{{short description|Brand of Indian biscuits manufactured by Parle Products}} {{infobox brand | name = Parle-G | logo = Parle G logo.jpg | type = | currentowner = Parle Products | origin = India | discontinued = | introduced = {{start date and age|1939}} | related = | markets = Worldwide | previousowners = | trademarkregistrations = | ambassadors = | tagline = "G for Genius" | website = {{URL|https://www.parleproducts.com/brands/parle-g|parleproducts.com}} }} '''Parle-G''' is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world.<ref name="ET_2011*_largest_Nielsen">{{cite web|url=http://articles.economictimes.indiatimes.com/2011-03-03/news/28650799_1_parle-products-parle-g-glucose-biscuit|title=Parle-G world's No 1 selling biscuit: Nielsen|date=3 March 2011|access-date=12 October 2011|newspaper=Economic Times|archive-date=14 July 2012|archive-url=https://archive.today/20120714041312/http://articles.economictimes.indiatimes.com/2011-03-03/news/28650799_1_parle-products-parle-g-glucose-biscuit|url-status=dead}}</ref><ref>{{Cite web |date=2021-11-16 |title=The worldwide success of Parle-G |url=http://www.michigandaily.com/michigan-in-color/the-power-of-parle-g/ |access-date=2022-05-31 |website=The Michigan Daily |language=en-US |archive-date=2022-10-23 |archive-url=https://web.archive.org/web/20221023112028/https://www.michigandaily.com/michigan-in-color/the-power-of-parle-g/ |url-status=live }}</ref><ref>{{Cite news |title=Made in India: Biscuit manufacturer |language=en-GB |work=BBC News |url=https://www.bbc.com/news/av/business-23727868 |access-date=2022-05-31 |archive-date=2022-05-31 |archive-url=https://web.archive.org/web/20220531111459/https://www.bbc.com/news/av/business-23727868 |url-status=live }}</ref>
== History == Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.<ref name="Jill2006">{{cite book | author=Jill Didur|title=Unsettling partition: literature, gender, memory | year = 2006 | publisher=University of Toronto Press | isbn=978-0-8020-7997-8 | page=22}}</ref> thumb|left|1947 advertisement Parle-G biscuits were called Parle Gluco Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius".<ref>{{cite web|url=http://www.parleproductspvtltd.com/parle-g-glucose-biscuits.htm|title=Parle-G Glucose Biscuits|url-status=dead|archiveurl=https://web.archive.org/web/20150821015818/http://www.parleproductspvtltd.com/parle-g-glucose-biscuits.htm|archivedate=2015-08-21}}</ref>
In 2013, Parle-G became India's first fast-moving consumer goods brand to cross the {{INR}}50 billion mark in retail sales.<ref>[http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/73-year-old-biscuit-pioneer-parle-g-becomes-indias-first-homegrown-rs-5k-crore-fmcg-brand/articleshow/18473679.cms 72-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brand] {{Webarchive|url=https://web.archive.org/web/20170107231657/http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/73-year-old-biscuit-pioneer-parle-g-becomes-indias-first-homegrown-rs-5k-crore-fmcg-brand/articleshow/18473679.cms |date=2017-01-07 }}. Economic Times, 13 February 2013.</ref>
== Popularity == Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognised by its iconic white and yellow wax paper wrapper. The wrapper features a young girl (an illustration by Everest creative Maganlal Daiya in the 1960s).<ref>{{cite web|url=https://economictimes.indiatimes.com/the-chronicles-of-parle-g/articleshow/24872920.cms|title=The Chronicles of Parle-G|work=Economic Times|author=Shephali Bhatt|date=October 30, 2013|access-date=December 13, 2018|archive-date=December 16, 2018|archive-url=https://web.archive.org/web/20181216122443/https://economictimes.indiatimes.com/the-chronicles-of-parle-g/articleshow/24872920.cms|url-status=live}}</ref>
Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank. In 2011, Nielsen, a market research company, published a report stating that Parle-G has consolidated its position as the world’s largest-selling biscuit brand. Parle G has topped such other leading brands as Kraft Foods’s Oreo, Mexico’s Gamesa and Walmart’s private labels. Key factor to the success is that India is the world’s leading market for biscuits, moving past some of the biggest markets in the world – the US, Mexico, China, Italy and Spain.<ref>{{Cite web |date=2020-07-24 |title=Parle G is the largest selling biscuit brand in the world ! |url=https://eduindex.org/2020/07/24/parle-g-is-the-largest-selling-biscuit-brand-in-the-world/ |access-date=2022-04-26 |website=EDUINDEX NEWS |language=en |archive-date=2023-07-01 |archive-url=https://web.archive.org/web/20230701094310/https://eduindex.org/2020/07/24/parle-g-is-the-largest-selling-biscuit-brand-in-the-world/ |url-status=live }}</ref>
As of January 2013, Parle-G's strong distribution network covered more than 6 million retail stores in India.<ref>[http://articles.economictimes.indiatimes.com/2013-01-16/news/36374195_1_glucose-biscuits-glucose-segment-parle-products Will Parle-G be relevant to the next generation?] {{Webarchive|url=https://web.archive.org/web/20130121110355/http://articles.economictimes.indiatimes.com/2013-01-16/news/36374195_1_glucose-biscuits-glucose-segment-parle-products |date=2013-01-21 }} by Preethi Chamikutty. Economic Times, 16 January 2013.</ref> The Brand Trust Report ranked Parle-G as the 42nd most-trusted brand of India in 2014.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archivedate=May 2, 2015 }}</ref>
Its low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 65-gram "snack pack" is sold for as low as ₹3 (4 cents USD) at grocers in India, and 40 cents at major retailers of Indian groceries in USA. Packs containing two Parle-G biscuits are also sold.<ref>{{Cite web|last=Tripathi|first=Dhirendra|date=2020-06-09|title=Parle-G, coronavirus and the millions who ate that biscuit as they went home|url=https://www.livemint.com/news/india/parle-g-coronavirus-and-the-millions-who-ate-that-biscuit-as-they-went-home-11591705517020.html|access-date=2021-01-15|website=mint|language=en|archive-date=2021-01-21|archive-url=https://web.archive.org/web/20210121193750/https://www.livemint.com/news/india/parle-g-coronavirus-and-the-millions-who-ate-that-biscuit-as-they-went-home-11591705517020.html|url-status=live}}</ref><ref name=":0">[https://www.postoast.com/parle-g-biscuit-facts/? 10 Unknown Facts About Parle-G, The Largest Selling Biscuit Brand In The World] {{Webarchive|url=https://web.archive.org/web/20200614054729/https://www.postoast.com/parle-g-biscuit-facts/ |date=2020-06-14 }} by Postoast. Jan 14, 2019 - Uploaded by Doordarshan National Blog.</ref> By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. The first TV commercial for Parle-G was made in 1982. The Indian superhero Shaktimaan also endorsed the brand in the 1990s.<ref name=":0" /><ref>{{Cite web |title=Parle-G: The journey of a biscuit for masses |url=https://economictimes.indiatimes.com/advertising-marketing/parle-g-the-journey-of-a-biscuit-for-masses/slideshow/24923028.cms |access-date=2022-05-31 |website=The Economic Times |archive-date=2022-05-31 |archive-url=https://web.archive.org/web/20220531105304/https://economictimes.indiatimes.com/advertising-marketing/parle-g-the-journey-of-a-biscuit-for-masses/slideshow/24923028.cms |url-status=live }}</ref>
==See also== * Mangharam Biscuit
==References== {{commons category|Parle-G}} {{reflist}}
==Further reading== * [http://economictimes.indiatimes.com/slideshows/advertising-marketing/parle-g-the-journey-of-a-biscuit-for-masses/whos-that-girl/slideshow/24922383.cms "Parle-G: The journey of a biscuit for masses"]. ''The Economic Times''.
== External links == * {{official website|http://www.parleproducts.com}}
Category:Indian brands Category:Biscuit brands Category:Products introduced in 1939