{{Short description|American property insurance company}} {{Infobox company | name = PURE Insurance | logo = | logo_caption = | logo_upright = <!-- default: 1 --> | logo_alt = | type = | industry = Property insurance | predecessor = <!-- or: predecessors = --> | founded = <!-- if known: {{Start date and age|YYYY|MM|DD}} in city, country --> | founder = <!-- or: founders = --> | defunct = <!-- {{End date|YYYY|MM|DD}} --> | fate = | successor = <!-- or: successors = --> | hq_location_city = White Plains, New York | hq_location_country = | area_served = <!-- or: areas_served = --> | key_people = | products = | owner = Tokio Marine<ref>{{Cite web|url=https://www.insurancebusinessmag.com/us/news/high-net-worth/tokio-marine-holdings-acquires-pure-group-179643.aspx|title=Tokio Marine Holdings acquires PURE Group|last=Grzadkowska|first=Alicja|website=Insurance Business|language=en|access-date=2019-11-19}}</ref> | num_employees = | num_employees_year = <!-- Year of num_employees data (if known) --> | parent = | website = <!-- {{URL|example.com}} --> }} '''Privilege Underwriters Reciprocal Exchange (PURE)''' is an American property insurance company established in 2006.<ref>{{cite web|last1=Stern|first1=Samuel|title=Case Study: How PURE Insurance Built A Customer-Obsessed Business|url=https://www.forrester.com/report/Case+Study+How+PURE+Insurance+Built+A+CustomerObsessed+Business/-/E-RES116302?_ga=2.266886926.1073603391.1505651611-210824662.1505651611|publisher=Forrester|accessdate=17 September 2017}}</ref>
==Business model== PURE caters to high-net-worth customers.<ref>{{cite news|last1=Sullivan|first1=Paul|title=Protecting Andy Warhol From Flood, Fire and Quake|url=https://www.nytimes.com/2017/09/15/your-money/homeowners-insurance-art-yacht.html|accessdate=17 September 2017|work=New York Times}}</ref> It offers insurance for homes with a rebuild value of more than one million dollars, automobiles, watercraft, jewelry, art and other collections, personal excess liability (umbrella), and flood. The company is based in White Plains, New York.<ref>{{cite web|title=Official Web Page|url=https://www.pureinsurance.com/|publisher=PURE Insurance|accessdate=17 September 2017}}</ref> PURE is a member of the PURE Group of Insurance Companies (the PURE Group).<ref>{{Cite web|url=https://www.insurancebusinessmag.com/us/news/high-net-worth/tokio-marine-holdings-acquires-pure-group-179643.aspx|title=Tokio Marine Holdings acquires PURE Group|last=Grzadkowska|first=Alicja|website=Insurance Business|language=en|access-date=2019-11-19}}</ref>
===Breach of sanctions=== Between 2018 and 2020 PURE Insurance assisted Viktor Vekselberg, a Russian oligarch, with $315,891 of transactions in breach of sanctions and was accordingly fined $466,200 by OFAC in 2023.<ref>{{cite web |title=PURE Insurance to pay $466K in OFAC sanctions case |url=https://www.complianceweek.com/regulatory-enforcement/pure-insurance-to-pay-466k-in-ofac-sanctions-case/34073.article |date=22 December 2023}}</ref>
==See also== * PURE Insurance Championship
==References== {{reflist}}
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Category:Financial services companies established in 2006 Category:Companies based in White Plains, New York