{{Short description|Online Casino}} {{refimprove|date=December 2016}}
{{Infobox company | name = PartyCasino | logo = PartyCasino Logo | type = Public | industry = Online gambling | fate = | predecessor = <!-- or: | predecessors = --> | successor = <!-- or: | successors = --> | founded = <!-- if known: {{Start date and age|YYYY|MM|DD}} in city, state, country --> | founder = <!-- or: | founders = --> | defunct = <!-- {{End date|YYYY|MM|DD}} --> | hq_location_city = | hq_location_country = | area_served = Worldwide | key_people = | products = Online casino, slots | owner = Entain | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = {{URL|https://www.partycasino.com}} }}
'''PartyCasino''' is an online casino first launched in 1997 under the name Starluck Casino, before relaunching in 2006 as a fully integrated platform.<ref>{{Cite web|url=http://www.businesswire.com/news/home/20040329005632/en/Starluck-Casino-Online-BMM-Certification|title=Starluck Casino Online Gets BMM Certification {{!}} Business Wire|website=www.businesswire.com|access-date=2016-12-16|date=2004-03-29|archive-url=https://web.archive.org/web/20161220082106/http://www.businesswire.com/news/home/20040329005632/en/Starluck-Casino-Online-BMM-Certification|archive-date=2016-12-20|url-status=live}}</ref> The casino offers more than 500 games, ranging from casino like blackjack and roulette to a wide selection of online slots and live dealer experiences.
Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC's (GVC) leading casino brands.<ref>{{Cite web|url=http://www.gamingintelligence.com/business/37993-gvc-unveils-revamped-partycasino-com-site|title=GVC unveils revamped partycasino.com site - Gaming Intelligence|last=Harrison|first=Robin|website=www.gamingintelligence.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161220134523/http://www.gamingintelligence.com/business/37993-gvc-unveils-revamped-partycasino-com-site|archive-date=2016-12-20|url-status=live}}</ref> Entain operates four main product verticals, sports, casino, poker and bingo, along with other core brands such as CasinoClub, Betboo, Sportingbet, Bwin, partypoker, Foxy Bingo, and Gioco Digitale.<ref>{{Cite web|url=http://www.gvc-plc.com/html/overview/brands.asp|title=Brands - GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161119101502/http://www.gvc-plc.com/html/overview/brands.asp|archive-date=2016-11-19|url-status=live}}</ref>
== History ==
PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media. It went on to become one of the first successful online casinos in the late 1990s.<ref>{{Cite journal|last=Laffey|first=Des|date=2007-04-10|title=The ultimate bluff: a case study of partygaming.com|journal=Journal of Information Technology|language=en|volume=22|issue=4|pages=479–488|doi=10.1057/palgrave.jit.2000096|issn=0268-3962|doi-access=free}}</ref> Its early success led to the creation of PartyPoker (2001) and PartyBingo (2003). By 2005, PartyGaming was listed on the London Stock Exchange, valued at £4.64 billion, enough to secure a place in the FTSE100 Index.<ref>{{Cite web|url=http://www.gvc-plc.com/|title=GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-16|archive-url=https://web.archive.org/web/20161220121141/http://www.gvc-plc.com/|archive-date=2016-12-20|url-status=live}}</ref>
In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,<ref>{{Cite news|url=https://www.theguardian.com/business/2010/jul/29/partygaming-bwin-merger|title=PartyGaming to merge with online gambling rival|last=Moya|first=Elena|date=2010-07-29|newspaper=The Guardian|language=en-GB|issn=0261-3077|access-date=2016-12-09|archive-url=https://web.archive.org/web/20161221053542/https://www.theguardian.com/business/2010/jul/29/partygaming-bwin-merger|archive-date=2016-12-21|url-status=live}}</ref> creating the world's largest listed online gaming company.<ref>{{Cite news|url=http://cardplayerlifestyle.com/partygaming-bwin-merge/|title=PartyGaming, bwin Merge; Create Largest Online Gambling Company|date=2010-08-04|newspaper=Cardplayer Lifestyle Poker Blog|language=en-US|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161221011800/http://cardplayerlifestyle.com/partygaming-bwin-merge/|archive-date=2016-12-21|url-status=live}}</ref>
In February 2016, GVC acquired bwin.party digital entertainment plc,<ref>{{Cite news|url=http://www.igamingbusiness.com/news/bwinparty-shareholders-approve-gvc-merger-scheme|title=bwin.party shareholders approve GVC merger scheme|date=2015-12-15|newspaper=iGaming Business|access-date=2016-12-09|archive-url=https://web.archive.org/web/20161220083246/http://www.igamingbusiness.com/news/bwinparty-shareholders-approve-gvc-merger-scheme|archive-date=2016-12-20|url-status=live}}</ref> the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, UK, South Africa, and the Dutch Caribbean.<ref>{{Cite web|url=http://www.gvc-plc.com/html/overview/about.asp|title=About Us - GVC Holdings PLC|website=www.gvc-plc.com|access-date=2016-12-12|archive-url=https://web.archive.org/web/20161120162258/http://www.gvc-plc.com/html/overview/about.asp|archive-date=2016-11-20|url-status=live}}</ref>
In June 2017, PartyCasino relaunched to players with an all-new look and feel.<ref>{{Cite news|url=http://www.gvc-plc.com/html/investor/news/archive/2017/120617.asp|title=GVC puts the party back into casino with brand relaunch - 12 June 2017 - GVC Holdings PLC|access-date=6 September 2017|archive-url=https://web.archive.org/web/20170906181952/http://www.gvc-plc.com/html/investor/news/archive/2017/120617.asp|archive-date=6 September 2017|url-status=live}}</ref> The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site's previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.
In 2021, McLaren Racing announced a new multi-year partnership with Entain brands, PartyCasino and PartyPoker.<ref>{{Cite web|date=18 May 2021|title=McLaren Racing Announces New Partnership With Entain Brands, PartyCasino and PartyPoker|url=https://www.mclaren.com/racing/partners/partyresponsibly/mclaren-racing-announces-new-partnership-with-entain-brands-partycasino-and-partypoker/|access-date=3 June 2021|website=McLaren}}</ref> The partnership was officially launched at the 2021 Monaco Grand Prix on May 23.<ref>{{Cite web|date=18 May 2021|title=Entain's PartyCasino and PartyPoker Brands Partner with McLaren Racing|url=https://entaingroup.com/newsrelease/entains-partycasino-and-partypoker-brands-partner-with-mclaren-racing/|access-date=3 June 2021|website=Entain}}</ref>
== References ==
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==External links== *[https://casino.partycasino.com Party Casino]
Category:Entain Category:Online casinos