Paddy Power Cleeve Hill Sign

{{Use British English|date=September 2013}} {{Use dmy dates|date=January 2024}} [[File:paddy-power-sign.jpg|thumb|Paddy Power advertising board situated on Cleeve Hill]] The '''Paddy Power Cleeve Hill sign''' was officially the world's largest free standing advertising board in the world until 2010.<ref>{{Cite news|url=https://news.bbc.co.uk/local/gloucestershire/hi/people_and_places/newsid_8571000/8571173.stm|title = Record breaking advertising sign|date = 16 March 2010}}</ref> Situated in [[Cheltenham]] in the [[United Kingdom]] the board was built by Bristol-based Utopium Lighting to advertise the [[Paddy Power]] betting company on the [[Cheltenham Gold Cup]] race week. It stood 50 feet high, stretched 270 feet wide and cost tens of thousands of pounds and 1000 man-hours to create. This is bigger than the [[Hollywood Sign]], which is 45 feet tall.

The sign came down the day after the Cheltenham Gold Cup racing day, on Saturday 20 March 2010, due to [[Borough of Tewkesbury|Tewkesbury borough]] council claiming they would consider enforcement action if it was not dismantled.<ref>http://www.thisisgloucestershire.co.uk/gloucestershireheadlines/Controversial-Paddy-Power-sign-comes/article-1930417-detail/article.html {{Dead link|date=February 2022}}</ref>

The sign briefly reappeared adjacent to [[Celtic Manor]], venue of the [[2010 Ryder Cup]], on 28 September 2010. However, before the sign was completed local authorities brought a court injunction forcing Paddy Power to remove the sign before the Ryder Cup began on 1 October. The sign is also one of the first controversial outdoor advertisements for Paddy Power, since controversies coming with their vandalism of the [[Uffington White Horse]] in 2012.

==References== {{Reflist}}

[[Category:Advertising in the United Kingdom]] [[Category:Billboards]] [[Category:Individual signs]] [[Category:2010 works]] [[Category:2010 establishments in the United Kingdom]] [[Category:Buildings and structures completed in 2010]]