pau-Latina''''' is the seventh studio album by Mexican singer Paulina Rubio, released on February 10, 2004, by Universal Latino. Musically, Rubio wanted to make a "futuristic folk" or a "cocktail of different music genres", thus incorporating eclectic latin music in its sound with instrumentation from techno beats, guitars, drums, synthesizers, strings and Spanish guitars musical instruments. Its themes range from love, dancing, friendship and feminist. Contributions to the album's production came from a wide range of producers, including Emilio Estefan, Chris Rodríguez, Toy Hernández, Marcello Acevedo and Sergio George.

Upon its release, the album received generally favorable reviews from music critics, who complimented its production and they considered it as the "follow-up" of her album ''Paulina'' (2000). ''Pau-latina'' debuted atop the Latin Albums ''Billboard'' charts in the United States, and was certified double Latin Platinum by the Recording Industry Association of America (RIAA). The album sold at least 500,000 copies worldwide, making Rubio the best-selling Latin artist of 2004.<ref>{{cite web |title=Lo nuevo de Paulina Rubio, disponible desde mañana |url=https://los40.com/los40/2009/06/02/actualidad/1243893600_294329.html |website=Los 40 Principales |access-date=30 April 2024 |language=Spanish |date=1 June 2009}}</ref>

Four singles were released from the album. It became Rubio's most successful era in the US Latin charts, being her first album to score four top-ten singles on the US ''Billboard'' Hot Latin Songs, with "Te Quise Tanto", "Algo Tienes", "Dame Otro Tequila" and "Mía", two of these peaking at numbers one. Rubio promoted the album with television performances and the Pau-Latina Tour.

== Background and production == Rubio first expressed her intent to re-record an "entire album in Spanish" at the Spanish press release of her first and only English album to date, ''Border Girl'', in June, 2002. She also revealed she wanted to collaborate with Manu Chao and Armando Manzanero, who composed the ballad "Tal Vez, Quizá", for her fifth studio album, ''Paulina'' (2000).<ref name="Pau-Pais">{{cite web |last1=Iñiguez |first1=Fernando |title=Paulina Rubio quiere conquistar el mercado anglosajón con su nuevo disco |url=https://elpais.com/diario/2002/06/04/espectaculos/1023141603_850215.html |publisher=El País |access-date=1 April 2021 }}</ref> Jorge Villamizar, lead member of Bacilos, told ''Billboard'' in September 2003, he co-wrote a track with her wife, Sandra Uribe, for Rubio's upcoming album. He revealed the name of the song: "Perros", and said the singer record it in English and Spanish.<ref>{{cite web |last1=Cobo |first1=Leila |title=Seen And Heard At The Latin Grammys |date=13 September 2003 |url=https://books.google.com/books?id=bw8EAAAAMBAJ&dq=paulina+rubio+perros&pg=PA17 |publisher=Billboard |access-date=21 December 2021 |page=17}}</ref> In January 2004, a month before the album's release, Argentine composer Ferra announced she and Reyli Barba wrote Rubio a song called "Amor Secreto", "a bolero, and the story is tender, very romantic. The song was chosen by Paulina and adaptations were made to it that she suggested."<ref>{{cite web |title=Ferra le dio tema a Paulina Rubio |url=http://www.orizabaenred.com.mx/cgi-bin/web?p=orizabaenred&b=VERNOTICIA&{num}=18091 |publisher=Orizaba en Red |access-date=25 February 2022 |date=28 January 2004 |language=Spanish}}</ref>

''Pau-Latina'' marks Rubio's return to the Spanish-language market after her ''English debut album''. For the production of the album, she collaborated with songwriters and producers Chris Rodríguez, M. Benito, Andrés Levin, Ileana Padrón, Coti, Marco Antonio Solís, Jorge Villamizar, Emilio Estefan, Ricardo Gaitán, Alberto Gaitán, Reyli, Tim Mitchell, Claudia Brant, and Richard Vission. Also, it is the second time, since ''Planeta Paulina'', that Rubio participates as a songwriter in three of the album's tracks: "My Friend, Mi Amigo", "Baila Que Baila" and "Dame Tu Amor".

==Promotion== ''Pau-Latina'' was released on 10 February 2004. The cover art of the album, as well as other promotion shoots, show Rubio covered in intense colors such as Mexican pink, red, orange and purple. She wears folklore skirts, a rose pin in her blonde hair, and shiny rings. Rubio showed a style that highlights her roots as a Latin woman, although she added glamor to her outfits.

===Singles=== "Te Quise Tanto" was released on December 22, 2003 as the lead single from ''Pau-Latina''. Universal Latino moved up the release date because the song was illegally leaked on the Internet. It garnered critical acclaim, with Rubio's fresh vocal interpretation delivery receiving particular praise. Commercially, the single was a success, peaking atop the US ''Billboard'' Hot Latin Tracks, becoming Rubio's most successful singles to date, which spent six non-consecutive weeks at number one. It also peaked inside the top five in Mexico, Colombia and Venezuela.

"Algo Tienes" was released as the second single on May 17, 2004. Critics praised its dance-pop-friendly sound and hooks. In the United States, the song peak at number one on the US ''Billboard'' Latin Pop Songs, however, it peaked at number four on the Hot Latin Songs. As well, the song peaking number one in Mexico charts. The promotional releases, "Ojalá" and "Perros", became very successful in Latin American charts, peaking at number eleven and number fourteen, respectively, in Paraguay airplay chart.

"Dame Otro Tequila" was released as the third and final single on August 23, 2004. It received positive reviews from critics, some of whom praised its Ranchera nature and Rubio's vocals. The song was a success peaking at number one on the US ''Billboard'' Hot Latin Songs. "Mía" was released as the fourth and last single from the album in April 2005. The song was a moderate commercial success, peaking at number eight on the US ''Billboard'' Hot Latin Songs.

==Critical reception== {{Music ratings | rev1 = Apple Music | rev1Score = favourable<ref name="appleinc">{{cite web| url=https://music.apple.com/us/album/pau-latina/5314150| access-date=January 22, 2019| work=Apple Inc.| title=Pau-Latina by Paulina Rubio on Apple Music|quote=Pau-Latina, her sound is even more expansive...}}</ref> | rev2 = AllMusic | rev2Score = {{Rating|3.5|5}}<ref name=AllMusicReview>{{AllMusic|class=album|id=mw0000333489|first=Johnny|last=Loftus}}</ref> | rev3 = ''Billboard'' | rev3score = (positive)<ref name="billboard">{{cite magazine|last1=Cobo|first1=Leila|title=Reviews & Previews: Albums|magazine=Billboard|date=21 February 2004|url=https://books.google.com/books?id=gw8EAAAAMBAJ&q=essential+reviews&pg=PA29|access-date=14 October 2020|publisher=Nielsen Business Media, Inc.}}</ref> }} The album received generally positive reviews from music critics. AllMusic editor Johnny Loftus viewed that "throughout ''Pau-Latina'', there's an alluring scratchiness to Rubio's voice.", then compared the beats to ''Border Girl'''s and said "is sure to please fans of 2000's ''Paulina''. Leila Cobo of ''Billboard'' also praised Rubio's voice, assuring it is "thin and raspy but thoroughly convincing.", she said ''Pau-Latina'' "blends a variety of Latin rhythms and pop beats for an overall effect that's fun but not facile", calling the album like the "follow-up" of ''Paulina'' as "feel-good pop." ''Rapsody'' reviewer Sarah Bardeen considered the album "brilliant" because "Rubio incorporates elements of rap, reggaeton, flamenco and ranchera while maintaining her own consistently feathery pop sensibility."<ref>{{cite web |title=Pau-latina by Paulina Rubio |url=https://us.napster.com/artist/paulina-rubio/album/pau-latina-us-version |website=us.napster.com |publisher=Rapsody |access-date=27 October 2020}}</ref> Likewise, Matt Cibula from ''PopMatters'' called it as a "fractured fairytale pop from some dimension where everyone gets laid all the time and no one is ever sad." Included it in her "best however-many-it-ends-up-being albums of 2004" list.<ref>{{cite web |last1=Cibula |first1=Matt |title=The best however-many-it-ends-up-being albums of 2004 |url=https://www.popmatters.com/best2004-041228-cibula-2496022834.html |publisher=PopMatters |access-date=26 March 2021 }}</ref>

The album was nominated for a Latin Grammy Award in 2004 for Best Female Pop Vocal Album, and a Grammy Award for Best Latin Pop Album in 2005.

== Commercial performance == ''Pau-Latina'' was number one in sales in Mexico as well as the U.S. on the ''Billboard'' Top Latin Albums chart. In Rubio's native Mexico, ''Pau-Latina'' entered and peaked at number one on the albums chart.<ref name="Rules-Chart">{{cite magazine|author=Cobo, Leila|url=https://books.google.com/books?id=3A8EAAAAMBAJ&q=paulina+rubio&pg=PA5|title=Rubio Rules Chart |magazine=Billboard|date=March 6, 2004|language=en|access-date=February 4, 2019}}</ref> One month after its release, it received certified gold on March 10, 2004, for shipments of 50,000 copies.<ref>{{cite web |title=Huracán Paulina |url=https://www.elmundo.es/elmundo/fotos_gente/2004/03/10/index_4.html |website=elmundo.es |publisher=El Mundo |access-date=31 March 2021 |language=Spanish}}</ref> The Asociación Mexicana de Productores de Fonogramas y Videogramas(AMPROFON) certified the album platinum, and sold 100,000 units in the country. In the United States, the album debuted at number one on the Billboard ''Billboard'' Top Latin Albums chart. It remained inside the top 10 for many weeks. ''Pau-Latina'' was certified double-platinum by the Recording Industry Association of America (RIAA) on March 16, 2004. In April 2004, Rubio received her first certifications from the United States and Mexico, platinum and gold record, respectively, in Miami for selling 400,000 copies three months after the launch of ''Pau-Latina''.<ref>{{cite web |title=Noticias: Paulina Rubio |url=https://www.cmtv.com.ar/noticias/show.php?bnid=265&banda=Paulina_Rubio |website=cmtv.com.ar |publisher=CMTV |access-date=6 April 2020 }}</ref> In Ecuador, the album sold 19,000 copies through Bellsouth<ref name="Ecuador-sold">{{cite web |title=Billboard Magazine (May 8, 2004) |date = 8 May 2004|url=https://books.google.com/books?id=xRAEAAAAMBAJ&q=Paulina+Rubio+Bellsouth&pg=PA67 |publisher=Billboard |access-date=19 January 2021}}</ref>

==Track listing== {{Track listing | title1 = Algo Tienes | note1 = | writer1 = Chris Rodríguez, Manny Benito | length1 = 3:07 | title2 = My Friend, Mi Amigo | writer2 = Paulina Rubio, Andrés Levin, Ileana Padrón | length2 = 3:31 | title3 = Te Quise Tanto | note3 = | writer3 = Coti, Andahí, Adrian Schinoff | length3 = 4:05 | title4 = Baila Que Baila | note4 = | writer4 = T. Méndez, E. Pérez, José de Jesús, Paulina Rubio, Tea Time | length4 = 3:36 | title5 = Ojalá | note5 = | writer5 = Marco Antonio Solís | length5 = 3:28 | title6 = Perros | note6 = | writer6 = Jorge Villamizar, Xandra Uribe | length6 = 3:49 | title7 = Quiero Cambiarme | note7 = | writer7 = Emilio Estefan, Ricardo Gaitán, Alberto Gaitán, Nicolás Tovar | length7 = 2:20 | title8 = Mía | note8 = | writer8 =Emilio Estefan, Ricardo Gaitán, Alberto Gaitán, Tony Mardini, Tom McWilliams | length8 = 3:33 | title9 = Alma En Libertad | note9 = | writer9 = Jorge Villamizar, Juan Carlos Pérez-Soto | length9 = 3:54 | title10 = Adiosito Corazón | note10 = | writer10 = Jorge Villamizar | length10 = 3:12 | title11 = Amor Secreto | note11 = | writer11 = Reyli | length11 = 4:12 | title12 = Volverás | note12 = | writer12 = Angie Chirino, Tim Mitchell, Clay Ostwald | length12 = 5:06 | title13 = Dame Otro Tequila | note13 = | writer13 = Emilio Estefan, Ricardo Gaitán, Alberto Gaitán, Tony Mardini, Tom McWilliams | length13 = 2:48 | title14 = Dame Tu Amor | note14 = | writer14 = Paulina Rubio, Claudia Brant, Richard Vission, G. Brown, A. Cee | length14 = 3:52 | title15 = Algo Tienes | note15 = Instrumental, hidden track | writer15 = Chris Rodríguez, Manny Benito | length15 = 7:28 }}

==Personnel== {{col-begin}} {{col-2}} Gaitán Bros Ricardo Gaitán & Alberto Gaitán — producer, arranger, programming, background vocals, engineers & composers<br> Archie Peña — producer<br> Sebastian Krys — mixing<br> Sergio George — keyboards, drum programming, producer<br> Marteen — producer<br> Tom Coyne — mastering<br> Javier Garza — engineer<br> Marcello Azevedo — guitar, bajo sexto, arranger, producer, keyboards<br> Jorge González — engineer<br> Alfred Figueroa — engineer, mixing<br> Bob "Bassy" Bob Brackmann — mixing<br> Toy Hernández — producer, engineer<br> Tony Mardini — engineer, mixing<br> Felipe Tichauer — engineer<br> Tea Time — rap<br> Mike Weitman — mixing assistant<br> Max Kolibe — engineer<br> Sacha Triujeque — producer, engineer<br> {{col-2}} Chris Rodríguez — arranger, producer, programming<br> Frank Maddocks — graphic design, art direction<br> Javier Carrión — engineer<br> Steven Sunset — engineer<br> Richard McLaren — photography<br> Tata Bigorra — coros<br> Jake R. Tañer — engineer<br> Danita Ruiz — management<br> Caresse Henry — management<br> MC Wave — rap<br> César Nieto — DJ<br> Paulina Rubio — executive producer<br> Carlos Alvarez — engineer<br> Hal Batt — engineer<br> Scott Canto — engineer<br> Emilio Estefandidgeridoo, producer {{col-end}}

==Charts== {{col-begin}} {{col-2}}

===Weekly charts=== {| class="wikitable sortable plainrowheaders" !align="left"|Chart (2004) !align="left"|Position |- |align="left"|Argentine Albums (CAPIF)<ref>{{cite web |url=http://www.capif.org.ar:80/default.asp?CodOp=RACS&CO=6 |title=CAPIF charts |access-date=2004-02-22 |url-status=dead |archive-date=2004-02-22 |archive-url=https://web.archive.org/web/20040222010507/http://www.capif.org.ar/default.asp?CodOp=RACS&CO=6 }}</ref> |align="center"|5 |- |align="left"|Spain albums (Promusicae)<ref>{{cite book|title=Sólo éxitos: año a año, 1959–2002|last=Salaverri|first=Fernando|date=September 2005|publisher=Fundación Autor-SGAE|isbn=84-8048-639-2|edition=1st|location=Spain}}<!--|access-date=2011-01-26--></ref> |align="center"|14 |- {{album chart|BillboardLatin|1|artist=Paulina Rubio|accessdate=June 12, 2016}} |- {{album chart|BillboardLatinPop|1|artist=Paulina Rubio|accessdate=June 12, 2016}} |- {{album chart|Billboard200|105|artist=Paulina Rubio|accessdate=June 12, 2016}} |- |} {{col-2}}

===Year-end charts=== {| class="wikitable" |- !align="left"|Chart (2004) !align="left"|Peak<br />position |- |align="left"|US ''Billboard'' Latin Albums<ref name="TLA04">{{cite magazine| date = 2004-12-25| title = The Year in Music 2004: Latin| magazine = Billboard| publisher = Nielsen Business Media, Inc.| page = YE-63| url = https://books.google.com/books?id=1BMEAAAAMBAJ&q=Latin&pg=PA54| access-date = 2010-03-10}}</ref> | style="text-align:center;"|6 |- |align="left"|US ''Billboard'' Latin Pop Albums<ref name="TLA04 II">{{cite magazine| date = 2004-12-25| title = The Year in Music 2004: Latin| magazine = Billboard| publisher = Nielsen Business Media, Inc.| page = YE-64| url = https://books.google.com/books?id=1BMEAAAAMBAJ&q=Latin&pg=PA54| access-date = 2010-03-10}}</ref> | style="text-align:center;"|3 |- |} {{col-end}}

==Certifications and sales== {{Certification Table Top}} {{Certification Table Entry|region=Ecuador|nocert=true|salesamount=19,000|salesref=<ref name="Ecuador-sold"/>}} {{Certification Table Entry|region=Mexico|title=Pau-Latina|artist=Paulina Rubio|type=album|award=Platinum|relyear=2004}} {{certification Table Entry|region=Spain|certref=<ref name="SpC">{{cite news|url=http://www.lagaceta.com.ar/nota/112257/espectaculos/paulina-rubio-cantante-latina-mas-exitosa-momento.html|title=Paulina Rubio es la cantante latina más exitosa del momento|work=La Gaceta|publisher=Alberto García Hamilton III|date=28 April 2005|access-date=24 February 2012|location=Argentina|language=es|archive-url=https://web.archive.org/web/20160224040748/http://www.lagaceta.com.ar/nota/112257/espectaculos/paulina-rubio-cantante-latina-mas-exitosa-momento.html|archive-date=24 February 2016}}</ref>|award=Gold|type=album|relyear=2004|certyear=2005}} {{Certification Table Entry|region=United States|title=Pau-Latina|artist=Paulina Rubio|type=album|award=Platinum|number=2|relyear=2004|certyear=2004|Spanish=yes}} {{certification Table Summary}} {{Certification Table Entry|region=Worldwide|nocert=yes|salesamount=500,000|salesref=<ref name="PauLatinas">{{cite web |url=https://www.chron.com/spanish/entertainment/article/Paulina-Rubio-Pasi-n-por-la-m-sica-1625662.php |work=Houston Chronicle|language=es |title=Paulina Rubio: Pasión por la música |date=29 April 2005 |archive-url=https://web.archive.org/web/20200624164615/https://www.chron.com/spanish/entertainment/article/Paulina-Rubio-Pasi-n-por-la-m-sica-1625662.php|access-date=24 June 2020|archive-date=2020-06-24}}</ref>}} {{Certification Table Bottom | nosales=true}}

==References== <references/>

==External links== *[http://www.artistdirect.com/nad/store/artist/album/0,,2819733,00.html ''Paulina Rubio: Pau-Latina - Listen, Review and Buy at ARTISTdirect'']

{{Paulina Rubio}}

{{Authority control}}

Category:2004 albums Category:Paulina Rubio albums Category:2000s Spanish-language albums Category:Albums produced by Emilio Estefan Category:Universal Music Mexico albums